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Archive - Nov 5, 2009

Page history last edited by Swan 14 years, 4 months ago

Topics

  1. How to develop better relationships with sponsors/exhibitors
  2. What can speakers do for your event beyond speaking

 

12:00 pm lizkingevents: I am ready to chat away! :) #eventprofs
12:02 pm spkrinteractive: {moderator} Welcome. Please introduce urself and share the best event u ever attended and what made it gr8. #eventprofs
12:02 pm Mizcity: Jumping on a chat from 12PM-1PM EST. Please feel free to filter out or join in, but please don't unfollow :D #eventprofs
12:05 pm erictetuan: RT @lyksumlikrish: Space hotel on schedule to open in 2012 http://ow.ly/yYwG #eventprofs #travel
12:05 pm PinkDeb: yes ! RT @Mizcity: Jumping on a chat from 12PM-1PM EST. Please feel free to filter out or join in, but please don't unfollow :D #eventprofs
12:05 pm spkrinteractive: Welcome Christina. Great to "see" you. #eventprofs
12:05 pm AKthe5th: hey all, Aaron from 5th Element Events in Toronto. Working away but gonna try to chime in when I can! #eventprofs
12:05 pm spkrinteractive: @lizkingevents Hello Liz. Thx for the RT's. #eventprofs
12:06 pm Mizcity: Christina from NYC, freelance planner.The first event I remember was the best. I was 6 and a flower girl in my uncles wedding :) #eventprofs
12:06 pm PinkDeb: Hi! Debra from Pink Inc. tension fabric structures - event design and decor #eventprofs
12:06 pm PYMConnect: Meeting professionals: Connect with your peers by joining our social network @PYMConnecthttp://www.pymconnect.com #eventprofs
12:06 pm Price_Points: Craig Price here..professional speaker/trainer/Realist :) #eventprofs
12:06 pm Mizcity: @spkrinteractive you too! thanks for moderating :D #eventprofs
12:06 pm kikilitalien: KiKi L'Italien from DelCor in DC here! Might be able to meet some of you at the PMPI event tonight! #eventprofs
12:06 pm spkrinteractive: @AKthe5th Aaron gr8 to have you. #eventprofs
12:06 pm lizkingevents: @spkrinteractive I am happy to RT your tweets. You always have great things to share, and likewise to you for RTing mine! #eventprofs
12:07 pm lyksumlikrish: I'm Jenise Fryatt frm Icon Presentations- best event I attended was the Palm Springs Film Fest 09-like being at the Oscars. #eventprofs
12:07 pm lizkingevents: Liz here and I work on Social and NFP events. I work FT @ Columbia University and run events outside my 9-5 as well! #eventprofs
12:07 pm sylviaweise: Hi Sylvia from Wipfli event planner most of the time #eventprofs
12:08 pm spkrinteractive: To anyone that did not see the pre-tweets, this chat is available at http://twebevent.com/eventprofsalong w/listing of topics #eventprofs
12:08 pm JaredGolberg: Jared here from @5ElementEvents in Toronto. #eventprofs
12:08 pm samueljsmith: @spkrinteractive Sam Smith from Lausanne Switzerland. #eventprofs
12:09 pm spkrinteractive: @samueljsmith Love Switzerland. Grindelwald is a magic place. #eventprofs
12:10 pm AKthe5th: @spkrinteractive Thanks! looking forward to it! #eventprofs
12:10 pm camerontoth: BIZBASH PHOTOS #eventprofs #MPI http://ow.ly/znze
12:10 pm MPIWC: BIZBASH PHOTOS #eventprofs #MPI http://ow.ly/znzf
12:10 pm spkrinteractive: If you have any feedback about twebevent, please use the blue tab on the right of the browser window #eventprofs
12:11 pm PinkDeb: best event EVER is an immersive experience - most memorable #eventprofs
12:11 pm spkrinteractive: {moderator} OK, let's get started. First Topic = How to establish better relationships with exhibitors/sponsors. #eventprofs
12:12 pm spkrinteractive: What are some of the things that you guys do now that are working well? #eventprofs
12:13 pm Mizcity: For sponsors,ask what their goals are for the event so you can keep thatin mind while establishing marketing and SM plans. #eventprofs
12:14 pm lizkingevents: In this economy, we are working hard 2 provide more "bang" 4 their buck - finding ways to offer more for their time/$ #eventprofs
12:15 pm Mizcity: I like to touch base with my sponsors throughout the planning and event and make sure they are happy with their representation. #eventprofs
12:15 pm spkrinteractive: Do you use information from the year before to improve the sponsor relationships? #eventprofs
12:16 pm kikilitalien: I've seen more assns trying to use SM to tie their exhibitors and attendees together #eventprofs
12:16 pm spkrinteractive: @Mizcity How often do you contact them? How many sponsors do you have? #eventprofs
12:16 pm sylviaweise: Post event evaluations are important when keeping sponsors happy from year to year #eventprofs
12:16 pm IMSEventStaging: Sound bytes from an IMSer! - RT @IMS_AV http://bit.ly/1i2jGl Corp. AV trends. Thanks to @LindaSFrembes and @ravepubs! #av #eventprofs
12:17 pm spkrinteractive: @kikilitalien Thats a gr8 idea. Don't just connect sponsors with attendees, but sponsors with each other. #eventprofs
12:17 pm spkrinteractive: @sylviaweise How do you incorporate the info from those evaluations when planning the next event? #eventprofs
12:20 pm spkrinteractive: Do you offer different sponsorship "packages"? If so how do you decide how to package? #eventprofs
12:20 pm Mizcity: @spkrinteractive # of sponsorsdiffer on the event but I like 2 assign a sposnor liason from my team to chek in pre,during&post #eventprofs
12:21 pm spkrinteractive: I've never seen an #eventprofs crowd this shy. :) Feel free to offer up your own questions. #eventprofs
12:21 pm sylviaweise: having been on both ends of sponsorships find that involving sponsors in decision making adds value to both parties #eventprofs
12:21 pm PinkDeb: exhibitors & sponsors - there is a disconnect between producers and suppliers - #eventprofs
12:22 pm Mizcity: @spkrinteractive we usually do it by $ amt of sponsorship. Those levels also differ depending on the event. #eventprofs
12:22 pm spkrinteractive: @Mizcity Can you give us some examples of things you caught that would have gone un-handled had you not checked in? #eventprofs
12:23 pm spkrinteractive: @PinkDeb Can you explain what you mean by that? #eventprofs
12:23 pm spkrinteractive: @sylviaweise What is best way to include them in decision making? Key sponsors as key planning meetings? Polling? #eventprofs
12:25 pm PinkDeb: there seems to be producer only events and not much for supplier only or education tracks #eventprofs
12:25 pm sylviaweise: right - allow them to be part of the planning process, speak at the event- education commmittees etc also be honest with them #eventprofs
12:26 pm samueljsmith: what are the three most common mistakes that most exhibitors/sponsors make at your events? #eventprofs
12:26 pm sylviaweise: All needs need to be met - these people are experienced and do alot of these things allow them to offer solutions - examples etc #eventprofs
12:27 pm spkrinteractive: @PinkDeb So are you saying build more of the event content around the suppliers? #eventprofs
12:28 pm spkrinteractive: @samueljsmith Expect ppl to come to them. Don't develop relationships out in the mix of the event. #eventprofs
12:30 pm sylviaweise: @spkrinteractive agree another point though - often it's your responsibility to encourage your group to visit them etc #eventprofs
12:30 pm spkrinteractive: @sylviaweise Gr8 point. Sponsors usually have seen/experienced many events. Likely know what works. #eventprofs
12:30 pm Mizcity: @spkrinteractive certain signage would not have been placed, materials not laid out, speaking time that was not available. #eventprofs
12:30 pm sylviaweise: I offer incentives to get people to visit the exhibitors - prizes drawings etc. #eventprofs
12:31 pm sylviaweise: Makes the exhibitors feel like your making the effort #eventprofs
12:31 pm Mizcity: @samueljsmith they dont clearly lay out their goals, they dont provide enough staff, & for exhibitors- dont relay their AV needs #eventprofs
12:31 pm EllenCMP: helps to put food and beverage on the exhibit floor #eventprofs
12:32 pm spkrinteractive: @sylviaweise Another gr8 point. Many sponsors will have their own "draws", but giving them ideas and doing your own can help. #eventprofs
12:32 pm samueljsmith: @Mizcity So are they upset with you - when things go wrong? #eventprofs
12:33 pm sylviaweise: @ellenCMP agree another good idea #eventprofs
12:33 pm mediasite: RT @samueljsmith Grab coworker, find friend +join @spkrinteractive for today's #eventprofs chat. Vote topic http://bit.ly/9GUhK #meetings
12:33 pm spkrinteractive: BTW: if u have topic suggestions for future chats, the link is on the left side of thehttp://twebevent.com/eventprofs page #eventprofs
12:34 pm spkrinteractive: @EllenCMP Agreed. Great place for snacks is the back of the expo. #eventprofs
12:34 pm EllenCMP: another big challenge exhibitors create is when they don't fully read their prospectus and exhibitor's kit #eventprofs
12:34 pm sylviaweise: Yes they do lol returning exhibitors are not so bad, new ones do not have realistic expectations - I offer a hints and advice do #eventprofs
12:34 pm mediasite: RT @spkrinteractive: voting was close. Going with 1) Sponsor Relationships and 2) Getting more from speakers 12pm ET #eventprofs #meetings
12:35 pm PinkDeb: @spinkeractive I think that can be an interesting. i think there can be more supplier/partner education #eventprofs
12:35 pm Mizcity: @samueljsmith They have been and thats why i am very careful about being specific and clear about expectations #eventprofs
12:35 pm kikilitalien: This year held an activity on show floor during exhibit only hrs for student mems (solar car race) & many ppl were drawn in... #eventprofs
12:35 pm spkrinteractive: @EllenCMP Can you give us some examples of problems that has caused? #eventprofs
12:36 pm kikilitalien: I think it makes things easier for attendees if they can get to know the exhibitors online before the meeting...less anxiety #eventprofs
12:36 pm PinkDeb: too many rules in large exhibit halls that are out of date in this economy. but hey! know the rules and play within them! #eventprofs
12:36 pm spkrinteractive: Does better event experience always = better relationship? #eventprofs
12:37 pm EllenCMP: @spkrinteractive Have unrealistic expectations - details in prospectus tell them what to expect. If don't read, can't know. #eventprofs
12:38 pm EllenCMP: @spkrinteractive If don't read kit, incur lots of unnecessary fees with drayage, signage, decoration, etc #eventprofs
12:38 pm spkrinteractive: {moderator} OK, second topic = what can speakers do for your event besides speaking in-person? #eventprofs
12:39 pm sylviaweise: I think so spkrinteractive #eventprofs
12:39 pm spkrinteractive: Have you seen speakers provide value on their own that impressed you? What did they do? #eventprofs
12:40 pm TSNN_com_US: THX4RT @VectorDisplays @ #Tradeshow Exhibit Design Tips - RT @TSNN_com_UShttp://bit.ly/ilSBL #TSNN #eventprofs
12:40 pm EllenCMP: @spkrinteractive I love the idea of an ebook or exciting material to post before event. Gets them excited. Can even drive reg. #eventprofs
12:41 pm mediasite: Re: speaker added-value, we had speaker at user conf print guide of how tos just for attendees to take home #eventprofs
12:41 pm Price_Points: RT @JessicaLevin: Speakers can contribute to blog posts on your website and mention the event on their own blogs. #eventprofs
12:42 pm kikilitalien: @spkrinteractive I saw a brief interview with a speaker posted pre show & it helped me decide to attend his talk...cool idea #eventprofs
12:42 pm DallasMeetings: Coming to #pcma10? RSVP for the exclusive Neiman's event! http://bit.ly/1qQu7a #eventprofs#meetings #mpi
12:42 pm spkrinteractive: @mediasite handouts are a great idea. Attendees want content takeaways as well as supplier takeaways #eventprofs
12:42 pm PinkDeb: i have been impressed when speakers join the conference - take a real interest in "us" #eventprofs
12:42 pm sylviaweise: Offering tools and takeways great value to attendees #eventprofs
12:42 pm spkrinteractive: @EllenCMP ebook is like a collection of blog posts? #eventprofs
12:42 pm michellebruno: @spkrinteractive #eventprofs I would love follow up from speaker after the presentation.
12:43 pm EllenCMP: @spkrinteractive Like creating pre/post community 4 speaker 2 interact w attendees Gives speaker opportunity 2 learn about them #eventprofs
12:43 pm Mizcity: RT @JessicaLevin: Speakers can contribute to blog posts on your website and mention the event on their own blogs #eventprofs
12:43 pm spkrinteractive: @michellebruno What kind of follow-up do you like? #eventprofs
12:43 pm Mizcity: RT @PinkDeb i have been impressed when speakers join the conference - take a real interest in "us" #eventprofs
12:44 pm mediasite: RT @kikilitalien: @spkrinteractive a brief interview with a speaker posted preshow + helped me decide to attend talk...cool idea #eventprofs
12:44 pm Price_Points: @michellebruno What kind of follow-up would you find useful? #eventprofs
12:44 pm Mizcity: I agree with @pinkdeb, when the speaker joins in it shows an interest in the topic and the attendees, & that they are a good fit #eventprofs
12:44 pm spkrinteractive: @EllenCMP Gr8 idea. Provide interaction online with the speaker pre and post-event. #eventprofs
12:45 pm EllenCMP: @spkrinteractive ebook could be even more formal - take a look at http://ow.ly/zBAE @dmscottspeaks on SM & offers this #eventprofs
12:45 pm mediasite: Re: speaker involvement, increasingly seeing use of twitter before, during + after presentation, 1:1 w/ attendees + link sharing #eventprofs
12:45 pm spkrinteractive: @Mizcity What is a good way to entice speakers to mix-in pre and post their talk? #eventprofs
12:46 pm spkrinteractive: What events do you think have made the best use of their speakers? #eventprofs
12:46 pm justinlocke: Just lurking and appreciating the advice to speakers #eventprofs
12:47 pm kimgeralds: true RT @PinkDeb too many rules in lrg exhibit halls that are out of date in this economy. .know the rules and play within them! #eventprofs
12:47 pm spkrinteractive: @mediasite Yes. Should encourage speakers to use the event hashtag so that their interactions are visible to all attendees. #eventprofs
12:47 pm samueljsmith: @spkrinteractive I am seeing more speaker videos that give a short description of the presentation. #eventprofs
12:47 pm spkrinteractive: @justinlocke You are welcome to lurk, but we don't bite. Chime in with any ideas you have. We love newbies! :) #eventprofs
12:48 pm VectorDisplays: 6 Steps to Getting the Best ROI from the #TradeShow Season RT @D_Elmshttp://tinyurl.com/mnrnsw #tradeshows #eventprofs
12:48 pm sylviaweise: Been to a couple where a speaker room is provided - refreshments etc where anyone with questions can go and meet speakers #eventprofs
12:48 pm spkrinteractive: @samueljsmith Canned videos or custom for that event? #eventprofs
12:49 pm spkrinteractive: @sylviaweise Doesn't that segregate the speakers though? #eventprofs
12:50 pm michellebruno: @Price_Points #eventprofs what about reminders of speakers' Twitter, LinkedIn, FB accounts or a brief outline of key points presented.
12:50 pm Price_Points: @sylviaweise Informal Q&A (not in front of the whole audience) is a great add-in. Many people have ?'s but are nervous to ask #eventprofs
12:51 pm EllenCMP: the more speakers can learn about the group before hand, the more they can make the entire experience customized for group #eventprofs
12:51 pm spkrinteractive: @michellebruno Yes, I think a page per speaker on a website is a great idea for pre-event. #eventprofs
12:51 pm samueljsmith: @spkrinteractive custom for that event and that presentation. Usually just a simple flip cam or web cam vid. #eventprofs
12:51 pm justinlocke: i think a video "trailer" of a speaker to promote interest is a great idea. am grabbing that! #eventprofs
12:51 pm spkrinteractive: @Price_Points Can you say more? What type of setting? Special room? #eventprofs
12:52 pm PinkDeb: yes using social media is also a great way to get speakers involved #eventprofs
12:52 pm EllenCMP: @spkrinteractive Yes, but take it one step further and make that page interactive #eventprofs
12:52 pm spkrinteractive: @EllenCMP Do you find that most speakers are willing to customize like that? #eventprofs
12:52 pm justinlocke: yes, many people are afradi to ask their quesiton in front of th ebig crowd but ask later. need a forum for that #eventprofs
12:52 pm samueljsmith: @michellebruno Ran into a company in London that offers reminders of key learning points. they will email or send post cards. #eventprofs
12:53 pm SaraWheilesRVE: "Do what is right and you never have to look over your shoulder"-Tina Sturchio, Sturchio Entertainment, Theme Travelers #Eventprofs
12:53 pm mediasite: We've taken video snippets of last yr speech + posted to their speaker profile, diff topic but you get a feel for their style #eventprofs
12:53 pm spkrinteractive: @EllenCMP How do you suggest making a speaker page interactive? #eventprofs
12:53 pm Price_Points: @spkrinteractive An area, where people can talk one-on-one with the speakers between sessions. Nothing fancy, very relaxed. #eventprofs
12:53 pm mediasite: Was also just at eMetrics mktg conf and Avinash Kaushik did complimentary book giveaway/signing for attendees #eventprofs
12:54 pm sylviaweise: Yes there are those that prefer one on one with questions etc also often if the speaker is a vendor it offers opps for follow up #eventprofs
12:54 pm EllenCMP: @spkrinteractive As #eventprofs, we should be ready to provide the info, so it's easy for the speaker to receive the research #eventprofs
12:54 pm lyksumlikrish: @justinlocke It seems to me the Q & A portion is often the most valuable, sometimes that's forgotten. #eventprofs
12:54 pm spkrinteractive: @samueljsmith That is a gr8 post-event idea. Nicely summarize some of the key learnings per session and send to attendees. #eventprofs
12:54 pm Price_Points: @spkrinteractive All the good speakers customize (or should) #eventprofs
12:55 pm samueljsmith: @Price_Points do you mean like an experts lounge? #eventprofs
12:55 pm EllenCMP: @spkrinteractive could be as simple as email box for questions folks have before the presentation - then speaker can hit topics #eventprofs
12:55 pm spkrinteractive: @lyksumlikrish How about a whole Q&A track? Speakers could be in the Q&A room right after their presentation. #eventprofs
12:56 pm samueljsmith: @spkrinteractive I thought so too. It was so simple - I thought why isn't anyone doing this? #eventprofs
12:56 pm spkrinteractive: @Price_Points "Should" is the key word. :) I know many high-end speakers who do not. #eventprofs
12:56 pm sylviaweise: @spkrinteractive my point exactly - we do that for our own conference provide an area for Q&A #eventprofs
12:56 pm Price_Points: @samueljsmith That would work perfectly. Think of it as a coffee shop in the middle of your event! #eventprofs
12:56 pm samueljsmith: @lyksumlikrish I agree. Most sessions are 85% speaker talking and 15% Q&A. Which is time for 3 questions. #eventprofs
12:57 pm Price_Points: @spkrinteractive So do I. :/ #eventprofs
12:57 pm spkrinteractive: {moderator} OK, we are down to our last few minutes. If anyone would like to promote anything, go for it. #eventprofs
12:57 pm Price_Points: @spkrinteractive like a panel session? #eventprofs
12:57 pm samueljsmith: @Price_Points Absolutely - brand it, sell it to a sponsor and load it up with speakers. #eventprofs
12:58 pm lyksumlikrish: @samueljsmith Maybe we should think about turning that ratio around or evening it up. #eventprofs
12:58 pm EllenCMP: sometimes its as easy as asking your speaker to stick around for the rest of the day or meeting-then folks can approach them #eventprofs
12:58 pm lyksumlikrish: @spkrinteractive That makes a lot of sense. We need to be more creative about providing ways to interact w/speakers. #eventprofs
12:59 pm spkrinteractive: For anyone interested, Andrew McAfee just came on http://twebevent.com/e2conf #eventprofs
1:00 pm justinlocke: well some events are densely scheduled so some folks are rushing around and don't ave timeto talk to me. #eventprofs
1:00 pm spkrinteractive: RT lyksumlikrish Maybe we should think about turning speech/Q&A ratio around or evening it up #eventprofs
1:00 pm EllenCMP: Indie meeting planner specialize in working w small staff assn & leader of internet, international, interactive CMP Study Group #eventprofs
1:00 pm mediasite: Shameless self promo: just won @Forrester Groundswell Award for User Conf, social media nuggest #eventprofs may dig http://bit.ly/46E0qH
1:00 pm Price_Points: @samueljsmith Not all speakers are good interpersonal communicators. Need to find the right speakers who like to engage 1-on-1 #eventprofs
1:00 pm sylviaweise: We write into our speaker agreement - be available #eventprofs
1:00 pm justinlocke: can't speak for all speakers but being a former musician i really go for free food :-) #eventprofs
1:00 pm mediasite: RT @EllenCMP: sometimes as easy as asking speaker to stick around for rest of the day or meeting-then folks can approach them #eventprofs
1:01 pm spkrinteractive: I hope those who used twebevent enjoyed it. Pls tweet me feedback or use the blue button the right side of the browser #eventprofs

 

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