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Archive Nov 12 09

Page history last edited by Lara McCulloch-Carter 14 years, 4 months ago
11:01 am ready2spark: Hi all, welcome to our #eventprofs chat. Take a minute to intro yourself!
11:02 am Mizcity: I'm jumping on a chat from 12PM- 1PM EST, please filter out, listen in, or participate but don't unfollow :) Thanks! #eventprofs
11:02 am MichaelMcCurry: hello everyone, Mike McCurry from Experient in Chicago here #eventprofs
11:03 am ZeristaSoftware: Hi - John Kanarowski from Zerista Event Software in Denver here! #eventprofs
11:03 am Mizcity: Hi everyone, Christina from NYC here! Freelance event planner at your service :D #eventprofs
11:03 am OnePlusEditor: Howdy! David Basler from #MPI's One+ magazine here in Dallas #eventprofs
11:04 am ready2spark: I'll be moderating this afternoon - Lara from READY2SPARK in Toronto, ON. #eventprofs
11:04 am MichaelMcCurry: I'm jumping on a chat from 12PM- 1PM EST, please filter out, listen in, or participate but don't unfollow :) Thanks! #eventprofs
11:05 am Price_Points: Craig Price - Houston, TX ready to chat it up! #eventprofs
11:05 am ready2spark: So, let's get started. Q1: Where are u going / what are u doing to find new clients? #eventprofs
11:06 am OKeefeComDC: I'll be listening in as I work on a proposal ^LM #eventprofs
11:06 am IMIMedia: RT @ready2spark: So, let's get started. Q1: Where are u going / what are u doing to find new clients? #eventprofs
11:07 am KareAnderson: tips 2 take care of each other http://bit.ly/206Q4z @VelChain #MPI #eventprofs #PCMA
11:07 am Davidlost: RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs
11:07 am MichaelMcCurry: Well, at Experient we have a dedicated sales force so we are working all the shows and cold calling and referrals of course #eventprofs
11:07 am JaredGolberg: Jared here from @5elementevents in Toronto. Glad to be back in the chat! #eventprofs
11:07 am Eventmagazine: RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs
11:08 am OKeefeComDC: Since we're in DC I go to free @ASAEcenter events often. RT @ready2spark: Q1: Where r u going/what r u doing 2 find new clients? #eventprofs
11:09 am ready2spark: Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs
11:09 am Lumacoustics: RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs
11:09 am ready2spark: I'll jump in! In the process of starting a new business - key strats will b SM, associations & networking = low cost. #eventprofs
11:09 am OKeefeComDC: RT @ready2spark: Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs
11:09 am MichaelMcCurry: I personally have developed a lot of new relationships in social media but can't say I have turned that into business yet #eventprofs
11:10 am JaredGolberg: I will be in a Tweetchat for #eventprofs for the next little while. Please do not unfollow. Join in if you are interested in the event world
11:10 am Mizcity: Im attending a lot of non event specific SM events to reach new circles of people that may need event services #eventprofs
11:11 am ready2spark: For those using SM, how many have a clearly defined strategy & target market? #eventprofs
11:11 am JaredGolberg: @ready2spark - Yes, we have been successful with finding new outlets through SM for meetings and even speaking opportunities. #eventprofs
11:11 am Price_Points: I use SM to locate possible leads, find organizations and people indirectly. More a supplement to my research. #eventprofs
11:12 am ready2spark: @JaredGolberg Any insight on best conversion rates? Also care 2 share who ur target is? #eventprofs
11:12 am MichaelMcCurry: @ready2spark my strategy is personal branding and creating awareness, as well as relationship development #eventprofs
11:13 am ready2spark: @Price_Points Which tools tend to be most helpful to identify leads 4 u? Care to share who ur target is? #eventprofs
11:13 am JaredGolberg: As well, I attend networking events in the GTA with Startup organizations to start building future possibilities as they grow. #eventprofs
11:13 am ready2spark: @MichaelMcCurry Great! How are you measuring whether ur moving the dial for those? #eventprofs
11:14 am MikeyFletch: Lara from @ready2spark is hosting a Twitter chat using the #eventprofs hashtag til 6pm. Tune in for international event views & contribute
11:14 am Meana_gena: RT @Mizcity: Hi everyone, Christina from NYC here! Freelance event planner at your service :D #eventprofs
11:14 am JaredGolberg: @ready2spark Been targeting PR and Marketing firms who need design for product luanches and experiential campaigns. Gr8 response #eventprofs
11:14 am ready2spark: @DMI_Hotels Thank u 4 sharing. Do u have any qs for the group to help u define a strategy? #eventprofs
11:15 am BORIS_VHC: Great! RT @ready2spark: Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs
11:15 am Price_Points: @ready2spark I do specific twitter searches for keynote opps - when something relevant pops, i contact them for the next event. #eventprofs
11:16 am ready2spark: @JaredGolberg Seems like ud fill a great hole for them. How have u been identifying their pain points/needs/desires/etc? #eventprofs
11:16 am Price_Points: @ready2spark Mine is a more long term passive approach. I'm not looking for tomorrow...but next quarter, next year. #eventprofs
11:16 am spkrinteractive: Hello eventprofs!! Rob Swanwick here. Sorry I am late. #eventprofs
11:17 am MichaelMcCurry: @ready2spark Great question.... I don't really have metrics to measure progress.. its more touchy feely ... soft approach #eventprofs
11:17 am ready2spark: @Price_Points Interesting. Do u have a strategy for introducing urself that ud like to share w/ the group? #eventprofs
11:19 am Price_Points: @ready2spark I have a 2-pronged attack. I go to website and find the right person to contact. Email 1st then folllow up by phone #eventprofs
11:19 am spkrinteractive: @Price_Points For speakers do you think that Twitter is best to gain introduction or to maintain relationships? #eventprofs
11:19 am ready2spark: @MichaelMcCurry I have similar objs 2 u. I've been focusing lately on analytics but also usehttp://socialmention.com/... #eventprofs
11:19 am ready2spark: @MichaelMcCurry ...to see how the dial is moving big picture. It's a great FREE tool. #eventprofs
11:19 am JaredGolberg: @ready2spark We engrain our service with their marketing strategy & become a part of their team. graphic design, SM and decor. #eventprofs
11:20 am Price_Points: @ready2spark email is great way 2 qualify leads without spending 2 much time. If they are interested, then I call direct 2 close #eventprofs
11:20 am CEI_Interactive: Still learning how to best use SM. Have used for over a year to keep in touch w/people, learning now how to reach new people. #eventprofs
11:20 am ready2spark: @MichaelMcCurry ...in fact, ur one of the highest users of my brand! Thanks :) #eventprofs
11:20 am MichaelMcCurry: @ready2spark Awesome Lara, thanks for sharing! I will look at the tool #eventprofs
11:21 am tonyveroeven: Lurking in #eventprofs. using @tweetchat Come Join us. #eventprofs
11:21 am Price_Points: @spkrinteractive I don't use to intro...too much white noise. But it is a good way to maintain if they follow you. #eventprofs
11:21 am jblong: My fave tastemaker.RT @ChadKaydo: NYT on the state of fund-raising events, including a quote from me: http://tinyurl.com/yecxt3p #eventprofs
11:21 am MichaelMcCurry: @ready2spark I am ... wow... I did not know that. #eventprofs
11:22 am ready2spark: @Price_Points Have u ever considered looking up communities and becoming a part of the community - i.e. other than #eventprofs #eventprofs
11:22 am ready2spark: @CEI_Interactive There are some gr8 search functions to help you identify possible leads. Also great 2 b/c a part of a community #eventprofs
11:23 am JaredGolberg: SM opened the door for MANY new outlets outside the corporate gala realm - Twitter Booths, Speaking sessions & Network Events. #eventprofs
11:23 am mrshasten: RT@Price_Points @spkrinteractive I dont use to intro-too much white noise. But it's a good way to maintain if they follow you. #eventprofs
11:23 am GOAMPI: 100 days until #MD10! REGISTER TODAY! http://bit.ly/30vmbv #MPI #eventprofs #PCMA (via @MPIevents)
11:24 am Price_Points: @ready2spark with many options I have to pick wisely, I join clients comm, some like this one is a good fit, only so much time #eventprofs
11:24 am ready2spark: @MichaelMcCurry (brand name, that is)...based on social mention. So, yes, thanks :) #eventprofs
11:24 am ready2spark: @DMI_Hotels By venues do you mean sites - i.e. FB, LinkedIn, Twitter? #eventprofs
11:25 am MichaelMcCurry: @ready2spark OK I guess I really need to check out this "social mention" tool #eventprofs
11:25 am ready2spark: @spkrinteractive Care to share your SM chat list with @Price_Points? #eventprofs
11:25 am PYMConnect: Meeting professionals: Connect with your peers by joining our social network @PYMConnecthttp://www.pymconnect.com #eventprofs
11:26 am tonyveroeven: I am the com mgr engage365.org. Finding all my content/thought leaders through social media! I gravitate toward doers. #eventprofs
11:26 am ready2spark: @MichaelMcCurry Great functions including identifying sentiment (i.e. positive vs negative vs neutral mentions) #eventprofs
11:27 am mrshasten: @ready2spark @Price_Points we engage n communities we want leads from/find where they are...it's tougher but more beneficial #eventprofs
11:27 am ready2spark: @DMI_Hotels 1st steps should be to identify ur objectives and ur target audience. This helps u choose the right tools/sites. #eventprofs
11:27 am tonyveroeven: I don't think sm is going to give one a direct ROI, or most will make direct money. but s/b part of one's mktg plan. #eventprofs
11:28 am spkrinteractive: @ready2spark Do u mean the Twitter Chat Sched? @Price_Points it is http://bit.ly/oXBBu #eventprofs
11:28 am ready2spark: @DMI_Hotels Would be happy to chat offline with u about this. Each site has its own benefits, audience expectations & rules. #eventprofs
11:29 am spkrinteractive: @ready2spark How do you use Social Mention over time? They seem to only do snapshots. #eventprofs
11:29 am iBradWilson: I'm going to go on to TweetChat, so get ready for a bunch of posts that don't make alot of sense. #eventprofs
11:29 am ready2spark: @tonyveroeven Dell, Comcast and many other small & large corps may disagree. Gr8 ways to measure ROI w/ SM depending on objs. #eventprofs
11:30 am ISES_DC: Join the #eventprofs chat right now! @ready2spark moderating until 1 pm EST
11:31 am iBradWilson: #eventprofs #Enter hashtag to follow
11:31 am ready2spark: @spkrinteractive Use analytics 4 detail and SocMtn 4 topline sentiment, key users, passion ratings...2 c how dial has moved #eventprofs
11:32 am JaredGolberg: Another great way to reach out is through sponsorship of events that do 'Social Good' through SM. Fantastic connections. #eventprofs
11:32 am spkrinteractive: What you use for analytics? HootSuite? #eventprofs
11:32 am tonyveroeven: @ready2spark I could be wrong, and often am. :) I'd love if I were. #eventprofs
11:32 am Mizcity: Had to jump on a client call so missed the 1st topic of discussion. Are we onto topic 2 yet? #eventprofs
11:32 am mrshasten: @ready2spark: @tonyveroeven GE is another corp that proves direct ROI from SM #eventprofs
11:33 am ready2spark: Great convo going on SM (doesn't it always go there?). 2nd topic: HOW DO U CONVERT CUSTOMERS INTO EVANGELISTS? #eventprofs
11:33 am elhoust: @tonyveroeven I agree. Its part of larger marketing plan, mapping back 2 overall goals. SocMe helps us identify new audiences. #eventprofs
11:33 am iBradWilson: It's been awhile since I've gone to an #eventprofs chat. I'm having trouble getting into the room using Tweetchat.com. Advice?
11:34 am ready2spark: @spkrinteractive Depends what I'm measuring. Blog - Google Analytics & Feedburner. Twitter - Hootsuite. FB - use FB. #eventprofs
11:34 am tonyveroeven: @iBradWilson try a hootsuite column or tweetdeck column #eventprofs #eventprofs
11:35 am Mizcity: You turn customers into evangelists by giving them individualized attention. Treat them like a friend, not a number. #eventprofs
11:35 am MichaelMcCurry: @ready2spark By providing them with exceptional customer service, little things going above and beyond. #eventprofs
11:35 am ready2spark: @iBradWilson You can try Tweetgrid.com as well. Not as nice looking...but should work for you :) #eventprofs
11:35 am spkrinteractive: @iBradWilson try http://tweetchat.com/room/eventprofs should let you in directly. #eventprofs
11:36 am DMI_Hotels: #eventprofs good article from Microsoft on word of mouth marketing: http://tinyurl.com/yfbqlxa
11:36 am tonyveroeven: @mrshasten @ready2spark SM GE/Dell ROI: Got a link to a case study? Thanks! @elhoust#eventprofs
11:36 am spkrinteractive: @Mizcity Agreed. Also connect in various ways so ppl see you more as a person than an avatar. #eventprofs
11:36 am iBradWilson: Why lookie here, I'm in! #eventprofs
11:37 am JaredGolberg: @Mizcity Agreed. Turn them into evangelist by welcoming them into your community personally and building a friendship. #eventprofs
11:37 am MichaelMcCurry: Also a great approach is to get them involved on a customer advisory board... we do that at Experient #eventprofs
11:37 am ready2spark: @tonyveroeven Hey Tony, here u go http://bit.ly/DuUTk #eventprofs
11:37 am dawngartin: Pretty cool tool from Edelman 2 find out how influential you are on Twitter http://bit.ly/28hEx#eventprofs via @ChecklistQueen
11:38 am ZeristaSoftware: listening and probing for customers ideas, then turning those ideas into features (in a reasonable time) #eventprofs
11:38 am ready2spark: I did a presentation in Trinidad on this very subject. I'm going to dig it out and share with the group... #eventprofs
11:38 am tonyveroeven: Customers are not always your evangelists. @sernovitz Says enlist "talkers" Blog article:http://ow.ly/BG3V #eventprofs
11:39 am ready2spark: @tonyveroeven Agreed. And, many ppl confuse a loyal customer with an evangelist. #eventprofs
11:39 am JaredGolberg: @spkrinteractive @Mizcity There difinitely has to be a 'Face to Face' connection. Leverage through SM and make that meeting! #eventprofs
11:40 am MichaelMcCurry: @DMI_Hotels well we invite them to be on the board and then we pay their expenses to attend the meetings #eventprofs
11:42 am MichaelMcCurry: @DMI_Hotels We include our CAB members in strategic planning issues for the company #eventprofs
11:42 am ready2spark: Never stop thinking about your clients' business...even when they have. #eventprofs
11:43 am iBradWilson: I find the better I get to knw a customer personally the more likely they will take a gd show experience with us and talk it up. #eventprofs
11:43 am Mizcity: @JaredGolberg exactly. I would say that I've made lots of connections via SM, but they are solidified during F2F mtgs. #eventprofs
11:43 am iBradWilson: Off topic, but... I'm chatting from a plane! #eventprofs
11:44 am christine_sz: RT @ready2spark: Never stop thinking about your clients' business...even when they have. #eventprofs
11:44 am MichaelMcCurry: @DMI_Hotels it is a combination of conference calls and face2face meetings. I guess about 6 times per year total .. not sure #eventprofs
11:44 am Mizcity: RT @iBradWilson the better I get to knw a customer personally the more likely they'll take a gd experience w/ us and talk it up #eventprofs
11:45 am Mizcity: @iBradWilson Thats awesome! #eventprofs
11:45 am MichaelMcCurry: RT @ready2spark: Never stop thinking about your clients business...even when they have. -- good one Lara! #eventprofs
11:46 am tonyveroeven: sme ppl met or connected w SM: @maddiegrant @lindydreyer @affordablemtgs (jenny) @jessicalevin#eventprofs. Hoping4 f2f w evry1 #eventprofs
11:47 am ready2spark: @iBradWilson Totally agree! Get them out of the boardroom. #eventprofs
11:47 am JaredGolberg: Become a recognizable team member to them! RT @ready2spark Never stop thinking about your clients business, even when they have #eventprofs
11:48 am JaredGolberg: Another great way to build new client relationships once working with them is to invite out to networking events with you. #eventprofs
11:48 am mrshasten: Dell sm ROI case study #eventprofs http://bit.ly/DuUTk
11:49 am markkley: RT @corebizdev: Trust is without out a doubt the most undervalued component of business today.http://bit.ly/4yD4dV #eventprofs
11:49 am tonyveroeven: @iBradWilson is Chatting online from a chair in the sky! :) See Louis CK video: http://ow.ly/BGdH#eventprofs
11:49 am iBradWilson: Sat down with a client once and shared baby pics. Nxt day I got a CCd email from her to her staff telling them to hire us more! #eventprofs
11:50 am mrshasten: show outside-the-box value too RT @ready2spark Never stop thinking about your clients business, even when they have #eventprofs
11:51 am ready2spark: Never underestimate the value of saying thank you. And, do it in a way that reinforces what makes ur company unique. #eventprofs
11:51 am JaredGolberg: @iBradWilson personalized relationship growth! Awesome. Transparency is great... #eventprofs
11:51 am MichaelMcCurry: RT @JaredGolberg Another gr8 way 2 build new client relationships once wrkn w/ them is invite out 2 networking events w/ U. #eventprofs
11:52 am ready2spark: @iBradWilson They must have been cute (the babies, I mean) ;) #eventprofs
11:52 am iBradWilson: @tonyveroeven Seriously. I still can't believe all the stuff you can do up here... ahem... #eventprofs
11:53 am Mizcity: You'll sell more if you sell less. Don't force the pitch, let it happen naturally. #eventprofs
11:53 am mrshasten: @iBradWilson Agreed, making a personal connection always helps! #eventprofs
11:53 am Price_Points: @JaredGolberg any insights into when you're not in the same state? Rarely do I have local clients. Most work is by email/phone #eventprofs
11:53 am ready2spark: Provide testimonials (without being asked). #eventprofs
11:53 am markkley: Building a great relationship with a new client is founded in a lack of BS and a focus on honest and authentic communication. #eventprofs
11:53 am iBradWilson: @ready2spark c'mon, it's me, what do you expect, ugly babies? #eventprofs
11:53 am DMI_Hotels: @iBradWilson Nice! Once business and client can see each other as real and acutal people, progress happens! #eventprofs
11:54 am markkley: RT @Mizcity: You'll sell more if you sell less. Don't force the pitch, let it happen naturally. #eventprofs- excellent point.
11:54 am Price_Points: @JaredGolberg though i make sure when I'm onsite, it's very friendly, very personable and about them and their event #eventprofs
11:54 am tonyveroeven: @iBradWilson goes to prove that "it's" all about relationships. SM facilitates personal connections u might nt hve had otherwise #eventprofs
11:54 am lisalarter: RT @ready2spark: Provide testimonials (without being asked). #eventprofs
11:54 am tonyveroeven: RT @markkley: RT @Mizcity: Youll sell more if you sell less. Dont force the pitch, let it happen naturally. #eventprofs #eventprofs
11:55 am JaredGolberg: Personalized video chats (even a video message in Facebook inbox) are great ways to do Face to Face connection. #eventprofs
11:55 am ZeristaSoftware: RT @ready2spark: Provide testimonials (without being asked). #eventprofs
11:56 am CEI_Interactive: Always remember your client is the face of the program. Keep them involved, get their input and always ask for their feedback. #eventprofs
11:56 am Price_Points: RT @JaredGolberg: Personalized video chats (even video message in Facebook inbox) are great ways to do Face to Face connection. #eventprofs
11:56 am DetailsDivas: RT @LisaLarter: RT @ready2spark: Provide testimonials (without being asked). #eventprofs>>Nothing better than getting an unsolicited test!
11:56 am JaredGolberg: @Price_Points or, do research on great events in clients area and let them know. Knowledge is power. Show your worth to them! #eventprofs
11:58 am DMI_Hotels: Don't worry about short term results. Invest in relationship to obtain long-term, future benefits.http://tinyurl.com/c98rcm #eventprofs
11:58 am ready2spark: RT @CEI_Interactive: Always remember ur client is the face of the program. Keep them involved, get input and ask 4 feedback. #eventprofs
11:59 am ready2spark: It's that time again! The chat is officially closed, but pls feel free 2 continue the dialogue. Thx 2 all 4 gr8 input! #eventprofs
11:59 am JaredGolberg: RT @DMI_Hotels Don't worry about short term results. Invest in relationship to obtain long-term bnfits.http://tinyurl.com/c98rcm #eventprofs
12:00 pm ready2spark: You guys and gals are rock stars! #eventprofs
12:00 pm MichaelMcCurry: @ready2spark Thanks Lara for moderating!! great job #eventprofs
12:00 pm iBradWilson: Bye everybody. I love getting to know you all. You've got some killer ideas. I learn something each time. #eventprofs
12:01 pm ready2spark: @iBradWilson Have a safe flight! #eventprofs
12:01 pm JaredGolberg: Great chat today! Thanks @ready2spark and fellow industry professionals! Let's keep it going! #eventprofs
12:01 pm DMI_Hotels: Thanks everyone! Lots to review from the chat. Have a great day! #eventprofs
12:02 pm Mizcity: Thanks everyone for a brilliant chat and to @ready2spark for moderating! As always, the hour flies with such great convo. #eventprofs
12:02 pm tonyveroeven: Always great conversation at #eventprofs. Have a good day all. Thanks @ready2spark! #eventprofs
12:05 pm JaredGolberg: Great connecting with @iBradWilson @Mizcity @ready2spark @SpkrInteractive @Price_Points & others in the #eventprofs forum today! #Community
12:11 pm judithcane: RT @LisaLarter: RT @ready2spark: Provide testimonials (without being asked). #eventprofshttp://myloc.me/1t8U9

 

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