@ready2spark Good morning & afternoon (depending on where you're located). Please introduce yourself & share a fun fact.
#eventprofsThu Jun 30 16:00:04 +0000 2011 - tweet id 86464024715345921 - #1tweet details
@roelfrissen In Spa (Belgium) 2meet w/ fellow
#MPI Leaders 2 create something new, big & sustainable!Curious?
#eventprofs We are building a new platform!
Thu Jun 30 16:08:37 +0000 2011 - tweet id 86466176338763776 - #22tweet details
@Streampoint @ready2spark
#EventProfs - Dharmesh from Streampoint. Fun fact: Every time you lick a stamp, you're consuming 1/10 of a calorie.
Thu Jun 30 16:08:55 +0000 2011 - tweet id 86466251173527552 - #25tweet details
@JsmithEmployed GOOD PR, word of mouth, create a hype for the event!! Communication is Key! RT @ready2spark: Q1: What makes great marketing?
#eventprofsThu Jun 30 16:10:54 +0000 2011 - tweet id 86466752254447616 - #27tweet details
@ASegar @ready2spark I like the egg story. A1 These days I think gr8 marketing BUILDS relationships and demand for product.
#eventprofsThu Jun 30 16:11:35 +0000 2011 - tweet id 86466921326837760 - #30tweet details
@CventDG Yes RT @ASegar: @ready2spark I like the egg story. A1 I think gr8 marketing BUILDS relationships & demand for product.
#eventprofsThu Jun 30 16:12:30 +0000 2011 - tweet id 86467155155091456 - #33tweet details
@CventDG Agree! RT @ready2spark: Q1: So far I have: long term not single sale, immediate demand, sticks, generates good PR
#eventprofsThu Jun 30 16:13:14 +0000 2011 - tweet id 86467339167604736 - #37tweet details
@EGBreder Q2: Bad marketing focuses on numbers and not people. People make choices about purchasing, not bank accounts.
#eventprofsThu Jun 30 16:14:42 +0000 2011 - tweet id 86467708530589697 - #45tweet details
@CventDG Def, RT @ready2spark: RT @ABCeyEvents: @ready2spark We think bad marketing is reaching out for the wrong audience.
#eventprofsThu Jun 30 16:15:34 +0000 2011 - tweet id 86467924398837761 - #48tweet details
@CventDG The EDGY stuff, made just 2 win mktg awarrds RT @PathableTara: @CventDG What constitutes in-your-face marketing, iyo?
#eventprofsThu Jun 30 16:17:55 +0000 2011 - tweet id 86468514650652673 - #52tweet details
@pocojuan RT @EGBreder: Q1: Great marketing builds relationships and focuses on the long term, not a single sale or measurement
#eventprofsThu Jun 30 16:18:09 +0000 2011 - tweet id 86468576365658113 - #53tweet details
@roelfrissen Just saw the storyboard of our new @ParthenMS campaign. Excited that we came up w/ such a creative idea. More after Summer.
#eventprofsThu Jun 30 16:18:27 +0000 2011 - tweet id 86468652286750721 - #55tweet details
@PathableTara @EGBreder @CventDG Thanks-helpful. As a Mktg Mgr. I obvs. want to get our message out but do so in a compelling and engaging way
#eventprofsThu Jun 30 16:19:46 +0000 2011 - tweet id 86468981782872064 - #59tweet details
@CventDG It's human nature ;) RT @ready2spark: It's interesting how many more examples of bad marketing than good :)
#eventprofsThu Jun 30 16:20:11 +0000 2011 - tweet id 86469086544007168 - #61tweet details
@ready2spark Q3: If good marketing is focusing on ppl, understanding your aud & identifying products/serv they need. Why do so many go wrong?
#eventprofsThu Jun 30 16:20:15 +0000 2011 - tweet id 86469102566256640 - #62tweet details
@EGBreder @ready2spark Good marketing is simple. Be real, be open, be honest. Bad marketing takes a lot more effort. :)
#eventprofsThu Jun 30 16:20:31 +0000 2011 - tweet id 86469170761441280 - #63tweet details
@BusyEvent @brandtkrueger Good to learn about your business and finally get a chance to chat with you Brandt. More fun to follow - ECTC?!
#eventprofsThu Jun 30 16:20:33 +0000 2011 - tweet id 86469178692874240 - #65tweet details
@MaikeDooper RT @roelfrissen: In Spa (Belgium) 2meet w/ fellow
#MPI Leaders 2 create something new, big & sustainable!Curious?
#eventprofs We are bui ...
Thu Jun 30 16:20:51 +0000 2011 - tweet id 86469256757256192 - #66tweet details
@ready2spark Do we see sales & marketing as one in the same? RT @ASegar: Q2 Oh, and anyone who cold calls me with a scripted pitch… :-)
#eventprofsThu Jun 30 16:21:49 +0000 2011 - tweet id 86469498462412800 - #68tweet details
@ASegar Q3 Bad marketers get lost in trying to make the sale to the exclusion of creating authentic relationships w/potential customers
#eventprofsThu Jun 30 16:22:02 +0000 2011 - tweet id 86469554338934784 - #69tweet details
@PathableTara Not the same, but HAVE to be talking to/collaborating! RT @ready2spark: Do we see sales & marketing as one in the same?
#eventprofsThu Jun 30 16:22:48 +0000 2011 - tweet id 86469743975997440 - #73tweet details
@CventDG I'd call that in-your-face RT @CventDG: someone tried to sell me a cemetery plot when i was in the hospital.
#eventprofsThu Jun 30 16:22:58 +0000 2011 - tweet id 86469786577534976 - #75tweet details
@BusyEvent IMHO @ready2spark Marketing should be about story telling and content marketing. Sales is about 'dragging it home'.
#eventprofsThu Jun 30 16:23:22 +0000 2011 - tweet id 86469887765118977 - #76tweet details
@ready2spark Is it laziness or lack of knowledge? RT @ASegar: Bad mrkrs get lost in the sale to the exclusion of creating relationships
#eventprofsThu Jun 30 16:23:23 +0000 2011 - tweet id 86469893381304320 - #77tweet details
@KrisChapell RT @ready2spark: RT @BusyEvent: Marketing should be about story telling and content marketing. Sales is about dragging it home.
#eventprofsThu Jun 30 16:24:54 +0000 2011 - tweet id 86470272907100161 - #80tweet details
@LindsayFultz /@ready2spark @ASegar I truly believe it's lack of knowledge. As @egbreder said bad marketing takes more effort.
#eventprofsThu Jun 30 16:24:56 +0000 2011 - tweet id 86470283640315904 - #81tweet details
@CventDG RT @ready2spark: RT @BusyEvent: Marketing should be about story telling and content marketing. Sales is about dragging it home.
#eventprofsThu Jun 30 16:25:01 +0000 2011 - tweet id 86470305312288769 - #82tweet details
@ready2spark @streampoint Do you think it can also sway the other way. Too focused on relationships, not focused enough on results?
#eventprofsThu Jun 30 16:25:02 +0000 2011 - tweet id 86470306046296065 - #83tweet details
@Streampoint #EventProfs - A3: People will know who you are once they get to through the campaign. It is the experience that you want them to remember.
Thu Jun 30 16:25:10 +0000 2011 - tweet id 86470342016634880 - #84tweet details
@BusyEvent AGREE!!! RT @streampoint: A3: Bad marketing occurs when campaign is driven to sell rather than experience/relationship
#eventprofsThu Jun 30 16:25:46 +0000 2011 - tweet id 86470493577822209 - #86tweet details
@EGBreder Q3: go wrong when focus on the wrong audience, worst audience focus is only on yourself and what your biz wants
#eventprofsThu Jun 30 16:26:16 +0000 2011 - tweet id 86470617708249088 - #87tweet details
@CelebrationsLLC did u know @CelebrationsLLC, North NJ's leading Event & Meeting managment firm, also offers social media & marketing services?
#eventprofsThu Jun 30 16:26:41 +0000 2011 - tweet id 86470721550827523 - #90tweet details
@Streampoint @ready2spark
#eventprofs - there needs to be a balance for sure. But like the Egg, it is the experience that you were sold on
Thu Jun 30 16:27:03 +0000 2011 - tweet id 86470816539217920 - #94tweet details
@ASegar @ready2spark I am selling something quite ethereal: event design & facilitation services. I _have_ to build relationships first.
#eventprofsThu Jun 30 16:27:15 +0000 2011 - tweet id 86470863460900864 - #96tweet details
@ASegar Agree, but there's a lot of 'em about! RT @nancycjohnson: @ASegar:Managers who require scripts have never sold anything!
#eventprofsThu Jun 30 16:27:44 +0000 2011 - tweet id 86470986274308098 - #97tweet details
@BusyEvent @ready2spark Yes, of course. My goal is for all relationships 2b good for everyone like my products and services.
#eventprofsThu Jun 30 16:28:35 +0000 2011 - tweet id 86471201270145025 - #102tweet details
@BusyEvent I'm more likely to make a 'sale' if I have a relationship of understanding that persons needs/goals. Without it, sales harder
#eventprofsThu Jun 30 16:29:24 +0000 2011 - tweet id 86471405687943169 - #109tweet details
@ASegar I think I'll ask that of the next telemarketer who calls :-) RT @EGBreder: @ASegar I bet that machine is wearing shoes, too. :/
#eventprofsThu Jun 30 16:29:52 +0000 2011 - tweet id 86471524940382209 - #111tweet details
@EGBreder You can have relationships without results, but not vice versa. Both are important, Relationships are the end goal.
#eventprofsThu Jun 30 16:29:57 +0000 2011 - tweet id 86471545488289792 - #112tweet details
@carnyxevents SEA judging is now finished! To all who entered good luck and nominations will be announced very shortly
#eventprofsThu Jun 30 16:30:08 +0000 2011 - tweet id 86471591579500544 - #113tweet details
@BusyEvent @ready2spark A4: Differentiation. So many 'me too' out there. Clients are confused and messages are blurry.
#eventprofsThu Jun 30 16:30:24 +0000 2011 - tweet id 86471659921489920 - #116tweet details
@CventDG Q4: Building awareness 4 my product. Cvent is known 4 event reg software by I create content for planners.
#eventprofsThu Jun 30 16:31:04 +0000 2011 - tweet id 86471825961398272 - #117tweet details
@polinchock but do you really want relationships with ppl who will never buy? at the EOD, mktng has to convert to purchase, doesn't it?
#eventprofsThu Jun 30 16:31:06 +0000 2011 - tweet id 86471835964813312 - #118tweet details
@michellebruno YES they may refer or influence purchases RT @polinchock: but do you really want relationships with ppl who will never buy?
#eventprofsThu Jun 30 16:31:56 +0000 2011 - tweet id 86472042643333120 - #120tweet details
@EGBreder @polinchock Some people are 'hubs' that connect you with people that do buy, but never buy themselves. That's fine.
#eventprofsThu Jun 30 16:32:20 +0000 2011 - tweet id 86472143931588611 - #125tweet details
@ready2spark RT @polinchock: do u really want relationships with ppl who will never buy? at the EOD, mktg has 2 convert 2 purch, doesnt it?
#eventprofsThu Jun 30 16:32:58 +0000 2011 - tweet id 86472303742959618 - #127tweet details
@BusyEvent AGREE!!! RT @EGBreder: @polinchock Some people are 'hubs' that connect you with people that do buy, but never buy themselves.
#eventprofsThu Jun 30 16:32:59 +0000 2011 - tweet id 86472308910333952 - #128tweet details
@BusyEvent @ASegar We're focused on those channels where our customers live . . . made it easier to spend time and see results.
#eventprofsThu Jun 30 16:34:30 +0000 2011 - tweet id 86472689136582656 - #131tweet details
@polinchock @BusyEvent but you're looking for someone to make a purchase. we don't really want to be friends, we want purchases
#eventprofsThu Jun 30 16:34:32 +0000 2011 - tweet id 86472697185452034 - #133tweet details
@LindsayFultz Yes---> RT @EGBreder: @polinchock Some people are hubs that connect you with ppl that do buy, but never buy themselves.
#eventprofsThu Jun 30 16:34:42 +0000 2011 - tweet id 86472742152577025 - #134tweet details
@ASegar Me too RT @BusyEvent: @ASegar …focused on those channels where our customers live …made it easier to spend time and see results.
#eventprofsThu Jun 30 16:35:16 +0000 2011 - tweet id 86472881944535040 - #136tweet details
@ASegar @BusyEvent But there are some hard-to-reach potential clients who may be worth my attention too. e.g. for me college teachers
#eventprofsThu Jun 30 16:36:10 +0000 2011 - tweet id 86473110878044161 - #139tweet details
@ready2spark I love how a talk on good/bad marketing is interrupted with company sales blasts through a social channel. Ironic.
#eventprofsThu Jun 30 16:36:30 +0000 2011 - tweet id 86473193317076993 - #140tweet details
@EGBreder Channel focus is problematic b/c it changes so quickly, even from FB to Twitter. App I work 4 makes it much easier
#eventprofsThu Jun 30 16:36:42 +0000 2011 - tweet id 86473245490032641 - #141tweet details
@BusyEvent @ready2spark Focused time = results. We're measuring and seeing success in those channels. Surprisingly, NOT ones we thought.
#eventprofsThu Jun 30 16:36:49 +0000 2011 - tweet id 86473271398236160 - #142tweet details
@BrandtKrueger A4a: Getting folks to understand the breadth of what we do is probably our A
#1. We get pigeonholed by clients, vendors
#eventprofsThu Jun 30 16:37:38 +0000 2011 - tweet id 86473476801695744 - #144tweet details
@CventDG Huh. RT @polinchock: @BusyEvent i agree with that, that's y i think language of SM creates usually unattainable goals
#eventprofsThu Jun 30 16:37:38 +0000 2011 - tweet id 86473479033073664 - #145tweet details
@BusyEvent @ASegar Agreed...we're prioritizing our opportunities and spend most time there. Too much time spent on nibblers was wasted.
#eventprofsThu Jun 30 16:37:50 +0000 2011 - tweet id 86473530413293569 - #146tweet details
@ready2spark @BusyEvent Grt insight. Where u thought ud see success is not ultimately where you do. So, would you say testing is important?
#eventprofsThu Jun 30 16:38:07 +0000 2011 - tweet id 86473599724175360 - #147tweet details
@Streampoint RT @busyevent: @ASegar Agreed...we're prioritizing our opportunities and spend most time there. Too much time spent on nibblers
#eventprofsThu Jun 30 16:38:26 +0000 2011 - tweet id 86473679382388736 - #149tweet details
@suzannecarawan A4: challenge in mktg is staying focused & keeping rest of org disciplined. also in really understanding the personas that exist
#eventprofsThu Jun 30 16:38:26 +0000 2011 - tweet id 86473680762306560 - #150tweet details
@ASegar Good point! RT @brandtkrueger: A4a: Getting folks to understand the breadth of what we do…We get pigeonholed by clients, vendors
#eventprofsThu Jun 30 16:38:32 +0000 2011 - tweet id 86473706125275136 - #151tweet details
@ready2spark @suzannecarawan Welcome, Suzanne! We're talking about your biggest challenges with marketing your business.
#eventprofsThu Jun 30 16:38:41 +0000 2011 - tweet id 86473742951260163 - #152tweet details
@BusyEvent @brandtkrueger And partners...we thought you were a transport company until we learned more during our call yesterday. AGREE!!!
#eventprofsThu Jun 30 16:38:44 +0000 2011 - tweet id 86473756456914945 - #153tweet details
@polinchock @CventDG we wrap SM in language of friendship, but really how many consumers want o go have a beer on a fri night with a brand?
#eventprofsThu Jun 30 16:38:51 +0000 2011 - tweet id 86473784453906432 - #154tweet details
@BrandtKrueger A4b: And getting non-event folks to understand the diff between "party planners" and event/mtg planners.
#eventprofsThu Jun 30 16:38:59 +0000 2011 - tweet id 86473819744780288 - #155tweet details
@suzannecarawan biggest challenge
#2 is time: there's more opportunities than time! also trying not to fall into trap of following competitors
#eventprofsThu Jun 30 16:39:27 +0000 2011 - tweet id 86473935490785281 - #157tweet details
@polinchock @CventDG we want to use SM to connect, to help, to sell, all good things. it's the friendship language i disagree with
#eventprofsThu Jun 30 16:39:27 +0000 2011 - tweet id 86473935956348929 - #158tweet details
@BusyEvent @suzannecarawan Personas are HUGE. Once we developed our target personas...the horizon became clear and the angels did sing!
#eventprofsThu Jun 30 16:39:33 +0000 2011 - tweet id 86473962598567937 - #159tweet details
@deirdrereid Ha! RT @ready2spark: I love how a talk on good/bad marketng is interrupted w company sales blasts thu a social channel. Ironic.
#eventprofsThu Jun 30 16:39:36 +0000 2011 - tweet id 86473973063360512 - #160tweet details
@mmcallen RT @brandtkrueger:And getting non-event folks 2 understand the diff between "party planners" and event/mtg planners. <so true>
#eventprofsThu Jun 30 16:39:46 +0000 2011 - tweet id 86474015539081216 - #161tweet details
@michellebruno Is anyone using a social media marketing platform like Hubspot or Compendium in their efforts? Just curious.
#eventprofsThu Jun 30 16:39:52 +0000 2011 - tweet id 86474042349072385 - #162tweet details
@suzannecarawan sooo true ! RT @mmcallen: RT @brandtkrueger: getting non-event folks 2 understand diff between "party planners" and event/mtg
#eventprofsThu Jun 30 16:40:25 +0000 2011 - tweet id 86474178206773249 - #166tweet details
@ready2spark Big issues so far: Commoditization, seo, time, prioritization, misunderstanding of services (cust), getting pigeonholed. 1/2
#eventprofsThu Jun 30 16:40:32 +0000 2011 - tweet id 86474208946819072 - #167tweet details
@BusyEvent AGREE!!! RT @brandtkrueger:getting non-event folks 2 understand diff btwn "party planners" and event/mtg planners.
#eventprofsThu Jun 30 16:40:48 +0000 2011 - tweet id 86474276848418816 - #170tweet details
@polinchock @ready2spark i'm a big believer in relationships, but both sides need similar expectations for relationship to work well, no?
#eventprofsThu Jun 30 16:40:56 +0000 2011 - tweet id 86474310323142658 - #171tweet details
@ASegar @michellebruno I talked w/Hubspot in 2009 about doing a conference with them & learned about their operation (contd.)…
#eventprofsThu Jun 30 16:41:18 +0000 2011 - tweet id 86474399640858624 - #175tweet details
@michellebruno I have been investigating but have yet to find folks in events using anything.RT @Streampoint: not at all.. have you?
#eventprofsThu Jun 30 16:41:26 +0000 2011 - tweet id 86474435808333824 - #176tweet details
@ready2spark @polinchock Yes - I think that's where the relationship building starts. Understanding needs, wants, desires & expectations.
#eventprofsThu Jun 30 16:42:02 +0000 2011 - tweet id 86474587684085760 - #179tweet details
@ASegar @michellebruno …Hubspot does a nice job packaging and supporting the whole soup-to-nuts SM/SEO marketing for their customers
#eventprofsThu Jun 30 16:42:05 +0000 2011 - tweet id 86474596458561536 - #181tweet details
@BusyEvent @michellebruno Some tools are broadcast (hubspot), some are listening (tweetdeck). We have a mix that we use to hit goals.
#eventprofsThu Jun 30 16:42:22 +0000 2011 - tweet id 86474669800165376 - #186tweet details
@CventDG YES! RT @suzannecarawan: another big challenge is staying true to your inner voice w/ thick enough skin to take it.
#eventprofsThu Jun 30 16:42:48 +0000 2011 - tweet id 86474778189365248 - #188tweet details
@michellebruno what kind of rewards? How do you track? RT @EGBreder: @michellebruno I track indiv. who get ppl to sign up
#eventprofsThu Jun 30 16:43:04 +0000 2011 - tweet id 86474846896275456 - #189tweet details
@suzannecarawan last challenge is realizing most orgs have nothing really interesting to add & yet are VERY noisy! be ok w/ being quiet at times
#eventprofsThu Jun 30 16:43:44 +0000 2011 - tweet id 86475012596436992 - #192tweet details
@EGBreder @eEvent does it standard. Each registration is prompted to share & tracked like an affiliate link. It's people, not platforms!
#eventprofsThu Jun 30 16:44:20 +0000 2011 - tweet id 86475162433765376 - #193tweet details
@BusyEvent Agree to infinity!!! RT @suzannecarawan: last challenge is realiz most have nothinginteresting to add & yet are VERY noisy!
#eventprofsThu Jun 30 16:44:51 +0000 2011 - tweet id 86475294411735040 - #195tweet details
@suzannecarawan RT @EGBreder: Influence changes indiv. more than on each platofrms, then sub-spheres of influence, etc. Messy!
#eventprofsThu Jun 30 16:45:59 +0000 2011 - tweet id 86475580672970752 - #204tweet details
@BusyEvent FACT: 73% of exhibitors come to event with no specific leads management plan to FU after. Basically, show up & throw up...SAD!
#eventprofsThu Jun 30 16:46:54 +0000 2011 - tweet id 86475812332781569 - #208tweet details
@ready2spark Source? RT @BusyEvent: FACT: 73% exhibitors come to event with no specific lead mgmt plan. Basically, show up & throw up...SAD!
#eventprofsThu Jun 30 16:47:42 +0000 2011 - tweet id 86476012086497280 - #212tweet details
@BusyEvent @ASegar That question sounds more like a term paper topic then something for an interview...sure it's legit?
#eventprofsThu Jun 30 16:48:18 +0000 2011 - tweet id 86476163769315328 - #213tweet details
@ASegar It's legit. I don't write 'em, I just try to answer 'em. RT @BusyEvent: @ASegar Question sounds more like a term paper topic…
#eventprofsThu Jun 30 16:49:41 +0000 2011 - tweet id 86476510982193152 - #219tweet details
@Streampoint RT @busyevent: FACT: 73% of exhibitors come to event with no specific leads management plan to FU after.
#eventprofsThu Jun 30 16:49:55 +0000 2011 - tweet id 86476569257836544 - #220tweet details
@suzannecarawan @asegar Ummm.. aren't you a consultant? seems like you should send them a bill with your answer ;)
#eventprofsThu Jun 30 16:50:45 +0000 2011 - tweet id 86476781095370752 - #222tweet details
@ready2spark Q5: Wrap up so far - have a plan, focus on people, measure, understand customers, sell what ppl want, value differentiator
#eventprofsThu Jun 30 16:51:20 +0000 2011 - tweet id 86476925320691712 - #225tweet details
@CventDG RT @ready2spark Marketing:Have a plan, focus on people, measure, understand customers, sell what ppl want, value differentiator
#eventprofsThu Jun 30 16:52:06 +0000 2011 - tweet id 86477118250303488 - #229tweet details
@BusyEvent Who in the events management role is responsible for helping exhibitors leverage the event? Is there a role in that for
#eventprofsThu Jun 30 16:52:09 +0000 2011 - tweet id 86477131906957312 - #231tweet details
@EGBreder RT @suzannecarawan: Q5: be people-centric. have a voice if you have something to say. be different. add value.
#eventprofsThu Jun 30 16:52:29 +0000 2011 - tweet id 86477216988409856 - #233tweet details
@BrandtKrueger RT @suzannecarawan: Q5: be people-centric. have a voice if you have something to say. be different. add value.
#eventprofsThu Jun 30 16:53:27 +0000 2011 - tweet id 86477460836843523 - #237tweet details
@ASegar Next week’s
#eventprofs chat July 5, 9-10pm EST, subject TBD, moderator @michaelmccurry. Enjoy the holiday weekend everyone!
Thu Jun 30 16:53:54 +0000 2011 - tweet id 86477570551447552 - #241tweet details
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