11:01 am |
ready2spark: |
Hi all, welcome to our #eventprofs chat. Take a minute to intro yourself! |
11:02 am |
Mizcity: |
I'm jumping on a chat from 12PM- 1PM EST, please filter out, listen in, or participate but don't unfollow :) Thanks! #eventprofs |
11:02 am |
MichaelMcCurry: |
hello everyone, Mike McCurry from Experient in Chicago here #eventprofs |
11:03 am |
ZeristaSoftware: |
Hi - John Kanarowski from Zerista Event Software in Denver here! #eventprofs |
11:03 am |
Mizcity: |
Hi everyone, Christina from NYC here! Freelance event planner at your service :D #eventprofs |
11:03 am |
OnePlusEditor: |
Howdy! David Basler from #MPI's One+ magazine here in Dallas #eventprofs |
11:04 am |
ready2spark: |
I'll be moderating this afternoon - Lara from READY2SPARK in Toronto, ON. #eventprofs |
11:04 am |
MichaelMcCurry: |
I'm jumping on a chat from 12PM- 1PM EST, please filter out, listen in, or participate but don't unfollow :) Thanks! #eventprofs |
11:05 am |
Price_Points: |
Craig Price - Houston, TX ready to chat it up! #eventprofs |
11:05 am |
ready2spark: |
So, let's get started. Q1: Where are u going / what are u doing to find new clients? #eventprofs |
11:06 am |
OKeefeComDC: |
I'll be listening in as I work on a proposal ^LM #eventprofs |
11:06 am |
IMIMedia: |
RT @ready2spark: So, let's get started. Q1: Where are u going / what are u doing to find new clients? #eventprofs |
11:07 am |
KareAnderson: |
tips 2 take care of each other http://bit.ly/206Q4z @VelChain #MPI #eventprofs #PCMA |
11:07 am |
Davidlost: |
RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs |
11:07 am |
MichaelMcCurry: |
Well, at Experient we have a dedicated sales force so we are working all the shows and cold calling and referrals of course #eventprofs |
11:07 am |
JaredGolberg: |
Jared here from @5elementevents in Toronto. Glad to be back in the chat! #eventprofs |
11:07 am |
Eventmagazine: |
RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs |
11:08 am |
OKeefeComDC: |
Since we're in DC I go to free @ASAEcenter events often. RT @ready2spark: Q1: Where r u going/what r u doing 2 find new clients? #eventprofs |
11:09 am |
ready2spark: |
Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs |
11:09 am |
Lumacoustics: |
RT @BeautifulMinds http://twitpic.com/p8pp9 Its never to young to start working out how to get into Event 100! #eventprofs |
11:09 am |
ready2spark: |
I'll jump in! In the process of starting a new business - key strats will b SM, associations & networking = low cost. #eventprofs |
11:09 am |
OKeefeComDC: |
RT @ready2spark: Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs |
11:09 am |
MichaelMcCurry: |
I personally have developed a lot of new relationships in social media but can't say I have turned that into business yet #eventprofs |
11:10 am |
JaredGolberg: |
I will be in a Tweetchat for #eventprofs for the next little while. Please do not unfollow. Join in if you are interested in the event world |
11:10 am |
Mizcity: |
Im attending a lot of non event specific SM events to reach new circles of people that may need event services #eventprofs |
11:11 am |
ready2spark: |
For those using SM, how many have a clearly defined strategy & target market? #eventprofs |
11:11 am |
JaredGolberg: |
@ready2spark - Yes, we have been successful with finding new outlets through SM for meetings and even speaking opportunities. #eventprofs |
11:11 am |
Price_Points: |
I use SM to locate possible leads, find organizations and people indirectly. More a supplement to my research. #eventprofs |
11:12 am |
ready2spark: |
@JaredGolberg Any insight on best conversion rates? Also care 2 share who ur target is? #eventprofs |
11:12 am |
MichaelMcCurry: |
@ready2spark my strategy is personal branding and creating awareness, as well as relationship development #eventprofs |
11:13 am |
ready2spark: |
@Price_Points Which tools tend to be most helpful to identify leads 4 u? Care to share who ur target is? #eventprofs |
11:13 am |
JaredGolberg: |
As well, I attend networking events in the GTA with Startup organizations to start building future possibilities as they grow. #eventprofs |
11:13 am |
ready2spark: |
@MichaelMcCurry Great! How are you measuring whether ur moving the dial for those? #eventprofs |
11:14 am |
MikeyFletch: |
Lara from @ready2spark is hosting a Twitter chat using the #eventprofs hashtag til 6pm. Tune in for international event views & contribute |
11:14 am |
Meana_gena: |
RT @Mizcity: Hi everyone, Christina from NYC here! Freelance event planner at your service :D #eventprofs |
11:14 am |
JaredGolberg: |
@ready2spark Been targeting PR and Marketing firms who need design for product luanches and experiential campaigns. Gr8 response #eventprofs |
11:14 am |
ready2spark: |
@DMI_Hotels Thank u 4 sharing. Do u have any qs for the group to help u define a strategy? #eventprofs |
11:15 am |
BORIS_VHC: |
Great! RT @ready2spark: Just a reminder to all using the #eventprofs hash that a chat is going on. Please feel free to join us. #eventprofs |
11:15 am |
Price_Points: |
@ready2spark I do specific twitter searches for keynote opps - when something relevant pops, i contact them for the next event. #eventprofs |
11:16 am |
ready2spark: |
@JaredGolberg Seems like ud fill a great hole for them. How have u been identifying their pain points/needs/desires/etc? #eventprofs |
11:16 am |
Price_Points: |
@ready2spark Mine is a more long term passive approach. I'm not looking for tomorrow...but next quarter, next year. #eventprofs |
11:16 am |
spkrinteractive: |
Hello eventprofs!! Rob Swanwick here. Sorry I am late. #eventprofs |
11:17 am |
MichaelMcCurry: |
@ready2spark Great question.... I don't really have metrics to measure progress.. its more touchy feely ... soft approach #eventprofs |
11:17 am |
ready2spark: |
@Price_Points Interesting. Do u have a strategy for introducing urself that ud like to share w/ the group? #eventprofs |
11:19 am |
Price_Points: |
@ready2spark I have a 2-pronged attack. I go to website and find the right person to contact. Email 1st then folllow up by phone #eventprofs |
11:19 am |
spkrinteractive: |
@Price_Points For speakers do you think that Twitter is best to gain introduction or to maintain relationships? #eventprofs |
11:19 am |
ready2spark: |
@MichaelMcCurry I have similar objs 2 u. I've been focusing lately on analytics but also usehttp://socialmention.com/... #eventprofs |
11:19 am |
ready2spark: |
@MichaelMcCurry ...to see how the dial is moving big picture. It's a great FREE tool. #eventprofs |
11:19 am |
JaredGolberg: |
@ready2spark We engrain our service with their marketing strategy & become a part of their team. graphic design, SM and decor. #eventprofs |
11:20 am |
Price_Points: |
@ready2spark email is great way 2 qualify leads without spending 2 much time. If they are interested, then I call direct 2 close #eventprofs |
11:20 am |
CEI_Interactive: |
Still learning how to best use SM. Have used for over a year to keep in touch w/people, learning now how to reach new people. #eventprofs |
11:20 am |
ready2spark: |
@MichaelMcCurry ...in fact, ur one of the highest users of my brand! Thanks :) #eventprofs |
11:20 am |
MichaelMcCurry: |
@ready2spark Awesome Lara, thanks for sharing! I will look at the tool #eventprofs |
11:21 am |
tonyveroeven: |
Lurking in #eventprofs. using @tweetchat Come Join us. #eventprofs |
11:21 am |
Price_Points: |
@spkrinteractive I don't use to intro...too much white noise. But it is a good way to maintain if they follow you. #eventprofs |
11:21 am |
jblong: |
My fave tastemaker.RT @ChadKaydo: NYT on the state of fund-raising events, including a quote from me: http://tinyurl.com/yecxt3p #eventprofs |
11:21 am |
MichaelMcCurry: |
@ready2spark I am ... wow... I did not know that. #eventprofs |
11:22 am |
ready2spark: |
@Price_Points Have u ever considered looking up communities and becoming a part of the community - i.e. other than #eventprofs #eventprofs |
11:22 am |
ready2spark: |
@CEI_Interactive There are some gr8 search functions to help you identify possible leads. Also great 2 b/c a part of a community #eventprofs |
11:23 am |
JaredGolberg: |
SM opened the door for MANY new outlets outside the corporate gala realm - Twitter Booths, Speaking sessions & Network Events. #eventprofs |
11:23 am |
mrshasten: |
RT@Price_Points @spkrinteractive I dont use to intro-too much white noise. But it's a good way to maintain if they follow you. #eventprofs |
11:23 am |
GOAMPI: |
100 days until #MD10! REGISTER TODAY! http://bit.ly/30vmbv #MPI #eventprofs #PCMA (via @MPIevents) |
11:24 am |
Price_Points: |
@ready2spark with many options I have to pick wisely, I join clients comm, some like this one is a good fit, only so much time #eventprofs |
11:24 am |
ready2spark: |
@MichaelMcCurry (brand name, that is)...based on social mention. So, yes, thanks :) #eventprofs |
11:24 am |
ready2spark: |
@DMI_Hotels By venues do you mean sites - i.e. FB, LinkedIn, Twitter? #eventprofs |
11:25 am |
MichaelMcCurry: |
@ready2spark OK I guess I really need to check out this "social mention" tool #eventprofs |
11:25 am |
ready2spark: |
@spkrinteractive Care to share your SM chat list with @Price_Points? #eventprofs |
11:25 am |
PYMConnect: |
Meeting professionals: Connect with your peers by joining our social network @PYMConnecthttp://www.pymconnect.com #eventprofs |
11:26 am |
tonyveroeven: |
I am the com mgr engage365.org. Finding all my content/thought leaders through social media! I gravitate toward doers. #eventprofs |
11:26 am |
ready2spark: |
@MichaelMcCurry Great functions including identifying sentiment (i.e. positive vs negative vs neutral mentions) #eventprofs |
11:27 am |
mrshasten: |
@ready2spark @Price_Points we engage n communities we want leads from/find where they are...it's tougher but more beneficial #eventprofs |
11:27 am |
ready2spark: |
@DMI_Hotels 1st steps should be to identify ur objectives and ur target audience. This helps u choose the right tools/sites. #eventprofs |
11:27 am |
tonyveroeven: |
I don't think sm is going to give one a direct ROI, or most will make direct money. but s/b part of one's mktg plan. #eventprofs |
11:28 am |
spkrinteractive: |
@ready2spark Do u mean the Twitter Chat Sched? @Price_Points it is http://bit.ly/oXBBu #eventprofs |
11:28 am |
ready2spark: |
@DMI_Hotels Would be happy to chat offline with u about this. Each site has its own benefits, audience expectations & rules. #eventprofs |
11:29 am |
spkrinteractive: |
@ready2spark How do you use Social Mention over time? They seem to only do snapshots. #eventprofs |
11:29 am |
iBradWilson: |
I'm going to go on to TweetChat, so get ready for a bunch of posts that don't make alot of sense. #eventprofs |
11:29 am |
ready2spark: |
@tonyveroeven Dell, Comcast and many other small & large corps may disagree. Gr8 ways to measure ROI w/ SM depending on objs. #eventprofs |
11:30 am |
ISES_DC: |
Join the #eventprofs chat right now! @ready2spark moderating until 1 pm EST |
11:31 am |
iBradWilson: |
#eventprofs #Enter hashtag to follow |
11:31 am |
ready2spark: |
@spkrinteractive Use analytics 4 detail and SocMtn 4 topline sentiment, key users, passion ratings...2 c how dial has moved #eventprofs |
11:32 am |
JaredGolberg: |
Another great way to reach out is through sponsorship of events that do 'Social Good' through SM. Fantastic connections. #eventprofs |
11:32 am |
spkrinteractive: |
What you use for analytics? HootSuite? #eventprofs |
11:32 am |
tonyveroeven: |
@ready2spark I could be wrong, and often am. :) I'd love if I were. #eventprofs |
11:32 am |
Mizcity: |
Had to jump on a client call so missed the 1st topic of discussion. Are we onto topic 2 yet? #eventprofs |
11:32 am |
mrshasten: |
@ready2spark: @tonyveroeven GE is another corp that proves direct ROI from SM #eventprofs |
11:33 am |
ready2spark: |
Great convo going on SM (doesn't it always go there?). 2nd topic: HOW DO U CONVERT CUSTOMERS INTO EVANGELISTS? #eventprofs |
11:33 am |
elhoust: |
@tonyveroeven I agree. Its part of larger marketing plan, mapping back 2 overall goals. SocMe helps us identify new audiences. #eventprofs |
11:33 am |
iBradWilson: |
It's been awhile since I've gone to an #eventprofs chat. I'm having trouble getting into the room using Tweetchat.com. Advice? |
11:34 am |
ready2spark: |
@spkrinteractive Depends what I'm measuring. Blog - Google Analytics & Feedburner. Twitter - Hootsuite. FB - use FB. #eventprofs |
11:34 am |
tonyveroeven: |
@iBradWilson try a hootsuite column or tweetdeck column #eventprofs #eventprofs |
11:35 am |
Mizcity: |
You turn customers into evangelists by giving them individualized attention. Treat them like a friend, not a number. #eventprofs |
11:35 am |
MichaelMcCurry: |
@ready2spark By providing them with exceptional customer service, little things going above and beyond. #eventprofs |
11:35 am |
ready2spark: |
@iBradWilson You can try Tweetgrid.com as well. Not as nice looking...but should work for you :) #eventprofs |
11:35 am |
spkrinteractive: |
@iBradWilson try http://tweetchat.com/room/eventprofs should let you in directly. #eventprofs |
11:36 am |
DMI_Hotels: |
#eventprofs good article from Microsoft on word of mouth marketing: http://tinyurl.com/yfbqlxa |
11:36 am |
tonyveroeven: |
@mrshasten @ready2spark SM GE/Dell ROI: Got a link to a case study? Thanks! @elhoust#eventprofs |
11:36 am |
spkrinteractive: |
@Mizcity Agreed. Also connect in various ways so ppl see you more as a person than an avatar. #eventprofs |
11:36 am |
iBradWilson: |
Why lookie here, I'm in! #eventprofs |
11:37 am |
JaredGolberg: |
@Mizcity Agreed. Turn them into evangelist by welcoming them into your community personally and building a friendship. #eventprofs |
11:37 am |
MichaelMcCurry: |
Also a great approach is to get them involved on a customer advisory board... we do that at Experient #eventprofs |
11:37 am |
ready2spark: |
@tonyveroeven Hey Tony, here u go http://bit.ly/DuUTk #eventprofs |
11:37 am |
dawngartin: |
Pretty cool tool from Edelman 2 find out how influential you are on Twitter http://bit.ly/28hEx#eventprofs via @ChecklistQueen |
11:38 am |
ZeristaSoftware: |
listening and probing for customers ideas, then turning those ideas into features (in a reasonable time) #eventprofs |
11:38 am |
ready2spark: |
I did a presentation in Trinidad on this very subject. I'm going to dig it out and share with the group... #eventprofs |
11:38 am |
tonyveroeven: |
Customers are not always your evangelists. @sernovitz Says enlist "talkers" Blog article:http://ow.ly/BG3V #eventprofs |
11:39 am |
ready2spark: |
@tonyveroeven Agreed. And, many ppl confuse a loyal customer with an evangelist. #eventprofs |
11:39 am |
JaredGolberg: |
@spkrinteractive @Mizcity There difinitely has to be a 'Face to Face' connection. Leverage through SM and make that meeting! #eventprofs |
11:40 am |
MichaelMcCurry: |
@DMI_Hotels well we invite them to be on the board and then we pay their expenses to attend the meetings #eventprofs |
11:42 am |
MichaelMcCurry: |
@DMI_Hotels We include our CAB members in strategic planning issues for the company #eventprofs |
11:42 am |
ready2spark: |
Never stop thinking about your clients' business...even when they have. #eventprofs |
11:43 am |
iBradWilson: |
I find the better I get to knw a customer personally the more likely they will take a gd show experience with us and talk it up. #eventprofs |
11:43 am |
Mizcity: |
@JaredGolberg exactly. I would say that I've made lots of connections via SM, but they are solidified during F2F mtgs. #eventprofs |
11:43 am |
iBradWilson: |
Off topic, but... I'm chatting from a plane! #eventprofs |
11:44 am |
christine_sz: |
RT @ready2spark: Never stop thinking about your clients' business...even when they have. #eventprofs |
11:44 am |
MichaelMcCurry: |
@DMI_Hotels it is a combination of conference calls and face2face meetings. I guess about 6 times per year total .. not sure #eventprofs |
11:44 am |
Mizcity: |
RT @iBradWilson the better I get to knw a customer personally the more likely they'll take a gd experience w/ us and talk it up #eventprofs |
11:45 am |
Mizcity: |
@iBradWilson Thats awesome! #eventprofs |
11:45 am |
MichaelMcCurry: |
RT @ready2spark: Never stop thinking about your clients business...even when they have. -- good one Lara! #eventprofs |
11:46 am |
tonyveroeven: |
sme ppl met or connected w SM: @maddiegrant @lindydreyer @affordablemtgs (jenny) @jessicalevin#eventprofs. Hoping4 f2f w evry1 #eventprofs |
11:47 am |
ready2spark: |
@iBradWilson Totally agree! Get them out of the boardroom. #eventprofs |
11:47 am |
JaredGolberg: |
Become a recognizable team member to them! RT @ready2spark Never stop thinking about your clients business, even when they have #eventprofs |
11:48 am |
JaredGolberg: |
Another great way to build new client relationships once working with them is to invite out to networking events with you. #eventprofs |
11:48 am |
mrshasten: |
Dell sm ROI case study #eventprofs http://bit.ly/DuUTk |
11:49 am |
markkley: |
RT @corebizdev: Trust is without out a doubt the most undervalued component of business today.http://bit.ly/4yD4dV #eventprofs |
11:49 am |
tonyveroeven: |
@iBradWilson is Chatting online from a chair in the sky! :) See Louis CK video: http://ow.ly/BGdH#eventprofs |
11:49 am |
iBradWilson: |
Sat down with a client once and shared baby pics. Nxt day I got a CCd email from her to her staff telling them to hire us more! #eventprofs |
11:50 am |
mrshasten: |
show outside-the-box value too RT @ready2spark Never stop thinking about your clients business, even when they have #eventprofs |
11:51 am |
ready2spark: |
Never underestimate the value of saying thank you. And, do it in a way that reinforces what makes ur company unique. #eventprofs |
11:51 am |
JaredGolberg: |
@iBradWilson personalized relationship growth! Awesome. Transparency is great... #eventprofs |
11:51 am |
MichaelMcCurry: |
RT @JaredGolberg Another gr8 way 2 build new client relationships once wrkn w/ them is invite out 2 networking events w/ U. #eventprofs |
11:52 am |
ready2spark: |
@iBradWilson They must have been cute (the babies, I mean) ;) #eventprofs |
11:52 am |
iBradWilson: |
@tonyveroeven Seriously. I still can't believe all the stuff you can do up here... ahem... #eventprofs |
11:53 am |
Mizcity: |
You'll sell more if you sell less. Don't force the pitch, let it happen naturally. #eventprofs |
11:53 am |
mrshasten: |
@iBradWilson Agreed, making a personal connection always helps! #eventprofs |
11:53 am |
Price_Points: |
@JaredGolberg any insights into when you're not in the same state? Rarely do I have local clients. Most work is by email/phone #eventprofs |
11:53 am |
ready2spark: |
Provide testimonials (without being asked). #eventprofs |
11:53 am |
markkley: |
Building a great relationship with a new client is founded in a lack of BS and a focus on honest and authentic communication. #eventprofs |
11:53 am |
iBradWilson: |
@ready2spark c'mon, it's me, what do you expect, ugly babies? #eventprofs |
11:53 am |
DMI_Hotels: |
@iBradWilson Nice! Once business and client can see each other as real and acutal people, progress happens! #eventprofs |
11:54 am |
markkley: |
RT @Mizcity: You'll sell more if you sell less. Don't force the pitch, let it happen naturally. #eventprofs- excellent point. |
11:54 am |
Price_Points: |
@JaredGolberg though i make sure when I'm onsite, it's very friendly, very personable and about them and their event #eventprofs |
11:54 am |
tonyveroeven: |
@iBradWilson goes to prove that "it's" all about relationships. SM facilitates personal connections u might nt hve had otherwise #eventprofs |
11:54 am |
lisalarter: |
RT @ready2spark: Provide testimonials (without being asked). #eventprofs |
11:54 am |
tonyveroeven: |
RT @markkley: RT @Mizcity: Youll sell more if you sell less. Dont force the pitch, let it happen naturally. #eventprofs #eventprofs |
11:55 am |
JaredGolberg: |
Personalized video chats (even a video message in Facebook inbox) are great ways to do Face to Face connection. #eventprofs |
11:55 am |
ZeristaSoftware: |
RT @ready2spark: Provide testimonials (without being asked). #eventprofs |
11:56 am |
CEI_Interactive: |
Always remember your client is the face of the program. Keep them involved, get their input and always ask for their feedback. #eventprofs |
11:56 am |
Price_Points: |
RT @JaredGolberg: Personalized video chats (even video message in Facebook inbox) are great ways to do Face to Face connection. #eventprofs |
11:56 am |
DetailsDivas: |
RT @LisaLarter: RT @ready2spark: Provide testimonials (without being asked). #eventprofs>>Nothing better than getting an unsolicited test! |
11:56 am |
JaredGolberg: |
@Price_Points or, do research on great events in clients area and let them know. Knowledge is power. Show your worth to them! #eventprofs |
11:58 am |
DMI_Hotels: |
Don't worry about short term results. Invest in relationship to obtain long-term, future benefits.http://tinyurl.com/c98rcm #eventprofs |
11:58 am |
ready2spark: |
RT @CEI_Interactive: Always remember ur client is the face of the program. Keep them involved, get input and ask 4 feedback. #eventprofs |
11:59 am |
ready2spark: |
It's that time again! The chat is officially closed, but pls feel free 2 continue the dialogue. Thx 2 all 4 gr8 input! #eventprofs |
11:59 am |
JaredGolberg: |
RT @DMI_Hotels Don't worry about short term results. Invest in relationship to obtain long-term bnfits.http://tinyurl.com/c98rcm #eventprofs |
12:00 pm |
ready2spark: |
You guys and gals are rock stars! #eventprofs |
12:00 pm |
MichaelMcCurry: |
@ready2spark Thanks Lara for moderating!! great job #eventprofs |
12:00 pm |
iBradWilson: |
Bye everybody. I love getting to know you all. You've got some killer ideas. I learn something each time. #eventprofs |
12:01 pm |
ready2spark: |
@iBradWilson Have a safe flight! #eventprofs |
12:01 pm |
JaredGolberg: |
Great chat today! Thanks @ready2spark and fellow industry professionals! Let's keep it going! #eventprofs |
12:01 pm |
DMI_Hotels: |
Thanks everyone! Lots to review from the chat. Have a great day! #eventprofs |
12:02 pm |
Mizcity: |
Thanks everyone for a brilliant chat and to @ready2spark for moderating! As always, the hour flies with such great convo. #eventprofs |
12:02 pm |
tonyveroeven: |
Always great conversation at #eventprofs. Have a good day all. Thanks @ready2spark! #eventprofs |
12:05 pm |
JaredGolberg: |
Great connecting with @iBradWilson @Mizcity @ready2spark @SpkrInteractive @Price_Points & others in the #eventprofs forum today! #Community |
12:11 pm |
judithcane: |
RT @LisaLarter: RT @ready2spark: Provide testimonials (without being asked). #eventprofshttp://myloc.me/1t8U9 |
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