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Archive - October 15, 2009

Page history last edited by Jeff Hurt 14 years, 6 months ago
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#eventprofs

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Transcript from October 15, 2009

 
October 15, 2009
11:00 am Jeffhurt: #Eventprofs Chat starting now. Pls introduce yourself, city, company & name if not in Twitter handle. #eventprofs
11:02 am MPIWC: Web video for promoting and extending the reach of meetings http://ow.ly/uATR #socialmedia #eventprofs #MPIWC #MPI
11:02 am tojulius: Julius Solaris - London - editor Event Manager Blog #eventprofs
11:02 am Mizcity: Hi all, Im joining an #eventprofs chat. Please feel free to listen in or filter out but please don't unfollow! :D #eventprofs
11:02 am clintonbon: Hi ya'll Clinton from the Social Collective, geared up for this discussion! #eventprofs
11:02 am JessicaLevin: Hello all. Jessica from Edison, NJ. Assn planner/social media advocate. #eventprofs
11:03 am JessicaLevin: Hi all, I'm joining an #eventprofs chat. Please feel free to listen in or filter out but please don't unfollow! :D #eventprofs - #eventprofs
11:03 am spkrinteractive: Robert Swanwick from Speaker Interactive. Rocking out to Pandora radio while Twitter Chatting. :) #eventprofs
11:03 am brianjeremy: Brian - Los Angeles/San Francisco, Juxt Interactive (GPJ) #eventprofs
11:03 am Mizcity: I'm Christina, a freelance event planner from NYC and blogger at www.eventuosity.com :) (sorry it just launched yesterday) #eventprofs
11:04 am ts2show: Joining chat...Shauna Peters from TS2 Show in gloomy Alexandria, VA #eventprofs
11:04 am FERevents: Hi everyone! I'm Jennifer from FER Events, DC. All ready & looking forward to a great #eventprofs chat! #eventprofs
11:04 am Jeffhurt: Good to see everyone! Q1 How do you use social media to drive event registration? #eventprofs
11:04 am eventvue: Rob founder of @eventvue here. already forgot to use the #eventprofs hashtag once. this shoul be fun :)
11:04 am clintonbon: @spkrinteractive nice Robert! but EVERYONE knows Last.fm kills Pandora ;) just kidding, how r u? #eventprofs
11:06 am Mizcity: @eventvue Rob, if you converse through TweetChat, it auto adds the # for you :) #eventprofs
11:06 am Jeffhurt: @FERevents Welcome Jennifer. Do you use social media to drive your event reg? If yes, tell us about it. #eventprofs
11:06 am jwilker: #eventprofs cool. John Wilker Denver 360|Conferences, corp
11:06 am tojulius: @Jeffhurt I use them to find potential attendees and it works quite well, actually it's the only tool I use #eventprofs
11:06 am spkrinteractive: @clintonbon Doing well. Sorry not going to be able to make MTO summit with you next week. Hope you have fun. Tweet a lot. :) #eventprofs
11:07 am ts2show: We are just starting out with social media for our event reg through special discounts and offers #eventprofs
11:07 am LeeAnne_Orange: I'm Lee Anne from equally gloomy McLean, VA #eventprofs
11:07 am robjohnson: @Mizcity brilliant. that will save me lots of embarrassment for sure. #eventprofs
11:07 am spkrinteractive: @eventvue Rob, use http://tweetchat.com/room/eventprofs link. #eventprofs
11:07 am Jeffhurt: @jwilker Welcome John, Mr. Disruptive Conference organizer. :) Tell us how you use social media to drive event reg #eventprofs
11:07 am rosebrand: Rose Brand here repping the east and west coast! We love how social media helps us interact with you guys on a real time basis! #eventprofs
11:08 am clintonbon: @jeffhurt Content n' Community delivered via smart SM practices, ur attendees promote alongside you, for you, with you #eventprofs
11:08 am tojulius: Each event has it's medium/network pick the right one don't stretch the message - focus #eventprofs
11:08 am LeeAnne_Orange: I'm going into a chat - feel free to filter me for a while. #eventprofs
11:08 am Jeffhurt: @ts2show Shauna Do you use social media to help drive event reg? tell us about it or ask the pros any questions. #eventprofs
11:09 am camerontoth: RT @spkrinteractive: @DolceResorts sending from multiple accounts, dont use hashtags - That is considered spamming the hashtag. #eventprofs
11:09 am Jeffhurt: @clintonbon Gr8 way to succintly say it: Content n' Community delivered via smart SM practices, ur attendees promote w/ U #eventprofs
11:10 am ts2show: We are hoping to in our upcoming show cycle by offering unique deals through SM. Thoughts/suggestions? #eventprofs
11:10 am JessicaLevin: @Jeffhurt SM is a way to build excitement, promote speakers & let others know who willl be there. This can help w/ attendance. #eventprofs
11:10 am iandavmcg: Greetings all! Ian from GPJ is joining the #eventprofs chat #eventprofs
11:10 am Jeffhurt: @tojulius You use social media to find attendees? Tell us more about that Julius. #eventprofs
11:11 am Jeffhurt: @iandavmcg Welcome Ian. Tell us about how you suggest ppl use social media to drive event reg. #eventprofs
11:11 am JessicaLevin: RT @Jeffhurt:@clintonbon Gr8 way to say it: Content n Community delivered via smart SM practices, ur attendees promote w/ U #eventprofs
11:11 am tojulius: @Jeffhurt I usually 2 or 3 and integrate them - that is no easy task as integration requires attention to details #eventprofs
11:11 am iandavmcg: The most powerful way to use #socialmedia to drive #event registration is to leverage search to identify target audiences. #eventprofs
11:11 am Jeffhurt: @brianjeremy Got any tips for people to use social media to drive event registration? #eventprofs
11:12 am iandavmcg: Search can be used to identify attendees, speakers, exhibitors, etc. for events. #eventprofs
11:12 am camerontoth: I use Twitter, Facebook and LinkedIn to advertise events. Usually strengthening the message and delivering targeted info. #eventprofs
11:12 am tojulius: @Jeffhurt I also make sure there are no dead ends. ALl the tools I use have to drive readers to one end - the RSVP page #eventprofs
11:12 am Jeffhurt: @JessicaLevin Give some specifics. Do you just start promoting the dates on specific social media sites? #eventprofs
11:12 am clintonbon: @ts2show totally, I just followed u Shauna, would love chance 2 chat beyond 140 limits ;) #eventprofs
11:12 am MVL702: RT @JaredGolberg #Bizbash Expo NY 10/21 Visit the Twitter Lounge- follow content on screens! let's hope this becomes standard #eventprofs
11:12 am eventvue: we watched a customer of ours (@gluecon) have big success using twitter to promote his event... #eventprofs
11:13 am Jeffhurt: @iandavmcg Tell us more about using search. #eventprofs
11:13 am eventvue: our customer @gluecon found by survey 25% of attendees learned about and decided to attend because of Twitter. #eventprofs
11:13 am brianjeremy: We've had great success using SM as a pre-engagement strategy to drive event registration #eventprofs
11:13 am Jeffhurt: @rosebrand Have you used social media to interact in realtime with potential attendees? #eventprofs
11:13 am Mizcity: My suggestion is to pre write a number of tweets for the team to use, making sure to include characters for RT'ing! #eventprofs
11:13 am camerontoth: @tojulius - Yes. Organizations ask me to recruit but if their is nothing to drive them to I am hesitant to post. #eventprofs
11:13 am spkrinteractive: Badges for blog, web page that identify you as registered and get you $x off every time someone registers through them. #eventprofs
11:14 am JessicaLevin: @Jeffhurt Start with dates and the URL if there is one. Drive traffic to the main event site that has the details about it. #eventprofs
11:14 am ts2show: @clintonbon sounds good to me. contact info is on www.ts2show.com. #eventprofs
11:14 am clintonbon: @camerontoth how? and you use the term advertise, are their opportunities for the crowd to participate/suggest/co-promote? #eventprofs
11:14 am Jeffhurt: @brianjeremy Tell us more about that. What does your strategy include? #eventprofs
11:14 am JessicaLevin: @Mizcity and you can use Hootsuite to pre-planning the posting of the tweets. #eventprofs
11:15 am tojulius: @camerontoth for sure it's a waste of energy - choosing the RSVP platform is as important as where you'll promote #eventprofs
11:15 am iandavmcg: Search example: use icerocket twitter search to find folks who tweet about certain subjects #eventprofs
11:15 am JessicaLevin: @tojulius I agree. Get them to the reg page as soon as possible. #eventprofs
11:15 am LeeAnne_Orange: I have seen several events use discounts via twitter - is that becoming standard as well? #eventprofs
11:15 am EllenCMP: sorry I'm late #eventprofs
11:15 am Jeffhurt: @eventvue Wow 25% increase of attendance by using Twitter. What did Glue tweet? #eventprofs
11:15 am camerontoth: @clintonbon - Well that is the great part of Social Media - My "advertisement" becomes a viral communication once people comment #eventprofs
11:15 am iandavmcg: Twellow is an excellent tool to search tweeple's bios #eventprofs
11:16 am FERevents: @Jeffhurt Only recently started using SM like @camerontoth Twitter, Facebook and LinkedIn to advertise & deliver targeted info. #eventprofs
11:16 am eventvue: @Jeffhurt @brianjeremy and how do you measure success of pre-show engagement? #eventprofs
11:16 am camerontoth: YES!!! RT @JessicaLevin: @Mizcity and you can use Hootsuite to pre-planning the posting of the tweets. #eventprofs
11:16 am JessicaLevin: It's also helpful to teach attendees about SM so they aren't afraid to use it to enagage. It's a chicken and egg scenario. #eventprofs
11:16 am FERevents: @LeeAnne_Orange I've seen that too - I wonder how they accomplish that with their vendors? #eventprofs
11:16 am Jeffhurt: Wow, a wealth of info coming from pros about using social media in events. The archives will be gold! #eventprofs
11:17 am tojulius: @JessicaLevin I just noted how I still overlook some dead ends that happens a lot for Linkedin - bad platform design doesnt help #eventprofs
11:17 am camerontoth: @iandavmcg - "icerocket" I will have to check it out! #eventprofs
11:17 am eventvue: @Jeffhurt he actually tweets from @defrag. it's him personally - his thoughts about industry, fun personal stuff, & discounts #eventprofs
11:17 am brianjeremy: Our strategies vary by client and by virtual vs physical event space - we focus on awareness and pre-engagement #eventprofs
11:17 am Mariloren722: RT @LeeAnne_Orange: I have seen several events use discounts via twitter - is that becoming standard as well? #eventprofs
11:18 am Jeffhurt: @iandavmcg Once you find specific people with keywords, what do you do then? Send them specific tweets? About what? #eventprofs
11:18 am iandavmcg: Keep in mind, its not about the event, its about the community. Be active. Add value. #eventprofs
11:18 am clintonbon: @jessicalevin GREAT point, perhaps a webinar prior 2 event to drum up excitement n' demo how new SM will be infused. #eventprofs
11:18 am tojulius: @eventvue I guess amount of user generated content and referrals #eventprofs
11:18 am JaredGolberg: Sorry for the late entry! Jared here from @5ElementEvents - Toronto! #eventprofs
11:18 am jwilker: Weve found that using twitter for more than just "Here's a code" all the time, works well and engages folks, helps fence sitters #eventprofs
11:18 am JessicaLevin: @tojulius I am keeping fingers crossed that FB improves their event platform or partners with someone strong in the event space. #eventprofs
11:19 am eventvue: @LeeAnne_Orange i've seen @defrag do this best. some have said he does it too often, but the discounts are part of his voice #eventprofs
11:19 am Jeffhurt: @eventvue So he tweets more than just discounts about event. He engages his audience with personal stuff too. #eventprofs
11:19 am clintonbon: @camerontoth totally, just wondering what's next beyond commenting, new level of participation to proliferation #eventprofs
11:19 am camerontoth: @tojulius - I find LinkedIn is good for just a few things. LinkedIn seems more about self promotion than Twitter #eventprofs
11:19 am tojulius: @clintonbon good idea as well as nsmall networking event to build momentum - offline helps offline it's not all SM #eventprofs
11:19 am JessicaLevin: @clintonbon exactly. We will need to teach attendees to use SM for awhile more. #eventprofs
11:19 am Jeffhurt: @jwilker Using Twitter for more than the code...what do you tweet about? How do you engage them? #eventprofs
11:19 am clintonbon: @jessicalevin funny, I'm keeping my fingers crossed that they do NOT! ;) #eventprofs
11:20 am tojulius: @JessicaLevin they did few tweaks, I love the viral nature of Facebook, every event page should have Facebook Connect #eventprofs
11:20 am iandavmcg: @Jeffhurt Once audiences are identified, use one-to-one marketing to engage them. DMs, email, etc. #eventprofs
11:20 am dc2fla: RT @clintonbon @jeffhurt Content n' Community delivered via smart SM practices, ur attendees promote w/ U #eventprofs
11:20 am Jeffhurt: @JaredGolberg Welcome Jared. We're talking about using social media to drive event registration. #eventprofs
11:20 am tojulius: @camerontoth well I guess it's the use tyou make of the tool, you get self promoters here as well #eventprofs
11:20 am rosebrand: @Jeffhurt we are mainly a vendor but try to engage beyond our product base We provide information about the market as a whole to #eventprofs
11:20 am FERevents: @camerontoth @tojulius that's been my experience w/LinkedIn too! I don't think it's as powerful as Twitter. #eventprofs
11:21 am JessicaLevin: @tojulius I agree. They would be perfect if they can strengthen the platform. #eventprofs
11:21 am jwilker: @Jeffhurt asking questions, what would they like to see, what can we do to improve, what makes them attend. Get convo started #eventprofs
11:21 am defrag: it appears folks from #eventprofs may be tuning into defrag. not your average conference twitter channel.
11:21 am Jeffhurt: @iandavmcg Great ideas Ian. Do you use content in social media strategies to drive reg? #eventprofs
11:21 am camerontoth: @clintonbon - Creating a community of SMers is important. There are still just a small % of people driving content! #eventprofs
11:21 am tojulius: @iandavmcg agreed great point - also Linkedin/Xing search are great tools actually better than twitter imho #eventprofs
11:21 am JaredGolberg: Thanks for the welcomes @Jeffhurt... And for updating me on the topic. #eventprofs
11:22 am EllenCMP: I have had better results with my events listed on linkedin than facebook. what am I doing wrong? #eventprofs
11:22 am tojulius: @FERevents don't underestimate the Linkedin Search power though #eventprofs
11:22 am eventvue: @Jeffhurt yes - and i agree with @jwilker. they key is to being in the center of your attendees community. #eventprofs
11:22 am LeeAnne_Orange: Our event also has a twitter, FB and LinkedIn profile - but they are *manned* randomly bcuz it is still 1 year away. Good idea? #eventprofs
11:22 am JessicaLevin: @tojulius @iandavmcg I kow most of my attendees are on LinkedIn. VERY few are on Twitter. #eventprofs
11:22 am tojulius: @EllenCMP maybe your audience is on Linkedin not on FB - in those instances just focus on the one that works #eventprofs
11:23 am Jeffhurt: I think people attending an event that are in my social network help drive event reg. I want to see them F2f #eventprofs
11:23 am clintonbon: @EllenCMP maybe nothing, are your events successful, could be your attendees preference more than your efforts #eventprofs
11:23 am brianjeremy: @eventvue @Jeffhurt we measure SM success using metrics to audit registration funnels #eventprofs
11:23 am iandavmcg: There are so many ways to use linkedin for events. On the surface, the culture appears narcissistic, but its much more. #eventprofs
11:23 am JaredGolberg: Eventbrite has been a great tool as well. I agree that sending links via twitter needs to be more engaging. #eventprofs
11:23 am tojulius: @LeeAnne_Orange I would suggest you focus on one or use them differently #eventprofs
11:23 am FERevents: @tojulius I have to admit I haven't used it yet - will have to give it a shot for my upcoming event in Nov. #eventprofs
11:23 am JessicaLevin: @EllenCMP - it doesn't mean that you re doing ANYTHING wrong. You just know where your audience is. #eventprofs
11:23 am Jeffhurt: What do yall think? How soon should one start using social media to market an event? @Leeanne_Orange wants to know. #eventprofs
11:23 am iandavmcg: Linkedin advanced search is VERY powerful #eventprofs
11:23 am eventvue: @defrag maybe you'd like to tell us why it's "not the avg conference channel" and how that's helped? #eventprofs
11:23 am camerontoth: @tojulius - Yes but I am a member of 49 groups on LinkedIn and most of the posts are selling something as opposed to giving info #eventprofs
11:23 am tojulius: @JessicaLevin actually niche networks work very well here in Europe, Ning ASW, Decayenne #eventprofs
11:24 am rosebrand: @Jeffhurt But when we do have events like our seminar @ldi in Nov we give daily tidbits when people respond we acknoledge them #eventprofs
11:24 am EllenCMP: Lots of aps being mentioned. R they free? Is there a listing somewhere? #eventprofs
11:24 am tojulius: @Jeffhurt listen, engage, measure - where are they? it's the first question #eventprofs
11:24 am tojulius: @camerontoth you have to cherry pick #eventprofs
11:24 am rosebrand: we still focus on traditional marketing techniques while supplimenting with SM #eventprofs
11:25 am LeeAnne_Orange: @tojulius - they each have a different flavor, but it concerns me that they are inactive for long stretches of time. #eventprofs
11:25 am iandavmcg: Fish where the fish are. Like traditional marketing channels, engage in social media platforms where your audiences congregate. #eventprofs
11:25 am ts2show: @Leeanne_Orange since our events are annual, we're trying to balance providing helpful content with show info #eventprofs
11:25 am JessicaLevin: @JeffHurt - Start promoting during your normal promotion schedule. Every market is different. #eventprofs
11:25 am EllenCMP: @camerontoth I agree - have stopped putting my "ad" out this week. Need a new approach #eventprofs
11:25 am Jeffhurt: Did you see that? RT @brianjeremy @eventvue using metrics to audit registration funnels. Tell us more Brian & Rob how U do that #eventprofs
11:25 am FERevents: @Jeffhurt @Leeanne_Orange - the sooner the better to start using SM to market an event. #eventprofs
11:25 am clintonbon: @Leeanne_Orange honestly, it should not stop. the goal should b true community around event tough 2 get there, takes hard work #eventprofs
11:25 am tojulius: @EllenCMP tools for measuring http://ow.ly/uBhN #eventprofs
11:25 am psalinger: @JeffHurt @Leanne_Orange - one should start using social media from the planning stages through post event, a continuous cycle #eventprofs
11:26 am JaredGolberg: There are many portals to use! Creating a host page linking to different portals is ugreat! Each portal have differing content! #eventprofs
11:26 am JessicaLevin: @tojulius Some niches are very strong - I think it depends on the people behind it. They need nurturing. #eventprofs
11:26 am Jeffhurt: @ts2show I think posting content in social media space can drive event reg too. #eventprofs
11:26 am LeeAnne_Orange: @ts2show - our show is every 2 years - so it is a bit more challenging. #eventprofs
11:26 am tojulius: @LeeAnne_Orange not necessarily - it's increasingly perceived as normal - such as Xmas shopping #eventprofs
11:27 am iandavmcg: We should change our thinking from how we can use social media for events, to how our events fit into the social community. #eventprofs
11:27 am Jeffhurt: @psalinger Welcome Paul When did U slip in here? Great comment: use social media from planning stages as continuous cycle #eventprofs
11:27 am LeeAnne_Orange: @clintonbon - trying but coming up with relevant content is hard for a 2 year cycle. that has been my struggle. #eventprofs
11:27 am tojulius: @JessicaLevin 100% agreed - I have been recently surprised by small - ath the end of the day Linkedin groups are niches #eventprofs
11:27 am JaredGolberg: @psalinger completely agree that SM needs to be in planning stages through execution! It engrains and creates standards! #eventprofs
11:27 am LeeAnne_Orange: @tojulius - maybe I should think of it that way, shopping is easy...:) #eventprofs
11:27 am defrag: @eventvue #eventprofs 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "marketing mgrs"
11:27 am Jeffhurt: What about using a conference social community to help drive event registration? Any others done that? Wink, wink #eventprofs
11:28 am camerontoth: @EllenCMP LinkedIn enables U great communication with your existing network+, while Twitter can provide learning and networking #eventprofs
11:28 am ts2show: @LeeAnne_Orange we're trying to use the downtime to facilitate conversation & become expert on topic by providing content #eventprofs
11:28 am clintonbon: @EllenCMP we have a brand new App. launching Mon. would luv 2 share more with u, hits home on this discussion #eventprofs
11:28 am JessicaLevin: @psalinger a lot of people ask when the SM stops - post event. The goal should be that it never stops and relationships grow. #eventprofs
11:28 am tojulius: @JaredGolberg @psalinger would you do your marketing during the event? SM is marketing communications tool #eventprofs
11:28 am Jeffhurt: @iandavmcg You're speaking my language there. Look at how events fit N2 social community. Use channels to communicate & engage #eventprofs
11:29 am spkrinteractive: Facebook, Linkedin are still just one/two more locations. Think how to get it on everyone's blog. That is social media. #eventprofs
11:29 am clintonbon: @LeeAnne_Orange I understand that but you can more of an aggregator than originator and still serve your peeps very well #eventprofs
11:29 am Jeffhurt: RT defrag @eventvue #eventprofs 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs
11:29 am eventvue: we're testing a product to show people who they know attending an event http://bit.ly/VDugm live: http://bit.ly/1kgLUa #eventprofs
11:29 am iandavmcg: Events are a single point in time. Relationships and community engagement are longer term. #eventprofs
11:29 am tojulius: @Jeffhurt depending on the event - different degrees of community @eventvue is a reat example of a 'light' community #eventprofs
11:29 am JaredGolberg: What about mini SM lounges at conferences teaching attendees how to harness SM.. Building the foundation for future... #eventprofs
11:30 am LeeAnne_Orange: @ts2show you are in about the same place as I am. went thru @300 company sites and a handful had blogs, even less tweet #eventprofs
11:30 am JessicaLevin: Rt @spkrinteractive FB, Linkedin are still just more locations. Think how to get it on everyone's blog. That is social media. #eventprofs
11:30 am iandavmcg: RT @JessicaLevin: a lot of people ask when the SM stops - post event. The goal should be that it never stops... #eventprofs
11:30 am tojulius: @JaredGolberg yeah we are doing SM clinics to train attendees #eventprofs
11:30 am Jeffhurt: Here's a simple tip: Create an event badge, "I'm attending Xevent, R U" and give it to attendees to post on FB, Blogs, etc. #eventprofs
11:30 am clintonbon: @JaredGoldberg Love it! if it's in budget I think it's a win man. Next Gen eats and breathes this stuff u r right! #eventprofs
11:30 am EllenCMP: RT @spkrinteractive: FB, Linkedin r still just 1 of 2 more locations Think how 2 get it on everyones blog Thats social media #eventprofs
11:30 am JessicaLevin: We also have to consider the goals of the event to see how SM fits in. It will be different every time. #eventprofs
11:31 am Jeffhurt: @JaredGolberg Agreed as @JessicaLevin & othrs say, it's also about teaching attendees how to use. #eventprofs
11:31 am spkrinteractive: I would like to see an app that lets me see what events ppl I respect are planning to attend. #eventprofs
11:31 am JessicaLevin: Social media does not have to be one size fits all. #eventprofs
11:31 am JaredGolberg: @tojulius @JaredGolberg @psalinger It has to be from marketing the event itself to using the tools at the event as well. #eventprofs
11:31 am camerontoth: @JessicaLevin Needs to be drivers to keep vehicles in motion. 1 great way is 2 link people into pre-existing channels like #eventprofs
11:31 am LeeAnne_Orange: love this! RT@Jeffhurt Create an event badge, "I'm attending Xevent, R U" and give it to attendees to post on FB, Blogs, etc. #eventprofs
11:31 am Jeffhurt: @iandavmcg @JessicaLevin If event is part of community experience, community never stops, always communicating engaging. #eventprofs
11:31 am spkrinteractive: @Jeffhurt YES. And give them an incentive to put badge on their site. $s off when people book through their badge #eventprofs
11:32 am iandavmcg: Blogs are huge for event audience generation - don't just post, participate in the blogosphere... #eventprofs
11:32 am FERevents: GREAT Simple tip! @Jeffhurt Create an event badge, "I'm attending Xevent, R U" & give it 2 attendees 2 post on FB, Blogs, etc. #eventprofs
11:32 am eventvue: @Jeffhurt we're also testing "socializing" the i'm attending badge see live at sameer patel's blog http://www.pretzellogic.org/ #eventprofs
11:32 am Jeffhurt: @spkrinteractive Funny you should ask that. @eventvue has a similar app where ppl can see who in social network attending event #eventprofs
11:32 am ts2show: @camerontoth would love suggestions on integration of SM use onsite too. #eventprofs
11:32 am camerontoth: RT @Jeffhurt: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs
11:32 am JaredGolberg: @clintonbon people are still scared to use SM! We need to teach them in order to move forward. Lounges have been successful 4 us #eventprofs
11:32 am camerontoth: RT @spkrinteractive: I would like to see an app that lets me see what events ppl I respect are planning to attend. #eventprofs
11:32 am clintonbon: @JessicaLevin different yes, BUT as next gen. emerges proliferation of SM is evident, whether event is hip or not, next gen is #eventprofs
11:33 am Jeffhurt: RT @JessicaLevin Social media does not have to be one size fits all. [Yes customize it for your event!] #eventprofs
11:33 am JessicaLevin: @Camerontoth I think there needs to be a few key people to seed and promote ongoing communiction - in early stages. #eventprofs
11:33 am brianjeremy: @JeffHurt @eventvue From a technical implementation level we often use GA, and supplement other tools to measure organic traffic #eventprofs
11:33 am iandavmcg: Create a cult of personality around the content regardless of SM platform. The event is a living content channel. #eventprofs
11:33 am EllenCMP: Luv it! RT @spkrinteractive: @Jeffhurt YES give an incentive to put badge on their site $s off when people book thru the badge #eventprofs
11:33 am spkrinteractive: @Jeffhurt @eventvue Is it open so that anyone can put in any event? Or just the events running on eventvue? #eventprofs
11:33 am Jeffhurt: RT @iandavmcg Create a cult of personality around the content regardless of SM platform. The event is a living content channel. #eventprofs
11:34 am psalinger: @JessicaLevin absolutely agree!! SM never stops, we should always be in relationship building mode now #eventprofs
11:34 am JaredGolberg: @tojulius Awesome! Clinics, lounges, seminars - all fantastic! The more you teach, the more structure for SM reg we can create! #eventprofs
11:34 am eventvue: @camerontoth how about seeing the people you respect attending an event? http://bit.ly/3oEyKa #eventprofs
11:34 am Mizcity: RT @Jeffhurt: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs
11:34 am iandavmcg: @camerontoth if we all used tripit we could know each other's travel schedules #eventprofs
11:34 am Jeffhurt: @iandavmcg Love it & ppl want to interact with the content & with each other! #eventprofs
11:34 am camerontoth: @ts2show - Putting computer stations around an event with the event twitter,facebook and LinkedIn account to post from is great #eventprofs
11:34 am GillianTheGreat: RT @CameronToth @spkrinteractive: I would like to see an app that lets me see what events ppl I respect are planning to attend #eventprofs
11:34 am Jeffhurt: Let's keep the social media driving event reg going and also add how to extend speakers msg in F2F #eventprofs
11:35 am psalinger: @tojulius of course, would also do SM pre- during, post event as ongoing cycle to build community/relationships #eventprofs
11:35 am JessicaLevin: RT @Jeffhurt: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs
11:35 am Jeffhurt: RT eventvue @camerontoth how about seeing the people you respect attending an event? http://bit.ly/3oEyKa #eventprofs
11:35 am Jeffhurt: A conference /event social community is great way to extend speaker content & drive event reg. #eventprofs
11:35 am psalinger: @JeffHurt hi Jeff - kind of just monitoring chat a bit. still at Oracle OpenWorld and doing other stuff as well #eventprofs
11:36 am ABCeyEvents: RT @Jeffhurt RT @iandavmcg Cr8 cult of personality around content regardless of SM platform. Event is a living content channel. #eventprofs
11:36 am iandavmcg: encourage attendees to post during speaking sessions - create 140 character soundbytes in your presentations to make it easy. #eventprofs
11:36 am camerontoth: @JessicaLevin Agreed! SM Seeders needed! Love it! #eventprofs
11:36 am iandavmcg: @psalinger you are a superhero #eventprofs
11:36 am JaredGolberg: @camerontoth @ts2show Computer stations are great! Costly sometimes, but also adding a large screen helps connect individuals 2. #eventprofs
11:36 am camerontoth: @eventvue - I love links! Thank you! #eventprofs
11:37 am eventvue: @spkrinteractive currently just events running the product. #eventprofs
11:37 am jwilker: one thing we do that works well is a big screen 62" twitter wall. Follow the conf acct, tweets show up as they come in. #eventprofs
11:37 am clintonbon: RT @Jeffhurt A conference /event social community is great way to extend speaker content & drive event reg. #eventprofs
11:37 am saraburson: RT @Jeffhurt: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs (via @Mizcity)
11:37 am Jeffhurt: We use blogtalkradio for spkr interviews B4 f2f. We also use it for attendee interviews about how to get most from conf & site #eventprofs
11:37 am EllenCMP: @Jeffhurt Attended #CMP09 w/@dmscott presenting CIC posted ebook before event Read the ebook, I had to attend the session. #eventprofs
11:37 am sjknutson: RT @JessicaLevin: Social media does not have to be one size fits all. [P.S. to all, #eventprofs TweetChat is ongoing NOW]
11:38 am JuliaMak: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs via @JessicaLevin @Jeffhurt
11:38 am spkrinteractive: @Jeffhurt Just tried out the @eventvue product. That is definitely a KILLER app. #eventprofs
11:38 am Jeffhurt: @iandavmcg Teach attendees how to use Twitter during event. Good, better, best type of tweets to engage virtual audience. #eventprofs
11:38 am clintonbon: Niche Event Communities when managed properly work VERY well, own your own community, build, measure, monetize #eventprofs
11:39 am spkrinteractive: We help ppl set-up web events so that speakers can preview content before the f2f event. #eventprofs
11:39 am camerontoth: @iandavmcg - I have used Tripit but I need to learn more about interactive functions because I was entering data manually. #eventprofs
11:39 am iandavmcg: @Jeffhurt good point - engage all your audiences to build content around your event to drive relevance and increase ROI #eventprofs
11:39 am Jeffhurt: @EllenCMP Excellent exp. Ask spkrs for content to post on blogs, social communities before event. Can help drive event reg #eventprofs
11:40 am eventvue: RT @clintonbon niche communities when managed properly work well. own, build, & measure #eventprofs
11:40 am camerontoth: @JaredGolberg - Exactly - Find some AV partners logo the stations up - create an advertising bonanza that helps the excitement #eventprofs
11:40 am tojulius: @clintonbon completely agreed niche is the new black as long as it's facebook/linkedin/twitter connected #eventprofs
11:41 am IMIMedia: RT @sjknutson: RT @JessicaLevin: Social media does not have to be one size fits all. [P.S. to all, #eventprofs TweetChat is ongoing NOW]
11:41 am Jeffhurt: @jwilker Wow that sounds cool @jwilker a big screen 62" twitter wall. Got any pics? #eventprofs
11:41 am JessicaLevin: @jeffhurt SM is a gr8 way to get to know speakers .I met kelllycmcdonald on Twitter b4 hearing her speak at #AAMAustin . #eventprofs
11:42 am Jeffhurt: @tojulius @Eventvue @clintonbon Aren't niche communities really some event's target markets? #eventprofs
11:42 am OmahaCPA: RT @JuliaMak: 1) engage everyone individually 2) no mass DMs 3) be yourself. ppl like mtg real ppl not "market #eventprofs @Jeffhurt
11:42 am TerrenceYoung: SENAT PASSES TRAVEL PROMO ACT. "Expected to create 40,000 Jobs" #eventprofs http://ow.ly/uBl1
11:42 am iandavmcg: @Jeffhurt world's biggest tweetdeck... set up columns based on event content keywords #eventprofs
11:42 am clintonbon: @tojulius yup, leverage the masses that exist, but cater to your niche by delivering killer/relevant content #eventprofs
11:42 am WY20: Hi Jeff/All, Joining very late - Sherri from What's Your Twenty. #eventprofs
11:43 am psalinger: @iandavmcg good idea on creating soundbites to tweet, but steep learning curve on that for most speakers I think. #eventprofs
11:43 am eventvue: @Jeffhurt yes - and better to have those communities thriving under the event brand than elsewhere #eventprofs
11:43 am camerontoth: RT @iandavmcg: encourage attendees to post during sessions - create 140 character soundbytes... make it easy. #eventprofs
11:43 am clintonbon: @JessicaLevin another smart point! ask ur keynotes if they are willing to participate in a tweetchat PRIOR humanize the speaker #eventprofs
11:43 am Jeffhurt: @iandavmcg I'm a fan of http://wiffiti.com/. #eventprofs
11:43 am tojulius: @Jeffhurt totally - it's about finding new niches as well #eventprofs
11:44 am JessicaLevin: @iandavmcg Did Guiness verify? #eventprofs
11:44 am spkrinteractive: @psalinger Speaker Interactive can help with hand holding on that learning curve. #eventprofs
11:44 am Jeffhurt: @psalinger I secure speakers that R comfortable with backchannel & using it. Or I coach them on how to use it. #eventprofs
11:44 am tojulius: @clintonbon and synch slides with twitter #eventprofs
11:44 am JessicaLevin: @jeffhurt www.wiffiti.com is a great app! #eventprofs
11:44 am eventvue: encourage speakers to ask audience to tweet reactions. great way to get feedback and identify what sticks. #eventprofs
11:45 am jwilker: @Jeffhurt #eventprofs Here's two. Hard to get scale. http://twitpic.com/lmi6e http://twitpic.com/lmi6b Also used @brightkite
11:45 am cindybutts: RT @JeffHurt: Tip: Create an event badge, "I'm attending Xevent, R U" and give to attendees to post on FB, Blogs, etc. #eventprofs
11:45 am iandavmcg: @psalinger perhaps speakers can use woofer... http://woofertime.com/ minimum of 1400 characters LOL #eventprofs
11:45 am Jeffhurt: @WY20 Hi Sherri, discussing using social media to drive event reg, extending speaker content, social media during events #eventprofs
11:45 am EllenCMP: Genius idea! RT @tojulius: @clintonbon and synch slides with twitter #eventprofs
11:45 am clintonbon: @jeffhurt yes sir, and the ur sponsors also love targeted opportunities to engage your crowd because it is EXACT demo they want #eventprofs
11:46 am iandavmcg: @JessicaLevin LOL #eventprofs
11:46 am camerontoth: I love links! :-) RT @Jeffhurt: @iandavmcg Im a fan of http://wiffiti.com/. #eventprofs
11:46 am LeeAnne_Orange: @JessicaLevin @jeffhurt www.wiffiti.com is a great app! - same here, very impressed by how that works and looks. #eventprofs
11:46 am WY20: @Jeffhurt thanks I see - I've been catching up. great stuff! #eventprofs
11:47 am tojulius: FREE PowerPoint Twitter Tools | SAP Web 2.0 http://ow.ly/uBCI #eventprofs
11:47 am camerontoth: @jwilker - I Like the pics thanks for sharing! #eventprofs
11:47 am Jeffhurt: When securring speakers, contract them to do Webinar, blogtalkradio interview, blog post, enews article and f2f. #eventprofs
11:47 am WY20: @Jeffhurt i'm working with @PinkDeb, @photobiz and others on the Twitter Lounge for #BizBash - so esp. relevant 4 me right now #eventprofs
11:48 am spkrinteractive: @iandavmcg That is hilarious http://woofertime.com I also like squeaker. :) #eventprofs
11:48 am JohnDLindsey: Following up on quotes and leads again. Not very glamorous but it helps pay the bills. #eventprofs #tradeshow #events #experiential
11:48 am Jeffhurt: 10 tools for presenting with Twitter by @OliviaMitchell http://tinyurl.com/yhdvhcd #eventprofs
11:48 am sjknutson: RT @cindybutts: RT @JeffHurt: Tip: Create event badge, "attending Xevent, R U" and give to attendees to post on FB, Blogs, etc. #eventprofs
11:48 am WY20: RT @Jeffhurt When securring speakers, contract them to do Webinar, blogtalkradio interview, blog post, enews article and f2f. #eventprofs
11:49 am clintonbon: @jeffhurt awesome point Jeff, most of these speakers will b happy 2 do so, it's good for u, good for their personal brand too #eventprofs
11:49 am Jeffhurt: @jwilker Beautiful. Thanks for sharing those. #eventprofs
11:49 am jwilker: @defrag the main area, where expo & food is. Nowhere it can become a heckle wall. Main area is like town hall, so it works there #eventprofs
11:49 am camerontoth: @WY20 - I was speaking with @photobiz as well. Very exciting event in the works! #eventprofs
11:50 am KrisColvin: RT @JeffHurt When securring speakers, contract them to do Webinar, blogtalkradio interview, blog post, enews article and f2f. #eventprofs
11:50 am eventvue: smart conversation from twitter vc about bringing twitter wall into an event. make sure to read comments http://bit.ly/2CCrjR #eventprofs
11:50 am tojulius: twitter Enters Presentations http://ow.ly/uBFC #eventprofs
11:50 am spkrinteractive: @Jeffhurt My favorite Twitter presentation app for events is http://twitterfall.com #eventprofs
11:50 am JaredGolberg: Love the idea of holding tweetchats or digital meet & greets with speakers and keynotes before the event! ENGAGING! #eventprofs
11:50 am psalinger: @iandavmcg mayB :-), but the audience is smart, they figure it out on their own a lot. we had amazing twttr stream going hre. #eventprofs
11:51 am JessicaLevin: @clintonbon @jeffhurt Most speaker appreciate the publciity. I know I do when I speak. #eventprofs
11:51 am iandavmcg: @spkrinteractive http://squeakertime.com/ is awesome - use EXACTLY 14 characters :) could be a training tool for presenters #eventprofs
11:51 am EllenCMP: Thank heavens for the chat log! Pearls of wisdom are scrolling down my monitor! Thanks to all! #eventprofs
11:51 am WY20: @camerontoth definitely - first time so we don't know what to expect in terms of rxn - but should be fun! will u be there? #eventprofs
11:52 am psalinger: @JeffHurt most of our speakers are internal and we have 1900 sessions at OpenWorld, so not possible to train them all #eventprofs
11:52 am Jeffhurt: Great tool for identifying event influencers from social networks that help drive your event reg from @eventvue Ask him l8r #eventprofs
11:52 am spkrinteractive: @KrisColvin If eventprofs and speakers don't want to deal with logistics of all that extra content / channels, we can help. #eventprofs
11:52 am JessicaLevin: RT @Jeffhurt 10 tools for presenting with Twitter by @OliviaMitchell http://tinyurl.com/yhdvhcd #eventprofs - #eventprofs
11:53 am Jeffhurt: RT @eventvue encourage speakers to ask audience to tweet reactions. great way to get feedback and identify what sticks. #eventprofs
11:53 am fishdogs: 10 tools for presenting with Twitter by @OliviaMitchell http://tinyurl.com/yhdvhcd #eventprofs RT @JeffHurt
11:53 am camerontoth: @WY20 - Figuring out the scheduling now. But yes I want to be there! #eventprofs
11:53 am spkrinteractive: @DolceMeetings Oh no you didn't!! You just did more harm than good with that one for sure. :) #eventprofs
11:53 am saraburson: going in my SM plan. RT @JaredGolberg Love idea of holding tweetchats/digital meet & greets w/speakers before event! ENGAGING! #eventprofs
11:53 am sjknutson: RT @eventvue: smart conversation from twitter vc about bringing twitter wall into an event. http://bit.ly/2CCrjR #eventprofs
11:53 am WY20: RT@ JessicaLevin RT @Jeffhurt 10 tools for presenting with Twitter by @OliviaMitchell http://tinyurl.com/yhdvhcd #eventprofs
11:53 am Jeffhurt: @psalinger Yeah, that would be a problem. What about a webinar on how to do it? Record it & let them run with it. #eventprofs
11:53 am iandavmcg: @DolceMeetings go away spammer #eventprofs
11:54 am Jeffhurt: RT @tojulius Twitter Enters Presentations http://ow.ly/uBFC #eventprofs
11:54 am WY20: @camerontoth excellent! i'm sure you can spare a few hours on Wednesday - should be a blast! #bizbash #eventprofs
11:54 am camerontoth: @DolceMeetings - Good tip for all Tweeters - Know what is going on in your community! #eventprofs
11:55 am Mizcity: RT @JessicaLevin RT @Jeffhurt 10 tools for presenting with Twitter by @OliviaMitchell http://tinyurl.com/yhdvhcd #eventprofs - #eventprofs
11:55 am Jeffhurt: Ok, we're winding down. Final thoughts from today's chat? Recaps from people? #eventprofs
11:55 am WY20: @DolceMeetings sending out the same message eight times in a row is not what I'd call engagement @spam #eventprofs
11:55 am clintonbon: Hi @DolceMeetings come in to http://tweetchat.com search eventprofs and engage us individually, we won't bite ... hard #eventprofs
11:56 am jwilker: my fear with twitter in the room. Heckling. the wall becomes the center of attention. seen it too many times. #eventprofs
11:56 am Mizcity: Great idea! RT @JaredGolberg Love idea of holding tweetchats/digital meet & greets w/speakers before event! ENGAGING! #eventprofs
11:56 am clintonbon: Final Thought = @JeffHurt rocks! ... great job man! #eventprofs
11:56 am psalinger: @Jeffhurt yep, good idea on webinar to train internal speakers on using/promoting backchannel. we'll try it next year. #eventprofs
11:56 am tojulius: @clintonbon it's a bot mate don't bother just report them as spam #eventprofs
11:56 am iandavmcg: We need to find a way to monetize these chats. A lot of highly valuable information shared. #eventprofs
11:57 am spkrinteractive: @jwilker Moderation for twitter walls might be a good idea depending on the audience. #eventprofs
11:57 am LeeAnne_Orange: Ditto! always come away w/ great stuff!! RT@clintonbon Final Thought = @JeffHurt rocks! ... great job man! #eventprofs
11:57 am tojulius: @spkrinteractive most of the times although I love the wild flow #eventprofs
11:58 am Jeffhurt: @iandavmcg LOL! Sounds like a newspaper issue to me. #eventprofs
11:58 am eventvue: @jwilker i agree - perhaps works better in breakout sessions (~ 20 people) than keynotes #eventprofs
11:58 am EllenCMP: RT @tojulius: @spkrinteractive most of the times although I love the wild flow < It's infectious! #eventprofs
11:59 am Jeffhurt: All who participated. You just experienced a polylogue which research shows is better for learning than a dialogue or monologue. #eventprofs
11:59 am clintonbon: @iandavmcg monetization occurs via ownership, own community, attract exact sponsors who want these ears/eyes #eventprofs
11:59 am spkrinteractive: @tojulius But for on big screen, it is a careful dance between providing value and distracting from the speaker. #eventprofs
11:59 am Jeffhurt: @eventvue We do it in keynotes and works great. #eventprofs
11:59 am sjknutson: @DolceMeetings sending out the same message eight times in a row is not what Id call engagement @spam (from @WY20) #eventprofs
11:59 am UsedAV: RT @rosebrand: Rose Brand here repping the e & w coast! We love how soc media helps us interact with u guys on a realtime basis! #eventprofs
12:00 pm tojulius: @spkrinteractive I know - maybe the speaker is not so engaging if they get so distracted ;-) #eventprofs
12:00 pm eventvue: @Jeffhurt did you just coin a new term - "polylogue"? love it. #eventprofs
12:00 pm iandavmcg: @Jeffhurt what's that? ploywog? when does it turn into a frog? #eventprofs
12:00 pm clintonbon: @tojulius a boy can dream! Great chat everyone, thanks for the "polylogue" (learn something new everyday!) #eventprofs
12:00 pm Janellerp: @ChristenVasquez represent! #eventprofs
12:00 pm EllenCMP: RT @sjknutson: @DolceMeetings sending out same message eight times in a row is not what Id call engagement @spam (from @WY20) #eventprofs
12:00 pm LeeAnne_Orange: @eventvue - we were thinking of having an aggregater displaying in the reg areas. anyone seen this? #eventprofs
12:00 pm Jeffhurt: @spkrinteractive Not according to research. Brains need Supersynchrony ability to take in info from lots of resources #eventprofs
12:00 pm spkrinteractive: @Jeffhurt Even without Chats, Twitter is inherently one giant polylogue #eventprofs
12:00 pm jwilker: @eventvue yeah in the breakouts I think it's too distracting. The common room provides a place to see what's going on around #eventprofs
12:00 pm camerontoth: @jwilker - Great presentations don't get heckled. #eventprofs
12:00 pm tojulius: pleasure to be with you today, ciao from London! #eventprofs
12:01 pm Jeffhurt: @iandavmcg Polylogue engaging in multiple conversations at once. Post coming later today #eventprofs
12:01 pm tojulius: @clintonbon of course mate :-) #eventprofs
12:01 pm dc2fla: @spkrinteractive @tojulius Agree that for in-mtg SM use we have to consider audience fluency, familiarity to avoid distraction #eventprofs
12:01 pm spkrinteractive: @tojulius LOL and can lead to serious mutiny when speaker is crap :) #eventprofs
12:01 pm camerontoth: RT @Jeffhurt: You just experienced a polylogue which research shows is better for learning than a dialogue or monologue. #eventprofs
12:01 pm psalinger: RT @JeffHurt: All here jst experienced a polylogue which research shows better 4 learning than dialogue or monologue. #eventprofs
12:01 pm jwilker: @camerontoth 100% disagree. heckling has nothing to do with content, more to do with "Greater internet asshole theory" #eventprofs
12:02 pm SturchioTheme: @GoenSouth have a great time!#eventprofs
12:02 pm tcabeen: @jwilker worse yet, non-event related tweets can show up if people hijack the hashtag. :( #eventprofs
12:02 pm Jeffhurt: Thanks all. Look for archives at http://eventprofs.pbworks.com/Archives shortly. #eventprofs
12:02 pm sjknutson: RT @Jeffhurt: You just experienced a polylogue which research shows is better for learning than a dialogue or monologue. #eventprofs
12:02 pm tcabeen: Hi, everybody! Remember to eat your veggies and wear face masks. #eventprofs #h1n1
12:02 pm Mizcity: Rt @Jeffhurt You just experienced a polylogue which research shows is better 4 learning than dialogue or monologue #eventprofs #eventprofs
12:02 pm camerontoth: @Jeffhurt - Great Chat!!! Long live #eventprofs - I love this community! #eventprofs
12:03 pm jwilker: exactly RT @tcabeen: @jwilker worse yet, non-event related tweets can show up if people hijack the hashtag. :( #eventprofs
12:03 pm eventvue: @LeeAnne_Orange yes, we've seen this. i usually get nervous about having it in keynote. (@jeffhurt's success notwithstanding) #eventprofs
12:03 pm Mizcity: Sorry I couldn't contribute more,was on a client call. Thanks for the great polylogue though @jeffhurt, awesome job! #eventprofs
12:03 pm WY20: RT @Jeffhurt: You just experienced a polylogue which research shows is better 4 learning than dialogue/monologue <new fave word> #eventprofs
12:03 pm sjknutson: @jwilker I smell a blog post re: that theory! #eventprofs
12:04 pm spkrinteractive: Remember you can sign-up to moderate or suggest topics at http://eventprofs.pbworks.com Thanks everyone. Thx @jeffhurt #eventprofs
12:04 pm dc2fla: Thanks @Jeffhurt and all who shared experience on SM pre-event! Great information to work with! #eventprofs
12:04 pm WY20: @DolceMeetings thanks so much for responding. we and the #eventprofs appreciate it!
12:05 pm Jeffhurt: @jwilker @eventvue Been there done that in keynotes, seen tweets not related but audience disregards or attacks sender. #eventprofs
12:06 pm camerontoth: @jwilker - Well I can't argue with that! Still mature tweeters realize the value of social dialogue even with the rogue blasts #eventprofs

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