Eventprofs Chat:  23 April 2009, Noon EST

 

Topics for this Chat:

1. How do you measure word of mouth?

2. What is the new definition of our industry in the age of virtual & social media?

====================================================

 

 

Jeffhurt Thanks all. Great stuff here. Lots of gems on today's chat worth re-reading. #eventprofs -7:09 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith Thanks for moderating. Appreciate it. #eventprofs -7:08 PM Apr 23rd, 2009

 

tojulius Ciao to all, loved the chat today great job @samueljsmith as moderator #eventprofs -7:08 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark Yeah, I can get some others. I'll email you some. #eventprofs -7:08 PM Apr 23rd, 2009

 

jessrafferty Thanks everyone. Great chat as usual #eventprofs -7:07 PM Apr 23rd, 2009

 

Jeffhurt Technology chat every Thurs 3 pm ET http://www.diaryofareluctantblogger.com/ w/ meebo We've been chatting re value associations #eventprofs -7:07 PM Apr 23rd, 2009

 

tojulius @Jeffhurt I know you do I read your tweets avidly :-) #eventprofs -7:06 PM Apr 23rd, 2009

 

samueljsmith @cpudan Good Point. MECO is an awesome source of valuable insight and information. where can people join MECO? #eventprofs -7:06 PM Apr 23rd, 2009

 

Jeffhurt @tojulius I'll take a look at that. I agree with you BTW. #eventprofs -7:05 PM Apr 23rd, 2009

 

samueljsmith @ready2spark My pleasure. #eventprofs -7:05 PM Apr 23rd, 2009

 

KenaSiu @samueljsmith Good work as a moderator. Thanks you and all, read u next week here! #eventprofs -7:05 PM Apr 23rd, 2009

 

sparklegem Great thoughts, all. RT'd many of them from @EventSolutions. Very valuable topics today for all in our industry. #eventprofs -7:05 PM Apr 23rd, 2009

 

jarondo Ok all... back to the grind! thanks again for another great hour! #eventprofs -7:05 PM Apr 23rd, 2009

 

tojulius @KenaSiu completely agreed #eventprofs -7:04 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt I can probably get some ISES Int'l folks in on a convo. Do u have any other assoc. contacts who can join? @maryboone #eventprofs -7:04 PM Apr 23rd, 2009

 

cpudan @samueljsmith Because of these new SN's, new groups are growing, (like this & MeCo) with instant contacts. #eventprofs -7:04 PM Apr 23rd, 2009

 

tojulius I believe in inclusion not exclusion and association that exclude are not my cup of tea. Crowd is the judge, no panel for that #eventprofs -7:04 PM Apr 23rd, 2009

 

EventSolutions rt @jarondo @tojulius Agreed! a wider cross-section of the industry, and less self serving rhetoric. #eventprofs -7:04 PM Apr 23rd, 2009

 

ready2spark @samueljsmith Thank u for a great moderation! It was so refreshing to b able to participate in the chat! Thanx to all!! #eventprofs -7:04 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark This is a discussion many association leaders R having as well. #eventprofs -7:04 PM Apr 23rd, 2009

 

MPIRandyC RT @BMACMPI: Great TED video on using Twitter for events http://twarketing.com/tag/ted-speech/ #eventprofs #mpi -7:03 PM Apr 23rd, 2009

 

katieroski Great chat! #eventprofs -7:03 PM Apr 23rd, 2009

 

EventSolutions RT @tojulius No offense to anyone, but I believe more in this chat, Linkedin Groups, Eventpeeps etc rather than associations #eventprofs -7:03 PM Apr 23rd, 2009

 

maryboone Thanks to all! #eventprofs -7:03 PM Apr 23rd, 2009

 

samueljsmith {moderator} Before you go though - please consider being an eventprofs moderator in the future. More info is on the wiki... #eventprofs -7:03 PM Apr 23rd, 2009

 

ready2spark @ImpressionEvnts Be happy to chat more about that. #eventprofs -7:03 PM Apr 23rd, 2009

 

ready2spark @ImpressionEvnts Best thing to do is attend a few diff. assoc. event. That's what i did 2 get feel for ppl, content, benefits. #eventprofs -7:03 PM Apr 23rd, 2009

 

crlambert Wow, another great chat! #eventprofs -7:03 PM Apr 23rd, 2009

 

tojulius @jarondo Sante Parole (blessed words) :-) #eventprofs -7:02 PM Apr 23rd, 2009

 

Jeffhurt @BusSmartTools That depends. I was referring to helping guide the experience by sharing their wants & needs. #eventprofs -7:02 PM Apr 23rd, 2009

 

tojulius I firmly believe in this Jeff and all http://bit.ly/2H1Pu #eventprofs -7:02 PM Apr 23rd, 2009

 

samueljsmith {moderator} Ok. we are officially out of time. I would like to thank everyone for their participation today. #eventprofs -7:02 PM Apr 23rd, 2009

 

KenaSiu @tojulius I believe in my experience as well, but since I studied business administration in tourism I really need a back up #eventprofs -7:02 PM Apr 23rd, 2009

 

ready2spark @KenaSiu I've just added this topic to the Wiki (re: value of associations) #eventprofs -7:02 PM Apr 23rd, 2009

 

maryboone @Jeffhurt That is why I wrote the paper. I think you're a meeting designer, BTW :-) #eventprofs -7:01 PM Apr 23rd, 2009

 

jarondo @tojulius Agreed! a wider cross-section of the industry, and less self serving rhetoric. #eventprofs -7:01 PM Apr 23rd, 2009

 

katieroski @tojulius I think assn have valuable resources, but they need to have the virtual chat component. Many of them do thru linkedin #eventprofs -7:01 PM Apr 23rd, 2009

 

BusSmartTools @tojulius That may be a product of our SM generation's mindset. I bet associations still believe (highly) in themselves. ;) #eventprofs -7:01 PM Apr 23rd, 2009

 

EventSolutions RT @samueljsmith Do all of the different industry associations for mtg pros help or hurt us? MPI, SITE, ISES, etc #eventprofs -7:01 PM Apr 23rd, 2009

 

ImpressionEvnts @ready2spark I would also liked to know more about certifications I can get for this industry, please DM me. Thanks! #eventprofs -7:01 PM Apr 23rd, 2009

 

jessrafferty @maryboone Can you elaborate on this? #eventprofs -7:01 PM Apr 23rd, 2009

 

Jeffhurt @tojulius Gr8 point Julius. Expound on that. What are U getting from those groups not getting from associations? #eventprofs -7:01 PM Apr 23rd, 2009

 

KenaSiu @maryboone I know, but how to know? #eventprofs -7:01 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith Even as meeting/event architect, I get dizzy by so many niches & groups in meetings industry. Its frustrating 2 me #eventprofs -7:00 PM Apr 23rd, 2009

 

sparklegem @samueljsmith Awards/recognition needed, but development of new models, tools, studies to help us all is more crucial from assoc #eventprofs -7:00 PM Apr 23rd, 2009

 

maryboone @KenaSiu Be careful in selecting the right certification #eventprofs -7:00 PM Apr 23rd, 2009

 

ImpressionEvnts @maryboone can you send me the link to the webinar you referred to earlier #eventprofs -7:00 PM Apr 23rd, 2009

 

ready2spark @samueljsmith Just sent you a DM #eventprofs -7:00 PM Apr 23rd, 2009

 

tojulius @samueljsmith No offense to anyone, but I believe more in this chat, Linkedin Groups, Eventpeeps etc rather than associations #eventprofs -6:59 PM Apr 23rd, 2009

 

KenaSiu @samueljsmith Good question I really need I have to get a certification from these organizations #eventprofs -6:59 PM Apr 23rd, 2009

 

Jeffhurt Goal of meetings & events = connect, enhance, nuture, grow, build relationships, community, personally & professionally. #eventprofs -6:59 PM Apr 23rd, 2009

 

jarondo @samueljsmith We just need to make sure we don't spend too much time patting ourselves on the back. It doesn't help anyone! #eventprofs -6:58 PM Apr 23rd, 2009

 

crlambert @BusSmartTools I think this is where we are headed. #eventprofs -6:58 PM Apr 23rd, 2009

 

maryboone @samueljsmith I do think that some consolidation or at least cooperation would help mtg industry crisis proved that #eventprofs -6:58 PM Apr 23rd, 2009

 

katieroski @samueljsmith I don't think they hurt b/c they better define our functions, but we need to collaborate more. #eventprofs -6:58 PM Apr 23rd, 2009

 

ready2spark @samueljsmith Definitely help. But they have to adapt to industry changes as quickly as we are. #eventprofs -6:58 PM Apr 23rd, 2009

 

KenaSiu @Jeffhurt I think every experience is different with each client, depending how their personality is and what they needs #eventprofs -6:58 PM Apr 23rd, 2009

 

maryboone @jarondo thanks we're working on it #eventprofs -6:57 PM Apr 23rd, 2009

 

samueljsmith Do all of the different industry associations for mtg pros help or hurt us? MPI, SITE, ISES, etc #eventprofs -6:57 PM Apr 23rd, 2009

 

BusSmartTools @Jeffhurt So how obligated is a conf/ event to provide individual attendees with the tools to customize their own experience? #eventprofs -6:57 PM Apr 23rd, 2009

 

tojulius @samueljsmith you have to! I am looking for help an guest posters, the more the merrier! #eventprofs -6:56 PM Apr 23rd, 2009

 

jarondo @maryboone FANTASTIC! That is what I am talking about!!! we need to communicate with those outside the industry to educate them. #eventprofs -6:56 PM Apr 23rd, 2009

 

Jeffhurt We've titled ourselves with Mtgs/Events when our focus is really helping people. The goal is not 2 get F&B to everyone. #eventprofs -6:56 PM Apr 23rd, 2009

 

katieroski @Jeffhurt I agree. I think our industry is about interacting and educating w/ the various tools whether F2F, social net or other #eventprofs -6:55 PM Apr 23rd, 2009

 

maryboone @jarondo an article I was interviewed for by the New York Times is supposed to be out on May 7 #eventprofs -6:55 PM Apr 23rd, 2009

 

EventSolutions Incoming: RT-ing commentary from #eventprofs Tweetup with comments from ES Marketing Dir, Crystal Olig (@sparklegem) -6:55 PM Apr 23rd, 2009

 

Jeffhurt @cpudan And every 1's experience will be different and unique to them. They help customize their experience based on own needs. #eventprofs -6:55 PM Apr 23rd, 2009

 

samueljsmith @tojulius I will guest post if you like. #eventprofs -6:55 PM Apr 23rd, 2009

 

jarondo @samueljsmith I think the main thing the ind needs to do is get into the MAINSTREAM!!! Network news, national newspapers, etc... #eventprofs -6:54 PM Apr 23rd, 2009

 

samueljsmith @Jeffhurt Agreed. Can you expand on that? #eventprofs -6:54 PM Apr 23rd, 2009

 

crlambert @maryboone Will do, thanks! #eventprofs -6:54 PM Apr 23rd, 2009

 

KenaSiu @tojulius Actualyy I checked your blog today... it have been few weeks eh! #eventprofs -6:54 PM Apr 23rd, 2009

 

maryboone @cpudan yes, you're right #eventprofs -6:54 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith The mtgs/event industry is really in the People Industry! By our very label, we limit ourselves to stuff. #eventprofs -6:54 PM Apr 23rd, 2009

 

jarondo @samueljsmith Will do! #eventprofs -6:54 PM Apr 23rd, 2009

 

maryboone @crlambert if you want to get really excited, check out webinar from Tuesday, link I sent earlier #eventprofs -6:53 PM Apr 23rd, 2009

 

samueljsmith @jarondo Use the DM function. #eventprofs -6:53 PM Apr 23rd, 2009

 

cpudan @maryboone Like Cats & Dogs - All the more reason why the people with the most experiential capital will be the decision makers -#eventprofs -6:53 PM Apr 23rd, 2009

 

tojulius YOu can tell I haven't been blogging for a while, ideas are fighting each other in my brain :-0 #eventprofs -6:53 PM Apr 23rd, 2009

 

samueljsmith We have identified that roles and definitions are changing. What about the definition for the industry? #eventprofs -6:53 PM Apr 23rd, 2009

 

jarondo @jessrafferty If this wasn't a public forum, I would tell you about my actual tattoo... it's oddly fitting! #eventprofs -6:52 PM Apr 23rd, 2009

 

maryboone @crlambert Which paper? The exec one? Just finished first draft, if you want to c it email me mary@maryboone.com #eventprofs -6:52 PM Apr 23rd, 2009

 

crlambert @maryboone YES, YES, YES!!!Finally someone gets it! Sorry, got a little excited. #eventprofs -6:52 PM Apr 23rd, 2009

 

jarondo and a studded dog collar... Sorry @samueljsmith we are careening off topic. I'll behave now... #eventprofs -6:52 PM Apr 23rd, 2009

 

ready2spark @ImpressionEvnts ...familiar for corporations #eventprofs -6:51 PM Apr 23rd, 2009

 

jessrafferty @jarondo Maybe a temporary tatoo that says "I <3 F&B" #eventprofs -6:51 PM Apr 23rd, 2009

 

maryboone Collaboration across disciplines will be critical to a true understanding of strategic value of mtgs (or gatherings) #eventprofs -6:51 PM Apr 23rd, 2009

 

Jeffhurt @crlambert Yes, I agree bcs its back to helping ppl build relationships & community so they learn from 1 another. #eventprofs -6:51 PM Apr 23rd, 2009

 

ready2spark @ImpressionEvnts I'm not big into inventive titles, but Experiential marketer or Event Architect suggest credibility - also... #eventprofs -6:51 PM Apr 23rd, 2009

 

KenaSiu @tojulius Gotta read it so I can get exactly what you mean. #eventprofs -6:51 PM Apr 23rd, 2009

 

crlambert @maryboone Is your paper available? #eventprofs -6:50 PM Apr 23rd, 2009

 

maryboone @jarondo LOL on Bad A$$ gathering manager #eventprofs -6:50 PM Apr 23rd, 2009

 

Jeffhurt @jarondo I already do. ;-) #eventprofs -6:50 PM Apr 23rd, 2009

 

crlambert @maryyboone So very true, we are having a really blurring of lines (or silos in some cases)! #eventprofs -6:50 PM Apr 23rd, 2009

 

jarondo @jessrafferty @maryboone and we can wear biker boots and leather vests when we present... #eventprofs -6:50 PM Apr 23rd, 2009

 

Jeffhurt @jarondo BAGM for short! Or meeting/event un-guru. #eventprofs -6:50 PM Apr 23rd, 2009

 

ImpressionEvnts @ready2spark what term would you use? #eventprofs -6:49 PM Apr 23rd, 2009

 

sparklegem @maryboone Absolutely! More collaboration between Ad/Mrkt/PR agencies and event co's will only add layer of expertise 2 services #eventprofs -6:49 PM Apr 23rd, 2009

 

maryboone I just wrote a version of my Case for meetings paper for execs specifically #eventprofs -6:49 PM Apr 23rd, 2009

 

jessrafferty @jarondo LOL I like that #eventprofs -6:49 PM Apr 23rd, 2009

 

Jeffhurt @maryboone Yes C-Suite has to experience it and sometimes that's tough. It's very organic and a natural process. #eventprofs -6:49 PM Apr 23rd, 2009

 

tojulius @Jeffhurt yeah I think so I am among these lines really http://bit.ly/vj53Q #eventprofs -6:48 PM Apr 23rd, 2009

 

maryboone And then when you throw IT into the mix it gets really interesting #eventprofs -6:48 PM Apr 23rd, 2009

 

jarondo @maryboone Also true... how about Bad @$$ Gathering Manager?? =o) #eventprofs -6:48 PM Apr 23rd, 2009

 

ready2spark @maryboone There is so much power in words. I think we fight perception with terms like party planner & even event planner. #eventprofs -6:48 PM Apr 23rd, 2009

 

maryboone One issue I see as critical is the growing competition between comms/marketing and the meetings area for "control" of mtgs #eventprofs -6:48 PM Apr 23rd, 2009

 

Jeffhurt @tojulius So it's really about providing systems where ppl can learn from one another both virtual and f2f in mtgs/events. #eventprofs -6:48 PM Apr 23rd, 2009

 

samueljsmith @cpudan What is a multi Platform Business Environment Planner? #eventprofs -6:48 PM Apr 23rd, 2009

 

maryboone The problem is that when you're working with sr. execs "gathering" may sound a little "soft" #eventprofs -6:47 PM Apr 23rd, 2009

 

KenaSiu @Jeffhurt @tojulius I don't understand either why to slow down if people needs to reserve for a meeting anyway? #eventprofs -6:47 PM Apr 23rd, 2009

 

tojulius @Jeffhurt I mean no need to implement strategies and tactics, If you tie a concept to a community everything happens naturally #eventprofs -6:47 PM Apr 23rd, 2009

 

Jeffhurt @tojulius I still think you can put structures in place that are catalyst to ppl sharing w/ 1 another. #eventprofs -6:47 PM Apr 23rd, 2009

 

maryboone @jarondo You're right and by meeting I mean gathering -- I like that notion. I talk about hybrids -- ftf and virtual #eventprofs -6:46 PM Apr 23rd, 2009

 

jarondo @Jeffhurt Nice use of "undergirds" #eventprofs -6:46 PM Apr 23rd, 2009

 

ready2spark @tojulius Aaah, "need" is not there. Got it. Moving on :) #eventprofs -6:46 PM Apr 23rd, 2009

 

ready2spark I think another change we'll see is that we have 2 b able 2 adapt 2 feedback. When maj of target suggests, we need 2 react #eventprofs -6:46 PM Apr 23rd, 2009

 

cpudan I used the term "Multi Platform Business Environment Planner" yesterday... So many new tools. Our roles are expanding! #eventprofs -6:46 PM Apr 23rd, 2009

 

Jeffhurt @tojulius Define what you mean by tactics please. #eventprofs -6:46 PM Apr 23rd, 2009

 

Jeffhurt @tojulius Keep explaining Julius. i'm still not getting it. Perpahs a blog post on your experience would help. #eventprofs -6:46 PM Apr 23rd, 2009

 

jarondo @maryboone But the word "meeting" often connotes F2F, whether that is the case or not... New term = new perception #eventprofs -6:45 PM Apr 23rd, 2009

 

tojulius @ready2spark tactics can actually be detrimental #eventprofs -6:45 PM Apr 23rd, 2009

 

tojulius @ready2spark what I am saying is that communication within Communities happens by WOM there is no need to have tactics #eventprofs -6:45 PM Apr 23rd, 2009

 

maryboone http://tinyurl.com/cucrz2 #eventprofs -6:45 PM Apr 23rd, 2009

 

Jeffhurt Meetings & Events are about being Attendee-Centric & Learner-Centric. Not logistics centric which undergirds focus on attendees #eventprofs -6:45 PM Apr 23rd, 2009

 

crlambert Gathering? Marketing or Meetings, how do you integrate? #eventprofs -6:44 PM Apr 23rd, 2009

 

jarondo @sparklegem We will have to be amatur psychologists of a sort so we can predict behaviors. (I would kill for Twt spell check) #eventprofs -6:44 PM Apr 23rd, 2009

 

tojulius In that case you will have to slow things down and limit membership as viral can backlash #eventprofs -6:44 PM Apr 23rd, 2009

 

ready2spark @tojulius What happens if you don't slow it down? Sorry - a bit daft, but I'm not following. #eventprofs -6:44 PM Apr 23rd, 2009

 

KenaSiu @maryboone I was. You're right. All they are talking about is the description of meeting design #eventprofs -6:44 PM Apr 23rd, 2009

 

ready2spark @maryboone Do you have a link that you can share, Mary? #eventprofs -6:43 PM Apr 23rd, 2009

 

Jeffhurt @maryboone I didn't see it. It's really about being strategic. I think we're seeing the blend of education & event planning... #eventprofs -6:43 PM Apr 23rd, 2009

 

jessrafferty @maryboone I did attend that. Very interesting stuff! #eventprofs -6:43 PM Apr 23rd, 2009

 

tojulius Online communities have already strong bonds. Offline gatherings generate incredibly strong WOM #eventprofs -6:43 PM Apr 23rd, 2009

 

maryboone A meeting designer does what you're saying a Chief Gathering officer would do #eventprofs -6:43 PM Apr 23rd, 2009

 

jarondo @Jeffhurt Also more events but considerably smaller... like a monthly breakfast series of 30 each, rather than 1 of 300 #eventprofs -6:43 PM Apr 23rd, 2009

 

tojulius @Jeffhurt @ready2spark my experience is that if you tailor an event to an online community you will have to slow things down #eventprofs -6:42 PM Apr 23rd, 2009

 

maryboone Don't know if you all saw webinar on Tues but much of what you're saying fits into definition of meeting design #eventprofs -6:42 PM Apr 23rd, 2009

 

sparklegem @jarondo Excellent thought! Facilitators of engagement, not outsiders. Must 'get' goals/industry to truly engage. #eventprofs -6:42 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark And we are seeing the rise of user generated face 2 face events too! Un-Conferences, BarCamps, TweetUps. #eventprofs -6:41 PM Apr 23rd, 2009

 

ready2spark @tojulius Can u expand on this, Julius? #eventprofs -6:40 PM Apr 23rd, 2009

 

Jeffhurt @tojulius Explain that Julius Limit WOM? #eventprofs -6:40 PM Apr 23rd, 2009

 

deirdrereid Agree! RT @crlambert: @deirdrereid @Jeffhurt I think that is also the purpose of an association not just meetings. #eventprofs -6:40 PM Apr 23rd, 2009

 

jarondo We will be expected to be people experts and group-think masters... it will be more than just herding ferrits like we usually do #eventprofs -6:40 PM Apr 23rd, 2009

 

sparklegem Events are key facetime for increasingly fractured communities. Social media engagement is tool to enhance, not replace. #eventprofs -6:40 PM Apr 23rd, 2009

 

Jeffhurt @crlambert @deirdrereid Oh, so true. DIMTY (Do I Matter To You) is so vital to associations, meetings, events virtual or F2F #eventprofs -6:40 PM Apr 23rd, 2009

 

tojulius If you build events around communities you will have to make sure to limit WOM instead of stimulating it #eventprofs -6:40 PM Apr 23rd, 2009

 

ready2spark @katieroski Absolutely agree. We're in the age of Consumer-Made / Consumer-Approved. Our target will shape what we do + create. #eventprofs -6:40 PM Apr 23rd, 2009

 

Jeffhurt Gatherings: f2f, virtual meetings/events are about creating, building and maintaining relationships and community. DIMTY! #eventprofs -6:39 PM Apr 23rd, 2009

 

katieroski @Jeffhurt I agree, coming up with new ways to engage attendees B4, during & after events is key. #eventprofs -6:39 PM Apr 23rd, 2009

 

crlambert @deirdrereid @Jeffhurt I think that is also the purpose of an association not just meetings. #eventprofs -6:39 PM Apr 23rd, 2009

 

jarondo It would mean that Events Manger would be Gathering Manger, Meeting Planner would be Gathering Planner, etc... #eventprofs -6:39 PM Apr 23rd, 2009

 

ready2spark T @JeffHurt: Meetings & events are more than creating experiences, it's about extending and nurturing communities. #eventprofs -6:38 PM Apr 23rd, 2009

 

Jeffhurt Since Attention=Currency, Meetings & Events are vying for attention. In web 2.0 world, it's about how you engage & participate #eventprofs -6:38 PM Apr 23rd, 2009

 

katieroski I think attendees/mbrs of events will define the events more w/ virtual media #eventprofs -6:38 PM Apr 23rd, 2009

 

deirdrereid Bravo! RT @JeffHurt: Meetings & events are more than creating experiences, it's about extending and nurturing communities. #eventprofs -6:38 PM Apr 23rd, 2009

 

tojulius @Jeffhurt completely agree, do you feel WOM tactics are like a defibrillator 4 the dead. WOm happens for well thought concepts #eventprofs -6:37 PM Apr 23rd, 2009

 

samueljsmith @jarondo Chief Gathering Officer -- that is awesome! #eventprofs -6:37 PM Apr 23rd, 2009

 

jarondo So event a chat like this one would fall under "gathering" #eventprofs -6:37 PM Apr 23rd, 2009

 

Jeffhurt @jarondo Yes, virtual helps in extending the F2F interaction before, during & after. It's all about extending the community. #eventprofs -6:37 PM Apr 23rd, 2009

 

samueljsmith @Jeffhurt I love the definition. #eventprofs -6:37 PM Apr 23rd, 2009

 

Jeffhurt @barichrome Resonate...depends. If they're in my network, it resonates. If not, testimonal falls flat. #eventprofs -6:37 PM Apr 23rd, 2009

 

jarondo A "gathering" title could/should encompas not only F2F, but virtual as well. It would cover all collabroative (sp?) efforts #eventprofs -6:36 PM Apr 23rd, 2009

 

jessrafferty @Jeffhurt Well put Jeff #eventprofs -6:36 PM Apr 23rd, 2009

 

KenaSiu @cpudan Interesting description! #eventprofs -6:36 PM Apr 23rd, 2009

 

Jeffhurt @jarondo Oh, I like that! #eventprofs -6:36 PM Apr 23rd, 2009

 

sparklegem Another measurement tip from @Mashable for Step 4: Use Xinu - enter URL, get statistics ranging from SEO to bookmarking #eventprofs -6:36 PM Apr 23rd, 2009

 

ready2spark @cpudan I think the names created around social media hurt its cause - not taken seriously (twitter, wuffie, flickr...) #eventprofs -6:35 PM Apr 23rd, 2009

 

jarondo @samueljsmith The editor of an industry rag told me the prediction that eventually CGO's will surface... Chief Gathering Officer #eventprofs -6:35 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith Meetings & events are more than creating experiences, it's about extending and nurturing communities. #eventprofs -6:35 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt LOL #eventprofs -6:35 PM Apr 23rd, 2009

 

ready2spark @jessrafferty Yes. Tracking what ppl are saying b4 event leverages ability to engage. Ull find ppl with shape + change ur event #eventprofs -6:34 PM Apr 23rd, 2009

 

cpudan I was recently taught that Social Network influence is called "Wuffie" - http://tinyurl.com/dzvupe (terrible name IMO) #eventprofs -6:34 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark Step 5, Then lather, rinse, repeat. #eventprofs -6:34 PM Apr 23rd, 2009

 

barichrome Can you create your own WOM resource for customers by collecting and cataloging testimonials? Does this resonate? #eventprofs -6:34 PM Apr 23rd, 2009

 

samueljsmith {moderator} As a housekeeping note: I will post a recap of this chat on the eventprofs wiki after the chat is over. #eventprofs -6:34 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark #4 is to then Track & monitor. Track the hits to website, blog, comments, emails, etc. Respond as needed. #eventprofs -6:33 PM Apr 23rd, 2009

 

samueljsmith {moderator} Great discussion. Time 4 next topic: What is the new definition of our industry in the age of virtual & social media #eventprofs -6:33 PM Apr 23rd, 2009

 

crlambert @Jeffhurt Amen!"Before you need them" #eventprofs -6:33 PM Apr 23rd, 2009

 

barichrome @jessrafferty Good question re demographics. You can only be so many places at once. #eventprofs -6:32 PM Apr 23rd, 2009

 

SKFPR @blue22pr I just saw it a few minutes ago. @sparklegem is coordinating....It's live now at #eventprofs -6:32 PM Apr 23rd, 2009

 

Jeffhurt @sparklegem Yes. get involved with communities of interest, and grow these experiences and relationships Before you need them #eventprofs -6:31 PM Apr 23rd, 2009

 

ready2spark @sparklegem @Jeffhurt Great! Anyone care to add a step #4 #eventprofs -6:31 PM Apr 23rd, 2009

 

jessrafferty @ready2spark Good point. At my old company we solicited realtime feedback (as most do), but that doesn't really track WOM #eventprofs -6:31 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark Step 3 is to participate. Participation is new black! similar to what @sparklegem said #eventprofs -6:31 PM Apr 23rd, 2009

 

ready2spark @Rico2_uk Nice one. #eventprofs -6:30 PM Apr 23rd, 2009

 

sparklegem Step #3 Meaningfully contribute, create a personal brand around ur expertise. Potential clients will recognize ur name. #eventprofs -6:30 PM Apr 23rd, 2009

 

ready2spark @jessrafferty How would you have done this b4 social media? #eventprofs -6:29 PM Apr 23rd, 2009

 

samueljsmith @ready2spark Excellent Summary. #eventprofs -6:29 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith Your website is no longer enough. You have to b seen where your customers are. "Web properties" is term we like. #eventprofs -6:29 PM Apr 23rd, 2009

 

jessrafferty @ready2spark What if you work with different demographics? How are you supposed to track all of them? #eventprofs -6:29 PM Apr 23rd, 2009

 

ready2spark @samueljsmith Step #1 is to clearly define ur target, Step #2 is to identify where their online convos take place #eventprofs -6:28 PM Apr 23rd, 2009

 

tojulius A lot of lessons for all of us in Sellsumers http://bit.ly/M9glC #eventprofs -6:28 PM Apr 23rd, 2009

 

Rico2_uk I agree with Lara, it is all about a having point of view that makes you a differentiator in your respective marketplace #eventprofs -6:28 PM Apr 23rd, 2009

 

sparklegem Re: target mrkt convos. Understand what audience wants from u as expert in ur field. Give a vendor referral, idea, solution. #eventprofs -6:28 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark Yes, thy're expreience with U. do it correctly and you'll have a volunteer army. #eventprofs -6:27 PM Apr 23rd, 2009

 

tojulius @ready2spark 100% agreed #eventprofs -6:26 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt Ppl don't conversate w/ one another about products + services, they talk about experiences + ideas #eventprofs -6:26 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith Find lovers of your products & services, equip them 2 evangelize. Keep it above board, disclosure key disclosure #eventprofs -6:26 PM Apr 23rd, 2009

 

samueljsmith @ready2spark You mean like go to facebook, linkedin, etc? #eventprofs -6:26 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt Going viral is a goal 4 so many. They miss that to achieve you have to offer a great idea worthy of being talked about #eventprofs -6:26 PM Apr 23rd, 2009

 

maryboone @Jeffhurt Amen to notion that you EARN ppls attention #eventprofs -6:26 PM Apr 23rd, 2009

 

tojulius @samueljsmith Of course you do, but doing it on Social Networks is delicate matter, create a viral concept, Wom will be result #eventprofs -6:26 PM Apr 23rd, 2009

 

samueljsmith Has anyone seen the influence ripples diagram? http://tinyurl.com/ceu7w4 It does a nice job of explaining influence #eventprofs -6:25 PM Apr 23rd, 2009

 

ready2spark @samueljsmith A good place 2 start is understanding where ur target has their conversations. #eventprofs -6:25 PM Apr 23rd, 2009

 

katieroski Thanks! #eventprofs -6:25 PM Apr 23rd, 2009

 

maryboone Hi everyone, sorry I'm late @cpudan thanks for tip on twilert! #eventprofs -6:25 PM Apr 23rd, 2009

 

Jeffhurt In WOM, Attention=Currency. How do you get ppls attention? U earn it. By being in relationship w/them virtually. #eventprofs -6:25 PM Apr 23rd, 2009

 

sparklegem Both Twilerts and Google news alerts allow u to set a keyword (i.e. your twitter handle or co. name)and u get email notification #eventprofs -6:25 PM Apr 23rd, 2009

 

cpudan Here's the link to twilerts: http://www.twilert.com/faq #eventprofs -6:23 PM Apr 23rd, 2009

 

sparklegem @Mashable has great article on social media measurement: It's about your co's PR goals, not mrkt numbers. http://snurl.com/gjlgw #eventprofs -6:23 PM Apr 23rd, 2009

 

katieroski How does Twilerts work? #eventprofs -6:23 PM Apr 23rd, 2009

 

samueljsmith @tojulius You don't want to control, but you want to get your message into the hands of the correct influencers #eventprofs -6:23 PM Apr 23rd, 2009

 

tojulius @jukesie come and join #eventprofs chat we need your opinion http://tweetchat.com/room/eventprofs -6:23 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith By being engaged in previous conversations w/those influencers & by Being seen as one of those influencers 2. #eventprofs -6:22 PM Apr 23rd, 2009

 

ImpressionEvnts @sparklegem what are those? #eventprofs -6:22 PM Apr 23rd, 2009

 

jarondo eek... I got nuthin' #eventprofs -6:21 PM Apr 23rd, 2009

 

tojulius @samueljsmith can you? You can't control I think, but you can respond and facilitate. #eventprofs -6:20 PM Apr 23rd, 2009

 

sparklegem Crystal from Event Solutions. Another simple thing to use to monitor, if not measure, is to use Google news and Twilerts. #eventprofs -6:20 PM Apr 23rd, 2009

 

samueljsmith @jarondo Welcome Julie. We are asking "how do you measure word of mouth" #eventprofs -6:20 PM Apr 23rd, 2009

 

katieroski How do you measure word of mouth is the topic #eventprofs -6:20 PM Apr 23rd, 2009

 

tojulius @ready2spark if you don't plan that you are missing out on evaluating your event, collecting feedback and create community #eventprofs -6:20 PM Apr 23rd, 2009

 

jarondo Hey all, sorry I'm late. Julie Anne from Dykema, a law firm here. What's the topic at hand? #eventprofs -6:19 PM Apr 23rd, 2009

 

samueljsmith @Jeffhurt How do you make sure that your WOM campaigns are getting to the correct Influencers? #eventprofs -6:19 PM Apr 23rd, 2009

 

jlipschultz RT @JeffHurt: @Jeffhurt We use Tweetdeck and set up a search columns with our "buzz words." We have someone track it. #eventprofs -6:19 PM Apr 23rd, 2009

 

Jeffhurt Return on Influence: the New ROI If WOM requires a new relationship, the best returns come from those with the influence. #eventprofs -6:18 PM Apr 23rd, 2009

 

SKFPR RT @sparklegem: Please join, weigh in. Event industry tweetup starting in 5 min. Topic: How do you measure word of mouth? #eventprofs -6:18 PM Apr 23rd, 2009

 

Jeffhurt @Jeffhurt Yes, and if you're seen as expert in industry, ppl gravitate to U automatically. U've surely experienced that WOM. #eventprofs -6:17 PM Apr 23rd, 2009

 

ready2spark @tojulius Agree. Whether it be Flickr, Youtube, Twitter... keywords make info easire to find. #eventprofs -6:17 PM Apr 23rd, 2009

 

KenaSiu @samueljsmith Ok, thanks Samuel! #eventprofs -6:17 PM Apr 23rd, 2009

 

samueljsmith Does anyone use any statistical measures for World of Mouth? #eventprofs -6:16 PM Apr 23rd, 2009

 

Jeffhurt Since we R vying 4 ppls attention creating value b4 needed helps ppl realize what U've given them & they want 2 give u attention #eventprofs -6:16 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt Not all convos about ur company are negative. It also helps us track what's said about competion + writeups on Regal #eventprofs -6:16 PM Apr 23rd, 2009

 

tojulius I think you should be proactive and facilitate monitoring by educating your audience about the tags you are using #eventprofs -6:16 PM Apr 23rd, 2009

 

samueljsmith @KenaSiu No problem, welcome - we are talking about how to measure word of mouth #eventprofs -6:15 PM Apr 23rd, 2009

 

KenaSiu Hi everyone, sorry I'm a bit late! #eventprofs -6:15 PM Apr 23rd, 2009

 

tojulius @ready2spark we've all been there, but some tools are becoming available for Blogger as well #eventprofs -6:14 PM Apr 23rd, 2009

 

anjali28 RT @tojulius A good tool to monitor Conversations http://convotrack.com/ #eventprofs -6:14 PM Apr 23rd, 2009

 

tojulius @ready2spark can you clarify? #eventprofs -6:13 PM Apr 23rd, 2009

 

ready2spark @tojulius My biggest regret was using blogger for my blog. Love all the 3rd party apps avail thru wordpress #eventprofs -6:13 PM Apr 23rd, 2009

 

Jeffhurt All of these tracking tools are gr8 for reacting to convos about U. I like to B preventive & creating value before I need it. #eventprofs -6:13 PM Apr 23rd, 2009

 

ready2spark Do ur tracking tools change when measuring WOM for events? #eventprofs -6:12 PM Apr 23rd, 2009

 

tojulius Disqus plugin for Wordpress blogs automatically fetches the Internet for reactions #eventprofs -6:12 PM Apr 23rd, 2009

 

samueljsmith @crlambert We are live right now! #eventprofs -6:12 PM Apr 23rd, 2009

 

GregRuby @crlambert 11A CST #eventprofs -6:12 PM Apr 23rd, 2009

 

ready2spark @crlambert It started @ 12 PM EST (in progress) #eventprofs -6:12 PM Apr 23rd, 2009

 

ready2spark I also love this visual search tool http://www.searchme.com/ #eventprofs -6:11 PM Apr 23rd, 2009

 

crlambert When does the chat start today (CDT)? #eventprofs -6:11 PM Apr 23rd, 2009

 

tojulius And also check Using Analytics To Measure SEO Success http://bit.ly/rCnLy #eventprofs -6:10 PM Apr 23rd, 2009

 

peggyhoffman what did you hear about Also of note are: http://www.spyfu.com/ #eventprofs @ready2spark -6:10 PM Apr 23rd, 2009

 

GregRuby @ImpressionEvnts Google Alerts is a good tool and fairly easy to set up. #eventprofs -6:09 PM Apr 23rd, 2009

 

ready2spark @ImpressionEvnts It's really easy to set up. Punch in keywords/companies you want to track. Any time it's mentioned u get email. #eventprofs -6:09 PM Apr 23rd, 2009

 

tojulius and Ciao to all by the way #eventprofs -6:09 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith I think in a web 2.0 world, attention is the currency. Every 1 is trying to get others attention. #eventprofs -6:09 PM Apr 23rd, 2009

 

tojulius A good tool to monitor Conversations http://convotrack.com/ #eventprofs -6:09 PM Apr 23rd, 2009

 

ready2spark @GregRuby http://tinyurl.com/aohth More info here... #eventprofs -6:09 PM Apr 23rd, 2009

 

ImpressionEvnts I just heard about google/alerts yesterday, not sure how to use it or how it benefits me yet. #eventprofs -6:08 PM Apr 23rd, 2009

 

ready2spark @Jeffhurt http://tinyurl.com/aohth #eventprofs -6:08 PM Apr 23rd, 2009

 

Jeffhurt @Jeffhurt We use Tweetdeck and set up a search columns with our "buzz words." We have someone track it. #eventprofs -6:08 PM Apr 23rd, 2009

 

GregRuby @ready2spark Interesting stat - how did they come up with that figure? #eventprofs -6:08 PM Apr 23rd, 2009

 

barichrome Very strange. Not seeing all of your posts either. SAorry about htis BRB. #eventprofs -6:08 PM Apr 23rd, 2009

 

ready2spark Also of note are: http://www.spyfu.com/ #eventprofs -6:07 PM Apr 23rd, 2009

 

Jeffhurt @ready2spark How did they get their inital percentages? #eventprofs -6:07 PM Apr 23rd, 2009

 

ready2spark For our business, we us google.ca/alerts for our company, our products, our competitors & track mentions. #eventprofs -6:07 PM Apr 23rd, 2009

 

ImpressionEvnts @barichrome yes, try clearing cache and refreshing your page #eventprofs -6:06 PM Apr 23rd, 2009

 

Jeffhurt @barichrome What are you using to follow? If TweetChat, yes. #eventprofs -6:06 PM Apr 23rd, 2009

 

barichrome Can everyone see the text they are typing in the box? I see nothing. #eventprofs -6:05 PM Apr 23rd, 2009

 

cpudan Hi Gang! Dan here from CPU & Virtualis Convention Center in Second Life & MeCo - The Meetings Community - #eventprofs -6:05 PM Apr 23rd, 2009

 

Jeffhurt @samueljsmith That's the magical question every1 wants an answer 2. I call it ROI, return on influence. #eventprofs -6:05 PM Apr 23rd, 2009

 

ready2spark @Rico2_uk Richard!!! So glad u could join us today :) #eventprofs -6:05 PM Apr 23rd, 2009

 

Rico2_uk Richard Foulkes Here just saying hello from London #eventprofs -6:05 PM Apr 23rd, 2009

 

ready2spark Tip: Reducing negative WOM by 1% incr. revenue 300x more than increasing pos WOM by 1% ~London School of Economics #eventprofs -6:04 PM Apr 23rd, 2009

 

samueljsmith {moderator} Welcome Everyone! Here is the first topic: How do you measure Word of Mouth? #eventprofs -6:04 PM Apr 23rd, 2009

 

jessrafferty Hello, Jessica Rafferty here from Washington, DC #eventprofs -6:04 PM Apr 23rd, 2009

 

GregRuby @ready2spark Thanks - I thought it was just my computer... #eventprofs -6:04 PM Apr 23rd, 2009

 

SGBrou I forgot my company... I am a project manager for The CE Group #eventprofs -6:04 PM Apr 23rd, 2009

 

barichrome Brad Wilson, THe Three Waiters, New York City. Can't see what I'm typing, so I hope there aren't typeos! #eventprofs -6:02 PM Apr 23rd, 2009

 

ready2spark Looks like we're having problems again with Twitter :( Tweets are exceptionally slow again today. #eventprofs -6:02 PM Apr 23rd, 2009

 

ImpressionEvnts Hi everyone, Jessie from Impression Events from Toronto, Canada #eventprofs -6:02 PM Apr 23rd, 2009

 

Jeffhurt NADP, Dallas TX, Director Events & Education, national trade association #eventprofs -6:01 PM Apr 23rd, 2009

 

GregRuby Greg from the Baltimore Convention Center here. Looking forward to another wicked chat! #eventprofs -6:01 PM Apr 23rd, 2009

 

SGBrou Hi Everyone, Sara here in San Antonio, TX #eventprofs -6:01 PM Apr 23rd, 2009

 

ready2spark Lara McCulloch from Regal Tent & ready2spark.com in Toronto. Looking fwd to contributing today :D #eventprofs -6:01 PM Apr 23rd, 2009

 

samueljsmith {moderator} Please go ahead and introduce yourself - name, company, city. Then, we will get started with the first topic. #eventprofs -6:00 PM Apr 23rd, 2009

 

samueljsmith {moderator} Welcome to Eventprofs!!! I am Sam Smith from Lausanne, Switzerland. I will be moderating today! #eventprofs -6:00 PM Apr 23rd, 2009

 

cpudan RT @iandavmcg: The effect of Social Media on Event Marketing http://bit.ly/QL4Gd #eventprofs -5:59 PM Apr 23rd, 2009

 

cpudan RT @MPIRandyC: RT @MPISCC: MPI Webinar Series Schedule available here: http://is.gd/tYut #micecrisis #mpi #eventprofs -5:58 PM Apr 23rd, 2009

 

sparklegem Some of my PR friends, please join, weigh in. Event industry tweetup starting in 5 min. Topic: How do you measure word of mouth? #eventprofs -5:55 PM Apr 23rd, 2009

 

mmcallen #eventprofs Senior event planners head over and network w/SPIN! http://twurl.nl/67fa3b Hear/read about it here http://twurl.nl/m0f6pn -5:50 PM Apr 23rd, 2009

 

barichrome RT @ready2spark: Reminder #eventprofs CHAT at 12 Click 4Topics: http://tinyurl.com/cpt5bh + Join Instructions: http://tinyurl.com/c93mnu -5:45 PM Apr 23rd, 2009

 

Jeffhurt AmEx Allows Meeting Planners to 'Hold' Meeting Reservations without completing purchase via @MikeMcCurry #eventprofs http://ow.ly/3BVO -5:45 PM Apr 23rd, 2009

 

ready2spark @samueljsmith will be moderating today's #eventprofs chat! It should be a good one :) -5:44 PM Apr 23rd, 2009

 

ready2spark RT @samueljsmith: Reminder #eventprofs CHAT at 12 Click 4Topics: http://tinyurl.com/cpt5bh + Join Instructions: http://tinyurl.com/c93mnu -5:41 PM Apr 23rd, 2009

 

debbiechong RT @KarenKang: The New Wave of Marketing Technologies webinar May 6 Am Mktg Assn http://bit.ly/ROSZG #eventprofs #marketingprofs -5:38 PM Apr 23rd, 2009

 

JessicaLevin Reminder #eventprofs CHAT at Noon. Click 4Topics: http://tinyurl.com/cpt5bh and Join Instructions: http://tinyurl.com/c93mnu -5:36 PM Apr 23rd, 2009

 

samueljsmith Reminder #eventprofs CHAT at Noon. Click 4Topics: http://tinyurl.com/cpt5bh and Join Instructions: http://tinyurl.com/c93mnu -5:22 PM Apr 23rd, 2009 

 

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