TahiraCreates @SullyBridgetB @mailVU i am hoping for some good tips to spread the word about november event camps #eventprofs -

 

SullyBridgetB Followers: I'm moderating an #eventprofs chat with@mailVU starting at 12pmEST for an hour. Join us! The topic is Email Marketing. -11:58 AM

 

SullyBridgetB Hello #eventprofs We're talking about Email Marketing so introduce yourself and tell us what you're a fan of. -11:59 AM

 

JoyLinDMAI My dears, @SullyBridgetB is moderating #eventprofschat with @mailVU at 12pm EDT. Topic is e-mail marketing! -11:59 AM

 

SullyBridgetB @JoyLinDMAI Hey JoyLin. What are you a fan of?#eventprofs -12:00 PM

 

TahiraCreates Fan of all things events and yummy food and wine.#eventprofs -12:00 PM

 

SullyBridgetB Good too see you darlin' RT @TahiraCreates: Fan of all things events and yummy food and wine. #eventprofs -12:00 PM

 

SullyBridgetB Jump in, introduce yourself and tell us what you're a fan of as we kick-off today's chat on Email Marketing #eventprofs -12:01 PM

 

TahiraCreates I am very interested in todays topic as I want to share the news about Event Camps and can use help! #eventprofs-12:02 PM

 

AFitzpatrick1 Hello everyone #eventprofs -12:02 PM

 

SullyBridgetB @TahiraCreates Excellent. We'll answer your direct questions as we dig in. Sweet #eventprofs -12:02 PM

 

SullyBridgetB @AFitzpatrick1 Hey there Alan. Welcome#eventprofs -12:02 PM

 

mailVU Q1 What email marketing companies are you currently using for your campaigns? (iContact, MailChimp, Constant Contact, etc.) #eventprofs -12:03 PM

 

SullyBridgetB Retry: We'll we're off with the 1st question.@mailVU will direct the questions and I'll jump in to help.#eventprofs -12:04 PM

 

EventfulPrdctns @mailVU contactology #eventprofs -12:04

 

PathableTara A1: We use Emma for our email marketing.#eventprofs -12:04 PM

 

SullyBridgetB Welcome darlin' Good to see you. RT @PathableTara: A1: We use Emma for our email marketing. #eventprofs -12:04 PM

 

PathableTara Gooood mornin! RT @SullyBridgetB: Welcome darlin' Good to see you. RT @PathableTara: A1: We use Emma for our email marketing. #eventprofs -12:05 PM

 

SullyBridgetB A1: I like MailChimp #eventprofs -12:05 PM

 

michaelheipel @mailVU Inxmail #eventprofs -12:05 PM

 

SullyBridgetB @michaelheipel Hey there Michael. Welcome #eventprofs -12:06 PM

 

MeetingsDiva @SullyBridgetB Hi Bridget, I'm lurking today.#eventprofs -12:06 PM

 

JoyLinDMAI A1: Fell asleep at the wheel! We use MailChimp... @SullyBridgetB and am fan of fudge covered pretzels #eventprofs -12:06 PM

 

SullyBridgetB So far we have MailChimp, Emma and lnxmail. Any other email marketing companies #eventprofs are using -12:06 PM

 

gracenote Hello, everyone! #eventprofs -12:07 PM

 

SullyBridgetB Lurk away, but join when you're ready. @MeetingsDiva #eventprofs -12:07 PM

 

gracenote A1. We use iContact #eventprofs -12:07 PM

 

SullyBridgetB Hey there darlin' What email marketing company are you using? @gracenote #eventprofs -12:07 PM

 

SullyBridgetB Perfect RT @gracenote: A1. We use iContact #eventprofs -12:08 PM

 

SullyBridgetB Hey @mailVU what's our next question for our #eventprofs ? -12:08 PM

 

mailVU Q2-What percentage of open rates are you seeing with your current email

marketing campaigns? #eventprofs -12:09 PM

 

CorinneKessel Good Morning #eventprofs! #eventprofs -12:09 PM

 

LauraEWilson I'm joining the chat! But also kind of lurking. #newb #eventprofs -12:09 PM

 

SullyBridgetB Hey There @CorinneKessel Good to see you#eventprofs -12:10 PM

 

SullyBridgetB @LauraEWilson Good to see you lurking away and jump in when you're ready. #newb #eventprofs -12:10 PM

 

SullyBridgetB We're here: RT @mailVU: Q2-What percentage of open rates are you seeing with your current email marketing campaigns? #eventprofs -12:10 PM

 

LauraEWilson @MeetingsDiva I'm here now! #eventprofs -12:11 PM

 

SullyBridgetB @michaelheipel What are your open rates with #Inxmail #eventprofs -12:11 PM

 

SullyBridgetB @LauraEWilson Great to see you. #eventprofs -12:11 PM

 

MeetingsDiva @LauraEWilson I see you. Interesting chat!#eventprofs -12:11 PM

 

SullyBridgetB @gracenote Are you seeing great open rates with iContact? #eventprofs -12:11 PM

 

CorinneKessel A2 and A1 I use Mailchimp and see about 35% #eventprofs -12:12 PM

 

SullyBridgetB RT @CorinneKessel: A2 and A1 I use Mailchimp and see about 35% #eventprofs -12:12 PM

 

SullyBridgetB @CorinneKessel Are you satisfied with 35%?#eventprofs -12:12 PM

 

EventfulPrdctns Using Contactology... get about 1/4 open rates. Any advice? #eventprofs #eventprofs -12:12 PM

michaelheipel @mailVU #eventprofs 20-30% like this one today http://t.co/PvF2Wm8P -12:13 PM

 

CorinneKessel @SullyBridgetB Not at all. It is the next area I am working on for my marketing, so this chat is very timely!#eventprofs -12:13 PM

 

SullyBridgetB Perf RT @CorinneKessel: @SullyBridgetB Not at all. It is the next area I am working on for my mktg, so this chat is very timely! #eventprofs -12:13 PM

 

gracenote A2. We've seen up to 50% depending on the campaign. We send a monthly exhibitor newsletter and open rate is high.#eventprofs -12:14 PM

 

viktorixcom hey everyone, poping in to enjoy a conversation. whats the topic? email marketing? #eventprofs -12:14 PM

 

SpotlightEvnts #GoodMorning, Grace, you've been crazy with a capital K! RT @gracenote Hello, everyone! #eventprofs -12:15 PM

 

SullyBridgetB Wow! RT @gracenote: A2. We've seen up to 50% depending on campaign. We send a monthly exhibitor newsletter & open rate is high. #eventprofs -12:15 PM

 

mailVU Q3 - What are your thoughts on adding video to your current email marketing plan? #eventprofs -12:15 PM

 

gracenote @SpotlightEvnts Hey Lady! How's the other coast?#eventprofs -12:15 PM

 

SullyBridgetB RT @viktorixcom: Welcome to our Email marketing chat. We're on question #3 by @mailVU #eventprofs -12:15 PM

 

JoyLinDMAI @gracenote That's impressive! #eventprofs -12:16 PM

 

CorinneKessel @gracenote Wow! That's great! Your database must be focused and you are sending informationpeople want!#eventprofs -12:16 PM

 

gracenote A2. with multi-piece campaigns, we've had a high open rate for mail pieces 1+2. We're always scrubbing the list #eventprofs -12:16 PM

 

CorinneKessel I would love to. Still initimidated RT @mailVU Q3 - What are your thoughts on adding video to your current email marketing plan? #eventprofs -12:16 PM Sep 22nd, 2011

 

SullyBridgetB Very nice indeed. RT @michaelheipel: @mailVU #eventprofs 20-30% like this one today http://t.co/oUWCEJ75 -12:16 PM

 

viktorixcom thanks @SullyBridgetB @mailVU #eventprofs -12:17 PM

 

SullyBridgetB Video use? RT @gracenote: A2. with multi-piece campaigns, we've had a hi open rate 4 mail pieces 1+2...always scrubbing the list #eventprofs -12:17 PM

 

SullyBridgetB @CorinneKessel What do you find intimidating about video use in your email marketing campaign? #eventprofs -12:18 PM

 

JoyLinDMAI @mailVU A3. We've done video updates in 2-min segments, which have seen better click-thru. Drawback = takes longer to produce #eventprofs -12:19 PM

 

mailVU @CorinneKessel Hi Corinne! What do you find intimidating about it? #eventprofs -12:19 PM

 

MeetingsDiva What about Eloqua? Has anybody used it?#eventprofs -12:19 PM

 

viktorixcom A3: Video is a great way to engage them, but has to be focused. create landing page for them to watch it on & share.#eventprofs -12:19 PM

 

gracenote A3. We unveiled a video as mail piece #3 or #4 - we didn't lead with it #eventprofs -12:19 PM

 

SullyBridgetB RT @JoyLinDMAI: @mailVU A3. We've done video updates in 2-min segments...Drawback = takes longer to produce#eventprofs -12:19 PM

 

SullyBridgetB Anyone? RT @MeetingsDiva: What about Eloqua? Has anybody used it? #eventprofs -12:19 PM

 

gracenote RT @viktorixcom: A3: Video is a great way to engage them, but has 2b focused. create landing page for them to watch it & share. #eventprofs -12:20 PM

 

SullyBridgetB RT @viktorixcom: A3: Video is a gr8 way 2 engage them, but has 2 be focused. cr8 landing page for them to watch it on & share. #eventprofs -12:20 PM

 

MeetingsDiva Video? For me, if the message isn't in the subject line, I don't have time for anything else #eventprofs -12:20 PM

 

viktorixcom IDEA: Set expectation upfront by creating vid campaign w/ updates/news that dont have to b prof produced, but show ur human side #eventprofs -12:20 PM

 

AFitzpatrick1 If @Contactology had an easy way to insert video, would you use it? #eventprofs -12:20 PM

 

SullyBridgetB RT @AFitzpatrick1: If @Contactology had an easy way to insert video, would you use it? #eventprofs -12:21 PM

 

entBuy Hey #eventprofs Sorry to be tardy for the party, what'd we miss? -12:21 PM

 

gracenote @SullyBridgetB @viktorixcom Our video clips have been 60-90 seconds and very focused. 1 message. #eventprofs -12:21 PM

 

SullyBridgetB @gracenote What type of video - what was focus of content? #3 #4 #eventprofs -12:21 PM

 

gracenote @entBuy You're here! Happy Thursday :) #eventprofs -12:21 PM

 

viktorixcom @gracenote @SullyBridgetB how do u display them? video site page, blog page, landing page? #eventprofs -12:22 PM

 

JoyLinDMAI RT @viktorixcom: Set expectation upfront by creating vid campaign w/ updates, dont have to b prof produced, show ur human side #eventprofs -12:22 PM

 

EventfulPrdctns @AFitzpatrick1 @Contactology I probably would! They are adding new features all the time, I'd like to see more multimedia. #eventprofs -12:22 PM

 

mailVU @JoyLinDMAI Hi Joy! Was it a professional video or just one done by webcam? #eventprofs -12:22 PM

 

SullyBridgetB RT @viktorixcom: IDEA: Set expectation upfront-cr8 vid campaign w/updates/news that dont have 2 b prof produced-show human side #eventprofs -12:23 PM

 

CorinneKessel @mailVU I just don't have experience with it. So the producing side of it, I wouldn't want it to look amateur. or poor content #eventprofs -12:23 PM

 

entBuy @gracenote yes! We wouldn't miss the #eventprofs chat, esp on such a great topic! -12:23 PM

 

SullyBridgetB @entBuy We're talking about email marketing and we're on Q3: Thoughts on adding video to your campaign.#eventprofs -12:23 PM

 

gracenote @SullyBridgetB It was an animated video that provided an overview of our show and how we differentiated from the others. 1 min. #eventprofs -12:23 PM

 

viktorixcom @CorinneKessel @mailVU amateur sometimes resonates w/ people more than prof videos... they connect on "u just like me" level =) #eventprofs -12:24 PM

 

 

JoyLinDMAI @mailVU Not professionally done, just a combo of Jing, Prezi, YouTube, our own angle/story. Key: have a call to action at end. #eventprofs -12:24 PM

 

SullyBridgetB @gracenote Very cool - animated. #eventprofs -12:24 PM

 

gracenote @viktorixcom Web site, YouTube, our Facebook page. I like the blog page idea too #eventprofs -12:24 PM

 

AFitzpatrick1 @MeetingsDiva Subject line is like the cover of a book. Would one only read the cover? #eventprofs -12:24 PM

 

CorinneKessel @AFitzpatrick1 @Contactology If any platform made it easy, I would be more inclined to embrace video... #eventprofs -12:25 PM

 

entBuy @sullybridgetb Thanks! I find that I prefer to have both video and a story to read instead of just video #eventprofs -12:25 PM

 

gracenote RT @viktorixcom @CorinneKessel @mailVU amateur resonates w/ people more than prof vids...they connect on "u just like me" level #eventprofs -12:25 PM

 

SullyBridgetB RT @AFitzpatrick1: @MeetingsDiva Subject line is like the cover of a book. Would one only read the cover?#eventprofs -12:25 PM

 

InviteRight Social media guru Corbin Ball: keep videos short (3.5 min) and record in HD #eventprofs -12:25 PM

 

mailVU @gracenote @SullyBridgetB That sounds really cool! Will you be doing further messages of that kind? #eventprofs -12:25 PM

 

SullyBridgetB RT @CorinneKessel: @AFitzpatrick1 @Contactology If any platform made it easy, I would be more inclined to embrace video... #eventprofs -12:25 PM

 

CorinneKessel @viktorixcom @mailVU But what if your target is business to business? Does amatuer resonate then, or make you look unprof? #eventprofs -12:26 PM

 

SullyBridgetB Both hun? RT @entBuy: @sullybridgetb Thanks! I find that I prefer to have both video and a story to read instead of just video #eventprofs -12:26 PM

 

JoyLinDMAI Good Q! RT @CorinneKessel: But what if your target is business to business? Does amateur resonate, or make you look unprof? #eventprofs -12:27 PM

 

MeetingsDiva @AFitzpatrick1 Philistine that I am, I judge a book by its cover! #eventprofs -12:27 PM

 

SullyBridgetB RT @CorinneKessel: @viktorixcom@mailVU But what if ur target is b-to-b? Does amatuer resonate then, or make you look unprof? #eventprofs -12:27 PM

 

mailVU Q4 What are some barriers to entry you think you will face if you try to incorporate video in future email marketing campaigns? #eventprofs -12:27 PM

 

viktorixcom @CorinneKessel @mailVU if u ask any vid guru out there, starting out w/ what u have/can is still good. its never b2b, its p2p =) #eventprofs -12:28 PM

 

SullyBridgetB @TahiraCreates is this giving you some things to think about? #eventprofs -12:28 PM

 

gracenote @mailVU @SullyBridgetB Not sure if we're going to do animated again. I've also used 60 sec vid testimonials -only 1 per e-mail #eventprofs -12:28 PM

 

AFitzpatrick1 @CorinneKessel @viktorixcom @mailVU Content is king for B-B, slickness is not. A real webcam vid does wonders #eventprofs -12:28 PM

 

viktorixcom RT @AFitzpatrick1: @CorinneKessel @viktorixcom @mailVU Content is king for B-B, slickness is not. A real webcam vid does wonders #eventprofs -12:28 PM

 

EventfulPrdctns @mailVU Q4 There are usability issues with video. Always have a transcript for the hearing impaired. #eventprofs -12:28 PM

 

gracenote RT @AFitzpatrick1: @CorinneKessel @viktorixcom @mailVU Content is king for B-B, slickness is not. A real webcam vid does wonders #eventprofs -12:29 PM

 

entBuy RT @viktorixcom:

 

RT @AFitzpatrick1: @CorinneKessel @viktorixcom @mailVU Content is king for B-B, slickness is not.#eventprofs -12:29 PM

 

gracenote RT @EventfulPrdctns: @mailVU Q4 There are usability issues with video. Always have a transcript for the hearing impaired. #eventprofs -12:29 PM

MeetingsDiva @SullyBridgetB but YES. #eventprofs -12:29 PM

 

gracenote @TahiraCreates Hey! Glad you're on the chat too :)#eventprofs -12:30 PM

 

SullyBridgetB @MeetingsDiva What tips would you give to someone for writing their subject line? Conference/event specific. #eventprofs -12:30 PM

 

gracenote @viktorixcom So glad you're on here. I love your tweets - always so informative! #eventprofs -12:30 PM

 

SullyBridgetB @gracenote Animated does take some time and you definitely have to think that through. #eventprofs -12:30 PM

 

AFitzpatrick1 @EventfulPrdctns @mailVU Great point on hearing impaired! Must have text too. #eventprofs -12:31 PM

 

gracenote @PathableTara Good to see you, Tara! #eventprofs -12:31 PM

 

MeetingsDiva @SullyBridgetB It has to the point. I have to *get it* ASAP. Teasers don't work #eventprofs -12:31 PM

 

viktorixcom @gracenote thanks, really appreciate it =) all that reading & tons of work paying off. always here to help.#eventprofs -12:31 PM

 

gracenote I agree. RT @SullyBridgetB: A1: I like MailChimp #eventprofs -12:32 PM

 

mailVU RT @viktorixcom: @CorinneKessel @mailVU if u ask any vid guru out there, starting out w/ what u have/can is still good. its never b2b, its p2p =) #eventprofs -12:32 PM

 

entBuy we're absolutely obsessed with @mailchimp #eventprofs -12:32 PM

 

SullyBridgetB Re: Email subject lines. RT @MeetingsDiva: I have to *get it* ASAP. Teasers don't work #eventprofs -12:32 PM

 

MeetingsDiva 4 Xampl, I get these a top 10 list from somebody. I don't open it, i know it's a lame trick to get me to open their email. #eventprofs -12:32 PM

 

SullyBridgetB Indeed RT @AFitzpatrick1: @EventfulPrdctns @mailVU Great point on hearing impaired! Must have text too.#eventprofs -12:33 PM

 

AFitzpatrick1 Bob Rumball Centre for Deaf uses video for sign language emails. #eventprofs -12:33 PM

 

JoyLinDMAI @AFitzpatrick1 @EventfulPrdctns Ideas on how to organize video display w/ text? #eventprofs -12:33 PM

 

CorinneKessel @mailVU @viktorixcom Agreed - p2p is a good way to think about it. So then the content needs to be AWESOME.#eventprofs -12:33 PM

 

entBuy There aren't a ton of companies that have so many new features rolling out as often as Mailchimp does: http://t.co/727B8jSW #eventprofs -12:33 PM

 

SullyBridgetB @entBuy What's so great about them to be obsessed? I like them as well. #eventprofs -12:34 PM

 

gracenote Same with blog titles RT @SullyBridgetB: Re: Email subject lines. RT @MeetingsDiva: I have to *get it* ASAP. Teasers don’t work #eventprofs -12:34 PM

 

MeetingsDiva RT @AFitzpatrick1: Bob Rumball Centre for Deaf uses video for sign language emails. #eventprofs -12:34 PM

 

gracenote RT @CorinneKessel @mailVU @viktorixcom Agreed - p2p is a good way to think about it. So then the content needs to be AWESOME. #eventprofs -12:34 PM

 

viktorixcom @CorinneKessel @mailVU i have no doubt once you try it, it'll be awesome =) #eventprofs -12:34 PM

 

PathableTara I have so much happening/meetings this am but I can't wait to read the chat transcript from today! #eventprofs -12:34 PM

 

SullyBridgetB RT @AFitzpatrick1: Bob Rumball Centre for Deaf uses video for sign language emails. #eventprofs -12:35 PM

 

AFitzpatrick1 @joylindmai #eventprofs I've started with text, a video in the middle, remainder text. -12:35 PM

 

CorinneKessel agreed! RT@entBuy There aren't a ton of companies that roll out so many new features as often as Mailchimp: http://t.co/p8JsFwKf #eventprofs -12:35 PM

 

viktorixcom check out this SpeakerText, its free tool to add interactive transcript to your videos. Found it the other day. #eventprofs -12:35 PM

 

SullyBridgetB Content is King! RT @CorinneKessel: @mailVU @viktorixcom Agreed-p2p is a good way to think about it...content needs 2 b AWESOME. #eventprofs -12:35 PM

 

MeetingsDiva Let it b a lesson! RT @gracenote: Same with blog titles RT @SullyBridgetB: RT @MeetingsDiva: Teasers don’t work#eventprofs -12:36 PM

 

JoyLinDMAI Fab! RT @viktorixcom: check out SpeakerText, free tool to add interactive transcript to your videos. #eventprofs -12:36 PM

 

viktorixcom Link to SpeakerText for interactive free video transcripts - http://t.co/OwLJV90E#eventprofs -12:36 PM

 

SullyBridgetB Great tips! RT @AFitzpatrick1: @joylindmai#eventprofs I've started with text, a video in the middle, remainder text. -12:36 PM

 

entBuy @sullybridgetb @mailchimp has so many options 2 connect 2 social, web-store, subject testing, great monitoring & free t-shirts #eventprofs -12:37 PM

 

mailVU Q5 - Three tips for video mkting include: 1. Keep it brief 2. Content, not slickness 3. End w/call to action. Others? #eventprofs-12:37 PM

 

SullyBridgetB So we're moving on to Q5: . #eventprofs -12:37 PM

 

SullyBridgetB RT @mailVU: Q5 - 3 tips for video mkting include: 1. Keep it brief 2. Content, not slickness 3. End w/call to action. Others? #eventprofs -12:38 PM

 

justinlocke i used to make videos for a living. sorry i'm late#eventprofs -12:38 PM

 

viktorixcom 4. Do it. RT @mailVU: Q5 - 3 tips for vid mkting include: 1. Keep it brief 2. Content, not slickness 3. End w/call to action. #eventprofs -12:38 PM

 

JoyLinDMAI @justinlocke Unforgivable! :) #eventprofs -12:38 PM

 

entBuy A5: #eventprofs links to share on #linkedin #facebook #twitter etc... -12:39 PM

gracenote @justinlocke Did you have a gig? #eventprofs -12:39 PM

 

SullyBridgetB @entBuy Ha, ha, now I know you're in it for the free t-shirts. Nice! #eventprofs -12:39 PM

 

justinlocke @JoyLinDMAI being late, or making videos? :-)#eventprofs -12:39 PM

 

SullyBridgetB @justinlocke Hello there darlin' Good to see you. Chime in. #eventprofs -12:39 PM

 

gracenote RT @entBuy: A5: #eventprofs links to share on#linkedin #facebook #twitter etc... #eventprofs -12:39 PM

 

viktorixcom Content might be king, but every king needs a kingdom... keep building your list! #eventprofs -12:39 PM

 

justinlocke @gracenote i did, i produced hospital cap campaign videos. #eventprofs -12:40 PM

 

SullyBridgetB RT @viktorixcom: 4. Do it. RT @mailVU: Q5-tips 4 vid mkting: 1. Keep it brief 2. Content, not slickness 3. End w/call to action. #eventprofs -12:40 PM

 

SullyBridgetB Indeed RT @viktorixcom: Content might be king, but every king needs a kingdom... keep building your list! #eventprofs - 2:40 PM

 

viktorixcom @justinlocke good to see you justin #eventprofs -12:40 PM

 

gracenote This is great!Thank you. RT @viktorixcom: Link to SpeakerText for interactive free video transcripts -http://t.co/Xl8zKFco#eventprofs -12:40 PM

 

entBuy RT @viktorixcom: Content might be king, but every king needs a kingdom... keep building your list! #eventprofs -12:40 PM

 

JoyLinDMAI And keep it accurate. RT @viktorixcom: Content might be king, but every king needs a kingdom... keep building your list!#eventprofs -12:40 PM

 

MeetingsDiva RT @viktorixcom: Content might be king, but every king needs a kingdom... keep building your list! #eventprofs -12:40 PM

 

justinlocke @JoyLinDMAI that would work if i had a conscience. a video producer, remember :-) #eventprofs -12:41 PM

 

SullyBridgetB Anymore tips @mailVU @viktorixcom or @AFitzpatrick1 can offer since you guys use video in your email marketing. #eventprofs -12:41 PM

 

gracenote @justinlocke Have you secured a new gig for the band, maestro? #eventprofs -12:41 PM

 

AFitzpatrick1 @viktorixcom Yes - content must go to those interested and motivated for action. Good point! #eventprofs -12:41 PM

 

SullyBridgetB RT @justinlocke: @JoyLinDMAI that would work if i had a conscience. a video producer, remember :-) #eventprofs -12:41 PM

 

justinlocke @gracenote yes. no pay, but great exposure#eventprofs -12:41 PM

 

SullyBridgetB RT @AFitzpatrick1: @viktorixcom Yes - content must go to those interested and motivated for action. Good point! #eventprofs -12:41 PM

 

viktorixcom If you want some tips on how to use vid to promote ur event to ur list - http://t.co/Ra0SXmhe gr8 tips by @eventamplifier #eventprofs -12:42 PM

 

justinlocke my main rule for promo video, never go over 5 min#eventprofs -12:42 PM

 

SullyBridgetB @TahiraCreates did I miss your question?#eventprofs -12:42 PM

 

SullyBridgetB RT @justinlocke: my main rule for promo video, never go over 5 min #eventprofs -12:42 PM

 

mailVU A5 - Other tips - Mention the recipient’s name (personalize the msg!), be real, be informative, educate, DON'T be too salesy!#eventprofs -12:43 PM

 

CorinneKessel RT @SullyBridgetB: RT @AFitzpatrick1: @viktorixcom Yes-content must go to those interested and motivated for action. Good point! #eventprofs -12:43 PM

 

tracibrowne I'd say 2-3 RT @justinlocke: my main rule for promo video, never go over 5 min #eventprofs -12:43 PM

 

AFitzpatrick1 @justinlocke Yes 5 min at the long end. 60-90 seconds even better. Keep from tuning out. #eventprofs -12:43 PM

 

justinlocke @tracibrowne the shorter the better! #eventprofs -12:44 PM

 

SullyBridgetB RT @mailVU: A5 - Other tips: Mention recipients name (personalize the msg!), be real, be informative, educate, DON'T b 2 salesy! #eventprofs -12:44 PM

 

entBuy A5: another rule, GIVE THEM STUFF We did email blasts 4 some festivals. The ones with discounts/freebees had a higher open rate #eventprofs -12:44 PM

 

justinlocke tip 2: spend the money on supportive music. $$ but worth it. it's all about da feelin'. #eventprofs -12:44 PM

 

JoyLinDMAI @viktorixcom A5. Great how tos, also would add make your video share-able, easy for visitors to spread your msg.#eventprofs -12:44 PM

 

SullyBridgetB RT @JoyLinDMAI: @viktorixcom A5. Great how tos, also would add make your video share-able, easy for visitors to spread your msg. #eventprofs -12:45 PM

 

gracenote I try to keep mine at 60-90 seconds RT @justinlocke:@tracibrowne the shorter the better! #eventprofs -12:45 PM

 

viktorixcom RT @JoyLinDMAI: @viktorixcom A5. Great how tos, also would add make your video share-able, easy for visitors to spread your msg. #eventprofs -12:45 PM

AFitzpatrick1 @entBuy Yes! Giving stuff away free works wonders.#eventprofs -12:45 PM

 

mailVU RT @viktorixcom: RT @JoyLinDMAI: @viktorixcom A5. Great how tos, also would add make your video share-able, easy for visitors to spread your msg. #eventprofs -12:46 PM

 

viktorixcom YES, dont just grab it > RT @justinlocke: tip 2: spend the money on supportive music. $$ but worth it. its all abt da feelin. #eventprofs -12:46 PM

 

SullyBridgetB Good tactic. RT @gracenote: I try to keep mine at 60-90 seconds RT @justinlocke: @tracibrowne the shorter the better! #eventprofs -12:46 PM

 

tracibrowne @SullyBridgetB @gracenote @justinlocke re: short videos...think how long a 90 second commercial break seems#eventprofs -12:47 PM

 

SullyBridgetB Does anyone have a specific question that @mailVUcan answer while we've got 15 mins remaining? #eventprofs -12:47 PM

 

entBuy @afitzpatrick1 we agree! Also the 70-20-10 content rule keeps emails interesting for readers: http://ow.ly/6BZip #eventprofs -12:47 PM

 

gracenote YES RT @entBuy @afitzpatrick1 we agree! Also the 70-20-10 content rule keeps emails interesting for readers: http://ow.ly/6BZip #eventprofs -12:47 PM

 

justinlocke RT @gracenote: what is the 70-20-10 content rule ?#eventprofs -12:48 PM

 

SullyBridgetB @tracibrowne Content, say edu piece, might drive the time. Shorter is indeed better/30-60 preferred. @gracenote @justinlocke #eventprofs -12:49 PM

 

entBuy @justinlocke 70%of your content: share resources; 20% engage; 10% promote yourself #eventprofs -12:50 PM

 

gracenote Gotta run, but TY to everyone for the informative chat! I really appreciate this group Special thanks @SullyBridgetB @mailVU! #eventprofs -12:50 PM

 

SullyBridgetB RT @SullyBridgetB: Does anyone have a specific question that @mailVU can answer while we've got 10 mins remaining? #eventprofs -12:50 PM

 

mailVU C'mon! Don't be shy! MT SullyBridgetB Does anyone have a specific question that @mailVU can answer while we've got 15 mins? #eventprofs -12:51 PM

 

SullyBridgetB @gracenote thank you for joining. We still have to set our G+ date. Soon. #eventprofs -12:51 PM

 

mailVU One thing we would like to add is that adding video to your email campaign doesn't have to be expensive! #eventprofs -12:51 PM

 

entBuy @gracenote Byee!! #eventprofs -12:51 PM

 

SullyBridgetB RT @mailVU: One thing we would like to add is that adding video to your email campaign doesn't have to be expensive! #eventprofs -12:51 PM

 

CorinneKessel @mailVU How do you keep the video small enough to email. or are you just providing a link to you tube? #eventprofs-12:52 PM

 

entBuy @mailvu We'll step up! How does your service work w/ mobile? #eventprofs -12:52 PM

 

MeetingsDiva Have to run as well, thanks Bridget! Bye everybody!#eventprofs -12:52 PM

 

justinlocke @entBuy oh.. good to know, been doing the 10 20 70 :-) #eventprofs -12:52 PM

 

SullyBridgetB @MeetingsDiva Thanks for your input. We'll have to remember to work on subject lines in our emails for sure.#eventprofs -12:52 PM

 

tracibrowne I find the fancier my e-mails get the more the end up in the junk folder #eventprofs -12:52 PM

 

entBuy @meetingsdiva Have a good one!!! #eventprofs -12:53 PM

 

EventfulPrdctns Keep It Simple! Always. RT @tracibrowne: I find the fancier my e-mails get the more the end up in the junk folder#eventprofs -12:53 PM

 

JoyLinDMAI @CorinneKessel We've just embedded YouTube videos in emails. #eventprofs -12:53 PM

 

SullyBridgetB @tracibrowne Good point. What enhancements do you add to your email marketing campaign if you're not getting good open rates? #eventprofs -12:54 PM

 

MPITheresa @tracibrowne yup, and the fancier they are, often the less they effectively communicate in my opinion #eventprofs -12:54 PM

 

viktorixcom @mailVU cool service! just sent my gf video love message =D #eventprofs -12:54 PM

 

SullyBridgetB @JoyLinDMAI When you embed the YouTube videos does the video window show up on the receiver end or just the URL? #eventprofs -12:55 PM

 

SullyBridgetB That is so cool! RT @viktorixcom: @mailVU cool service! just sent my gf video love message =D #eventprofs -12:55 PM

 

SullyBridgetB 5 mins #eventprofs. Anything more from @mailVU or any other questions? -12:56 PM

justinlocke i would advise not embedding videos, just insert the link. too much data. keep simple, say i. #eventprofs -12:56 PM

 

mailVU For more on best practices for video messaging, check out our recent blog: http://t.co/gvfL0kTg #eventprofs The blog has tons of great info! -12:56 PM

 

AFitzpatrick1 @JoyLinDMAI @CorinneKessel Do you realize YouTube retains your video forever and can do what they want with it? #eventprofs -12:56 PM

entBuy RT @justinlocke: i would advise not embedding videos, just insert the link. too much data. keep simple, say i.#eventprofs -12:56 PM

 

CorinneKessel @SullyBridgetB @viktorixcom @mailVU I just tried it too. Easy! #eventprofs -12:57 PM

 

AFitzpatrick1 @justinlocke Links are subject to being taken for viruses. AN image of the other person is more likely to be clicked.#eventprofs -12:58 PM

 

SullyBridgetB RT @mailVU: 4 more on best practices 4 video messaging, checkout R recent blog http://t.co/i3jbFaxS #eventprofs Blog has tons of gr8 info! -12:58 PM

 

CorinneKessel @AFitzpatrick1 @JoyLinDMAI As long as they sell me more fake plants, that's fine! #eventprofs -12:58 PM

 

tracibrowne I think the #eventprofs chat needs a new hashtag...#siftingthroughthenoise -12:59 PM

 

justinlocke @AFitzpatrick1 did not know that. but emebedded pics/ links the same, yes? #eventprofs ah what do i know. -12:59 PM

 

SullyBridgetB RT @AFitzpatrick1: @JoyLinDMAI @CorinneKessel Do u realize YouTube retains ur video forever & can do what they want with it? #eventprofs -12:59 PM

 

SullyBridgetB Whew! Thanks everyone. Will get the archive pushed out before EOD. Enjoy the rest of your work day. #eventprofs. -1:00 PM

 

JoyLinDMAI @SullyBridgetB You see the YouTube video player when you embed, email must be HTML formatted as it uses iframes. #eventprofs -1:00 PM

 

entBuy We've gotta jet! Good chat today guys! Thanks for the info!#eventprofs -1:00 PM

 

JoyLinDMAI Thx @AFitzpatrick1, will keep that in mind RT@CorinneKessel: @JoyLinDMAI As long as they sell me more fake plants, that's fine! #eventprofs -1:01 PM

 

mailVU Thanks everyone! This was a great tweetchat. Hopefully we'll be able to do it again soon! : ) #eventprofs -1:01 PM

 

SullyBridgetB @entBuy Thanks for being here. Appreciate your time. #eventprofs -1:02 PM

 

CorinneKessel @mailVU Thanks for moderating! #eventprofs -1:02 PM

 

mailVU Feel free to contact us with any other questions about video email/video messaging! #eventprofs -1:02 PM

 

viktorixcom Thanks everyone! had a ton of fun. missed live#eventprofs chats =) #eventprofs -1:03

 

SullyBridgetB @viktorixcom Thanks for being here. Lot of activity. Almost fell off my chair to keep up. #eventprofs -1:05 PM