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Archive October 22, 2009

Page history last edited by debra roth 14 years, 6 months ago
11:01 am PinkDeb: HI All welcome to our chat (1) Defining an Event vs. an Experience (2) Event Design, what is it, best practices {moderator} #eventprofs
11:01 am THelpAssistant: back-multi tasking w/ calls so may be slow a bit- hello!! I'm THE Helpful Assistant- Dynamic Assistance by the Plateful! #eventprofs
11:02 am WY20: Hi Deb! Looking forward to today's chat #eventprofs
11:02 am lyksumlikrish: China readies its largest convention center http://ow.ly/vLYa #eventprofs
11:02 am PinkDeb: Chat starting now. Pls introduce yourself, city, company & name if not in Twitter handle. {moderator} #eventprofs
11:02 am PinkDeb: I am Debra from Pink Inc - we build fabric structures NYC #eventprofs
11:03 am AKthe5th: Hey Deb and All, Aaron Kaufman from 5th element Events in Toronto...event design firm. #eventprofs
11:03 am WY20: Hi everyone, it's Sherri from What's Your Twenty in NYC #eventprofs
11:03 am THelpAssistant: Oh! 2comply w/format: Katrina Gredona, THE Helpful Assistant located in metro #NYC area! #eventprofs
11:03 am WY20: we rent walkie-talkies and junxion boxes #eventprofs
11:04 am sjknutson: RT @PlannerWire: RT @JeffHurt: 20 tweets that show how hospitality industry uses Twitter #eventprofs by @lakey http://ow.ly/vybF
11:04 am AKthe5th: Working away on a cool design as we talk...gonna try to be involved as much as possible! #eventprofs
11:04 am PinkDeb: Hi Sherry and Aaron! anyone else? oh and Katrina! {moderator} #eventprofs
11:04 am UsedAV: #eventprofs Hi everybody Nate from UsedAV
11:05 am PinkDeb: i wanted to talk more about event design in our chats so our first topic is Defining an Event vs. an Experience #eventprofs
11:05 am PlannerWire: RT @PYMLive: Recap of PYM LIVE Birmingham & updates on the FAM trip in progress http://ow.ly/vUBX #eventprofs #mtgplannersrule
11:06 am WY20: Hi Aaron, Katrina & Nate - hope all is well this almost-Friday afternoon ;) #eventprofs
11:06 am stepnold: @psalinger RD was challenged to lay the foundation. Panelists and speakers will explore changes @rdwhitney #eventprofs #mtosummit
11:06 am iandavmcg: Hi all, its Ian from GPJ Experience Marketing joining... #eventprofs
11:06 am PinkDeb: {moderator} Hi Nate! anyone have an opinion on when an event becomes an experience? #eventprofs
11:06 am cacau_jedi: RT @lyksumlikrish China readies its largest convention center http://ow.ly/vLYa #eventprofs #marketing #china #brics
11:06 am THelpAssistant: @PinkDeb Hi hi! :D Hi all!!! #eventprofs
11:06 am mgmtchampion: RT @tonyveroeven @tonyveroeven is demoing Conference2.0 today powered by @Pathable http://ow.ly/vX1E #eventprofs #affordablemtgs starts now
11:07 am PinkDeb: Hi Ian! Can you plan an Experience? what do you think the difference is? {moderator} #eventprofs
11:07 am iandavmcg: Experiences begin well before the event. Its about relationships and engagement with audiences. #eventprofs
11:07 am WY20: @PinkDeb for me, an event becomes an experience when i walk away with a distinct feeling - much more than "i loved the linens" #eventprofs
11:08 am PinkDeb: wow {moderator} there is a lot of noise today! we have made our hashtag popular for broadcast! #eventprofs
11:09 am WY20: @iandavmcg i agree - a lot of it has to do with the relationships and feeling like the event is an extension of a community #eventprofs
11:09 am iandavmcg: an event is a gathering of people at a predetermined location and point in time... #eventprofs
11:09 am PinkDeb: I agree and not all events are experiences - it is an emotional connection that makes an experience {moderator} #eventprofs
11:10 am iandavmcg: An experience is designed to activate emotional and rational triggers in audiences to act on your objectives... #eventprofs
11:10 am NFiStudios: Good luck @sterlingraphael w/ @KCMPI Pres on Enhancing Events w/Social Media! Join or Tweet them! http://bit.ly/1el008 #MPI #eventprofs
11:10 am PinkDeb: {moderator} @iandavmcg What techniques to you use to make sure that experience is achieved? #eventprofs
11:10 am rayhansen: No worries. Hope it was a great day. RT @THelpAssistant: @rayhansen @CameronToth OMG OMG I think I missed you .... #bizbash #eventprofs
11:11 am davidavdavid: @PinkDeb events without context and relevance, will never be experiences #eventprofs
11:11 am THelpAssistant: RT @iandavmcg: An experience is designed to activate emotional and rational triggers in audiences to act on your objectives... #eventprofs
11:12 am PinkDeb: so you do think that there is also content that is specific in both events and experiences? {moderator} #eventprofs
11:12 am THelpAssistant: @rayhansen #bearhug care to pop in to the #eventprofs lounge??:D and thanks!! couldnt get away heh
11:13 am THelpAssistant: I think hospitality is definitely part of the experience. I was reading Danny Meyer's bk- hospitality: how people feel about 1/2 #eventprofs
11:13 am THelpAssistant: ....product. Hospitality a must for a fab experience! #eventprofs
11:13 am PinkDeb: {moderator} Hi @Davidavdavid yes context, relevance, content - a time and a place in both events and experiences? #eventprofs
11:14 am THelpAssistant: @PinkDeb I think so. Thank You's and Welcome's, and Definitely Energy! #eventprofs
11:15 am markkley: Every event should be an experience. It ensures that there are takeaways and that there was a connection from the attendee. #eventprofs
11:15 am PinkDeb: hospitality is another part, but what insures you are going 2 make that emotional connection? {moderator} #eventprofs
11:16 am PinkDeb: do you think all events strive to be experiences? {moderator} #eventprofs
11:16 am iandavmcg: @PinkDeb First, you need to understand your audiences and what makes them tick. Then identify their needs. #eventprofs
11:16 am THelpAssistant: @PinkDeb Staff that's not only trained but truly people persons and know how to make conversations. Its CONVERSATION 1 on 1! #eventprofs
11:17 am passkeygroupmax: link hotel reservations with event registrations http://bit.ly/2LCPJQ #eventprofs
11:17 am WY20: @PinkDeb if they don't, i think they should - both in the social and corporate contexts. #eventprofs
11:17 am THelpAssistant: RT @iandavmcg: @PinkDeb First, you need to understand your audiences and what makes them tick. Then identify their needs. #eventprofs
11:18 am iandavmcg: Engagement and human interaction are key drivers of emotional connection. Also, address all 5 senses when creating experiences. #eventprofs
11:18 am WY20: RT @iandavmcg First, you need to understand your audiences and what makes them tick. Then identify their needs <ttly agree> #eventprofs
11:18 am PinkDeb: EXACTLY! RT@iandavmcg First, you need 2 understand your audiences & what makes them tick. Then identify their needs {moderator} #eventprofs
11:19 am THelpAssistant: @PinkDeb They should! Events should be experiences. Mini oasis of extraordinary, or thought-changing #eventprofs
11:19 am PinkDeb: YES! we all RT'd that must be good! {moderator} #eventprofs
11:21 am DavidAtNavigate: Good Stuff! RT @woodlandresort Social Media: What meeting planners need to know. http://su.pr/2I40gn #meetings #meetingsnet #eventprofs
11:21 am WY20: love this RT @iandavmcg Engagemnt/human interaxn r key drivers of emotnl connxn. Address all 5 snses when creating experiences. #eventprofs
11:21 am PinkDeb: Design would work in after identifying needs, address all 5 senses creating experiences {moderator} #eventprofs
11:21 am MPIRandyC: Certification Update: MPI Refines CMP As NBTA Readies Mark #MPI #assnchat #eventprofs #meetings http://ow.ly/vWVC
11:21 am THelpAssistant: Whoot we're on the same page!!! #eventprofs
11:21 am carlotta65: RT @PinkDeb @iandavmcg First, you need 2 understand your audiences & what makes them tick. Identify what they value {me} #eventprofs
11:23 am THelpAssistant: @PinkDeb Right- Experiences start with the reciever. Youve got to know what your audiences are like. Gotta map the audience! #eventprofs
11:23 am PinkDeb: engage your audience - create that emotional connections. fair to say- all events strive to be experiences {moderator} #eventprofs
11:24 am iandavmcg: For rational connection, content must be relevant to your audiences, address a pain point or create opportunity #eventprofs
11:24 am pimplomat: Does a troll speak for you? http://ow.ly/vXpH #eventprofs #meetings
11:25 am Partyaficionado: Sorry to be late to the chat. #eventprofs http://twubs.com/eventprofs
11:25 am THelpAssistant: I would say environment also prep experiences. +intelligent staff that looks 2 engage. Both VERY imp...latter 1st then former #eventprofs
11:25 am PinkDeb: Yes we are all on the same page in creating experiences. We all strive to make our events experiences {moderator} #eventprofs
11:25 am THelpAssistant: @Partyaficionado hey welcome!! #eventprofs
11:25 am theexpogroup: "Logic leads to conclusions. Emotion leads to action." John Windsor. Events that become experiences engage emotions #eventprofs
11:26 am PinkDeb: RT@iandavmcg For rational connection, content must be relevant to your audiences, address a pain point or create opportunity #eventprofs
11:26 am GOAMPI: When is the best time to meet? How about Tues. afternnon? http://ow.ly/vWKp #MPI #eventprofs #meetings (via @MPIRandyC)
11:27 am PinkDeb: welcome all who joined late - please introduce yourself {moderator} #eventprofs
11:27 am iandavmcg: The best experiences allow audiences to participate and become a part of the story. This fosters engagement and understanding. #eventprofs
11:27 am ElizabethB: Good luck @sterlingraphael w/ @KCMPI Pres on Enhancing Events w/Social Media! http://bit.ly/1el008 #MPI #eventprofs (via @NFiStudios)
11:27 am spkrinteractive: Hello everybody. Sorry I am late. Rob Swanwick here. #eventprofs
11:28 am KenaSiu: Hi everyone, Kena here from Romania #eventprofs
11:28 am iandavmcg: RT @theexpogroup: "Logic leads to conclusions. Emotion leads to action." John Windsor. Experiences engage emotions. #eventprofs
11:28 am PinkDeb: we are going to continue to our next topic - Event Design and best practices - how can we relate design to building experiences? #eventprofs
11:28 am THelpAssistant: @iandavmcg You rock:D you're on the role today, sir! #eventprofs
11:29 am spkrinteractive: @PinkDeb Does design include session format? #eventprofs
11:29 am Partyaficionado: Cheryl from www.theperfect-date.com planner educator advocate #eventprofs
11:30 am theexpogroup: @pinkdeb That ties to earlier point -- know your audience, or rather your community. #eventprofs
11:30 am PinkDeb: Hi Robert and Kena {moderator} great info on defining event vs. experience. now how do we relate that to design? {moderator} #eventprofs
11:30 am THelpAssistant: Agendas, menus, and environment design play imp. components- and now interactive activities too #eventprofs
11:30 am THelpAssistant: Essentially: all built around a theme that's gradually built up carefully from Minute 1 of the Event #eventprofs
11:31 am PinkDeb: @spkrinteractive session format and design - why not - it is all a part of the experience #eventprofs
11:31 am iandavmcg: Design: Appeal to all the senses. Visual is a given, but don't forget about sound, smell, touch and taste where applicable. #eventprofs
11:32 am PinkDeb: i do think it is more difficult to talk about 3d design on twitter - many more digital designers here {moderator} #eventprofs
11:32 am iandavmcg: Sound: silence and ambient noise can be powerful tools or distractions. Have a "sound" design strategy :) #eventprofs
11:33 am spkrinteractive: Understand type of experience ur audience wants: more lecture type learning, more collab type learning, or more open networking #eventprofs
11:33 am PinkDeb: @iandavmcg great point - many of the other senses get forgotten. Visual is a given. #eventprofs
11:34 am THelpAssistant: @PinkDeb 3D doesnt necc. have to mean hi-tech- could mean "3D" as in a multi-dim. experience- which is what we want! #eventprofs
11:34 am WY20: RT @iandavmcg Sound: silence & ambient noise can be powerful tools or distractions. Have a "sound" design strategy <def doable!> #eventprofs
11:34 am Partyaficionado: Gr8 point RT @iandavmcg: Design: Appeal to all the senses. #eventprofs
11:34 am spkrinteractive: provide structured collaboration. Helps those who are less outgoing to connect and feel comfortable learning from others. #eventprofs
11:34 am WY20: @iandavmcg smell can be difficult, especially in a corporate context... #eventprofs
11:34 am KenaSiu: @iandavmcg sound strategy should be manage accordingly, not too noisy, not sleepy. #eventprofs
11:34 am iandavmcg: Smell: Flowers, candles, food, drink and the venue all have an aroma. Don't forget your audiences have a smell too... #eventprofs
11:35 am spkrinteractive: Here is an example of a structured collaborative format: http://bit.ly/13NqxU #eventprofs
11:36 am PinkDeb: I am partial to elaborate visuals, surprises, live performance. Tap into emotions through the imagination {moderator} #eventprofs
11:36 am THelpAssistant: @iandavmcg :) Perfume promo events could really spin off pple coming in wearing THEIR fave scent from a co. line! #eventprofs
11:36 am iandavmcg: Touch: Encourage audiences to touch and interact with their environment. Have many different textures as appropriate. #eventprofs
11:37 am PinkDeb: there are more aroma products on the market now - they can be custom blended if you desire. {moderator} #eventprofs
11:37 am THelpAssistant: @PinkDeb they say the Imagination is the best 6th sense! #eventprofs
11:37 am EllenCMP: sorry so late - client call - what's the topic? #eventprofs
11:37 am KenaSiu: @THelpAssistant in those kind of promos I can get such a bad headache :( #eventprofs
11:37 am iandavmcg: Taste: Make sure the food and drink are of the highest quality possible where appropriate. Bad herring salad can ruin an event. #eventprofs
11:38 am THelpAssistant: @PinkDeb a perfume mixing party, or a how-to-make your own perfumes party? #eventprofs
11:38 am KenaSiu: RT @THelpAssistant @PinkDeb they say the Imagination is the best 6th sense! -> Totally agreed! #eventprofs
11:38 am THelpAssistant: @KenaSiu That's true. Maybe for just one or two hours- or a given moment #eventprofs
11:39 am PinkDeb: @ellenCMP 1st was - Defining an Event vs. an Experience now is - (2) Event Design, what is it, best practices {moderator} #eventprofs
11:39 am Partyaficionado: For smell, you should also consider proximity to offensive aromas. #eventprofs http://twubs.com/eventprofs
11:39 am iandavmcg: For our Kingsford / KC Masterpiece Keith Urban tour, we had a get fired up tunnel that had BBQ scents and grilling sounds. #eventprofs
11:39 am psalinger: @SpkrInteractive collab buzz format sounds interesting. a little like unconferences on the fly with specific topics. #eventprofs
11:39 am THelpAssistant: Food expos/cooking shows are excellent examples of aroma engagers- no headache involved! #eventprofs
11:40 am PinkDeb: great suggestions! do you all think smell when you are designing? {moderator} #eventprofs
11:40 am THelpAssistant: @iandavmcg ooh wow that sounds great! #eventprofs
11:40 am EllenCMP: I think we should think of event design the way we think of integrated marketing. All elements should be consistent #eventprofs
11:40 am MPIWSC: MC&A: Our new Chapter Managers for MPI Washington State! #eventprofs #mpi #wa #seattle http://ow.ly/vmYf
11:41 am PinkDeb: Hi Paul @iandavmcg did you serve bbq too? {moderator} #eventprofs
11:41 am THelpAssistant: I have to run- long prep for an interview @ 7pm in #NYC...if any1 wants to meet me for a drink b4 or after DM me! I'm mobile!:) #eventprofs
11:42 am iandavmcg: Don't forget, sometimes you cannot control ambience (sound, odor, etc.) have a plan to deal with it before the event. #eventprofs
11:42 am THelpAssistant: @PinkDeb it was awesome meeting you again and you're a fab moderator!!! See you later every one! #eventprofs
11:42 am KenaSiu: @THelpAssistant I bet for cooking shows you don't get a headache, you get a stomach groaning ;) #eventprofs
11:43 am THelpAssistant: @KenaSiu :P cant be satisfied girl eh? LOL....#bearhug #eventprofs
11:44 am meetinggirl76: Streaming LIVE from @KCMPI program on #SocialMedia for Events. Join us @ 12pm CT http://bit.ly/1P78ZS #mpi #eventprofs
11:44 am iandavmcg: @PinkDeb yep, we had a pitmaster and BBQ private backstage concert for VIPs . #eventprofs
11:44 am PinkDeb: How do you begin to design for your event? know your audience, know what you are trying to communicate. what else? {moderator} #eventprofs
11:45 am PinkDeb: @THelpAssistant thank you! nice to meet you at #bizbash yesterday! #eventprofs
11:45 am KenaSiu: @THelpAssistant yes I can, I rather eat! LOL Good luck! #eventprofs
11:46 am EllenCMP: @PinkDeb It all should come from your goals and objectives - everything should support this #eventprofs
11:46 am pathable: RT @mgmtchampion @tonyveroeven is demoing Conference2.0 today powered by @Pathable http://ow.ly/vX1E #eventprofs #affordablemtgs starts now
11:48 am iandavmcg: Remember human factors in experience design. Traffic flow, colors, fonts, simplicity vs. complexity - avoid sensory overload. #eventprofs
11:48 am PinkDeb: yes exactly RT@EllenCMP @PinkDeb It all should come from your goals and objectives - everything should support this #eventprofs
11:48 am spkrinteractive: @meetinggirl76 Any interest in also setting up your event on @twebevent ? #eventprofs
11:48 am THelpAssistant: @KenaSiu grins #bearhug ttyl! #eventprofs
11:49 am PinkDeb: often in event design we are collaborating. have you had any success stories or techniques you can share? {moderator} #eventprofs
11:49 am WY20: RT @iandavmcg Rembr human factrs in expernce desgn. Traffic flow, colors, fonts, simplicity vs. complexity - avoid sens verload. #eventprofs
11:51 am PinkDeb: are you designers? do you have designers on staff? always curious about the line between producers and designers {moderator} #eventprofs
11:51 am KenaSiu: @PinkDeb last month I organized twestival, needed to look and search for ideas in order 2 get the event from $0 budget #eventprofs
11:52 am PinkDeb: it sounds like these 2 conversations have similar answers if to be successful experiences - {moderator} #eventprofs
11:52 am chrisuschan: The Cocktail Rules of Social Media by @DrewMcLellan -- http://ow.ly/vXP1 GREAT! #eventprofs @engage365
11:53 am Partyaficionado: RT @iandavmcg: Rmmbr human factors in exp design. Traffic flow, colors, fonts, simplicity v complexity - avoid sensory overload #eventprofs
11:53 am WY20: @PinkDeb how do you handle the designer/producer dynamic? do you have to draw a line? #eventprofs
11:53 am PinkDeb: @KenaSiu what did you do with design on 0 budget? {moderator} #eventprofs
11:53 am iandavmcg: Collaboration and negotiation are based on a mutual exchange of value. You must give to get. Remember that. Always. #eventprofs
11:54 am KenaSiu: @PinkDeb it is important to have a designer, having a logo/image that represents ur event it's important #eventprofs
11:55 am PinkDeb: we are down to our last 5 minutes - any closing thoughts? {moderator} #eventprofs
11:55 am mikebelluckf: Blimey 'design on a budget' - well that sums up my week's working value... #eventprofs
11:55 am KenaSiu: @PinkDeb lucky me, my husband is a designer ;) But there were also other ppl who offer to help #eventprofs
11:56 am PinkDeb: @KenaSiu i agree but we also need event design to build the experience. graphics is certainly a part of it! #eventprofs
11:56 am iandavmcg: Great Example of Experience Design: Disneyworld. #eventprofs
11:57 am PinkDeb: any design products you would like to share that you are using or seeing a lot? {moderator} #eventprofs
11:58 am KenaSiu: @PinkDeb of course as @iandavmcg said, music, ambiance, etc. #eventprofs
11:58 am ChecklistQueen: RT @LisaKraus: Excellent teambuilding for your group: check out www.getrhythumprograms.com #pymbham #eventprofs
11:58 am PinkDeb: yesterdays trend at #Bizbash was gold gold gold very glitzy! {moderator} #eventprofs
11:59 am KenaSiu: @PinkDeb how was the twitter lounge there @ #Bizbash? #eventprofs
11:59 am PinkDeb: Thank you all for participating today. So are we all event designers or experience designers? {moderator} #eventprofs
12:00 pm ElizabethB: Streaming LIVE from @KCMPI program on #SocialMedia for Events. Join us @ 12pm CT http://bit.ly/1P78ZS #mpi #eventprofs (via @meetinggirl76)
12:01 pm KenaSiu: @PinkDeb Thanks Deb, great job as a moderator! #eventprofs
12:01 pm lyksumlikrish: Report: Air travel costs expected to remain flat, hotel rates expected to drop. More biz travel likely http://ow.ly/vM9N #eventprofs
12:02 pm PinkDeb: also the Event Design Magazine's Event Design awards are due today (red 7 media) http://bit.ly/2OVaPi {moderator} #eventprofs
12:02 pm PinkDeb: thank you! Twitter Lounge was fun - I will work on reporting about it in the next couple of days! #eventprofs
12:02 pm WY20: Thanks @PinkDeb! We should all strive 2 be experience designers. I work that in to my walkie orders by including gummy bears ;) #eventprofs
12:02 pm iandavmcg: Thanks all! Thanks @PinkDeb for moderating! #eventprofs
12:03 pm WY20: RT @PinkDeb also the Event Design Magazine's Event Design awards are due today (red 7 media) http://bit.ly/2OVaPi #eventprofs
12:04 pm mrshasten: Promises To Keep: http://wp.me/pDwCj-4q #eventprofs #business
12:04 pm PinkDeb: I will get this archived on the Wiki today - I will try now! and if i can do well it'll be there...sooner then later today! #eventprofs
12:07 pm PinkDeb: you are all welcome! lets talk design more! #eventprofs

 

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