May 21, 2009 Eventprofs Chat. 

Topics:

1. Is ROI good or bad for the event business?

2. Safety & security at events.

Please start reading from the bottom of the thread.

------------------------------

KenaSiu @GregRuby Thanks for your reply, I got to see it a bit late. Chat a bit slow. Have a nice long weekend! #eventprofs -1:04 PM May 21st, 2009

daniellegrossi @MelyMello No worries! Was fun, look forward to next Thur :) #eventprofs -1:04 PM May 21st, 2009

MelyMello @mmcallen Thanks Mike - you too! #eventprofs -1:04 PM May 21st, 2009

MelyMello @Jeffhurt keener ;) #eventprofs -1:03 PM May 21st, 2009

MelyMello @daniellegrossi thanks - and sorry for putting you on the spot ;) #eventprofs -1:03 PM May 21st, 2009

Jeffhurt @mmcallen I have it on DVD somewhere. #eventprofs -1:03 PM May 21st, 2009

MelyMello @Events2Impress you can go to the wiki and see all the archieved chats: http://eventprofs.pbworks.com/ #eventprofs -1:02 PM May 21st, 2009

mmcallen @Jeffhurt Do you have a copy of that video? #eventprofs -1:02 PM May 21st, 2009

Jeffhurt @MelyMello jinx #eventprofs -1:02 PM May 21st, 2009

KenaSiu @MelyMello Thank you 4 moderating! Great Chat everyone, thanks for the security answers... #eventprofs -1:02 PM May 21st, 2009

Jeffhurt @Events2Impress 12 noon ET Thursdays, 9 pm ET Mondays #eventprofs -1:02 PM May 21st, 2009

MelyMello @Events2Impress MOndays, 9pmEST. Thurs 12pmEST #eventprofs -1:01 PM May 21st, 2009

mmcallen @MelyMello thank you and have a great week! #eventprofs -1:01 PM May 21st, 2009

MelyMello @Jeffhurt Thanks Jeff! Us Canucks enjoyed a 3day weekend last week. Happy Memorial Day to all you 'mericans! #eventprofs -1:01 PM May 21st, 2009

Events2Impress When exactly are these discussions held? #eventprofs -1:01 PM May 21st, 2009

GregRuby Have a wonderful holiday weekend, y'all! #eventprofs -1:01 PM May 21st, 2009

daniellegrossi Thank you @MelyMello :) #eventprofs -1:01 PM May 21st, 2009

MelyMello @GregRuby thank you! Was fun! #eventprofs -1:00 PM May 21st, 2009

Jeffhurt Thanks @MelyMello for moderating! Happy holiday weekend to you. #eventprofs -1:00 PM May 21st, 2009

GregRuby @MelyMello Great job as moderator today! #eventprofs -1:00 PM May 21st, 2009

Events2Impress And once again I have missed all the action. terrible timing. #eventprofs -12:59 PM May 21st, 2009

MelyMello [Modertor] The chat thread will be on the wiki shortly: http://eventprofs.pbworks.com/ #eventprofs #eventprofs -12:59 PM May 21st, 2009

Jeffhurt @GregRuby Agreed. #eventprofs -12:59 PM May 21st, 2009

daniellegrossi @Jeffhurt Today's a holiday in Germany (and I think Switzerland too) so most people take tomorrow off as well & make it a 4d WE #eventprofs -12:59 PM May 21st, 2009

MelyMello [Moderator] And so we come to the end of another great chat. Thanks everyone for your contributions! #eventprofs -12:59 PM May 21st, 2009

KenaSiu @Jeffhurt nope, regular weekend #eventprofs -12:59 PM May 21st, 2009

Jeffhurt Ok, now that @jarondo is gone. Shall we tweet about her audience? Just kidding. ;-P #eventprofs -12:59 PM May 21st, 2009

GregRuby @Jeffhurt In this scenario, it is important to have the health officials deal with the venue and CVB first. #eventprofs -12:58 PM May 21st, 2009

Jeffhurt @KenaSiu So do you have a long 3-day holiday weekend in Europe this weekend ike us in the US? #eventprofs -12:58 PM May 21st, 2009

KenaSiu @daniellegrossi Exactly! is like when going in a cruise ship, first thing is the drill. (I worked on one) People takes it ok #eventprofs -12:58 PM May 21st, 2009

Jeffhurt @jarondo Have a great holiday weekend. #eventprofs -12:57 PM May 21st, 2009

Jeffhurt Here's one other thing to consider. If some health crisis happens, you'll end up working with local health departments. #eventprofs -12:57 PM May 21st, 2009

daniellegrossi @jarondo you too! cu :) #eventprofs -12:57 PM May 21st, 2009

jarondo Hey all... I gotta go. Fantastic discussion today! Have a great weekend and I'll tweet you all next week! #eventprofs -12:56 PM May 21st, 2009

daniellegrossi @MelyMello Nobody panics in an airplane anymore when you explain the safety features!Guess attendees haven't heard it enough yet #eventprofs -12:56 PM May 21st, 2009

KenaSiu @Jeffhurt That's a great idea! I guess the fun was more when recording it though = ) #eventprofs -12:55 PM May 21st, 2009

MelyMello wouldn't want them to feel informed or educated on it...no siree! #eventprofs -12:55 PM May 21st, 2009

MelyMello @bpernerewski "really" about the panic fear? Yup! figured ppl would start thinking about all the bad things that could happen... #eventprofs -12:55 PM May 21st, 2009

KenaSiu @MelyMello I think it'll prevent them. In case of something evacuation will be faster #eventprofs -12:54 PM May 21st, 2009

Jeffhurt @jarondo Did it on the cheap. Flip camera and friends. That made it even more fun. #eventprofs -12:54 PM May 21st, 2009

bpernerewski @MelyMello Really?? #eventprofs -12:54 PM May 21st, 2009

MelyMello @Jeffhurt love the video idea!! smart! #eventprofs -12:54 PM May 21st, 2009

jarondo @Jeffhurt It must depend on the audiance... the first thing out of my people's mouths would be "and how much did that cost us?" #eventprofs -12:53 PM May 21st, 2009

MelyMello would just panic ppl.. (??) #eventprofs -12:53 PM May 21st, 2009

Jeffhurt @jarondo Played video in opening general session. People gave it a standing ovation. For safety! Humor helps. #eventprofs -12:53 PM May 21st, 2009

MelyMello We tried to get one of our clients to allow us to do an "in the event of evacuation" announcement top of show. They figured it.. #eventprofs -12:53 PM May 21st, 2009

GregRuby @Jeffhurt None of the 200 clients I had as a CSM purchased that insurance. #eventprofs -12:52 PM May 21st, 2009

daniellegrossi @Jeffhurt Some venues/events in Germany for example require it, so depends on event/customer/budget I guess. #eventprofs -12:52 PM May 21st, 2009

Jeffhurt @jarondo We find creative ways to do it. Did a takeoff of AA stewards video one year for safety instructions - ppl loved it. #eventprofs -12:52 PM May 21st, 2009

daniellegrossi @Jeffhurt Sure, of course, just find it a bummer that attendees don't care about their own safety. *sigh* #eventprofs -12:52 PM May 21st, 2009

Jeffhurt SO how many of you purchase cancellation insurance for your meetings/events? #eventprofs -12:51 PM May 21st, 2009

jarondo @Jeffhurt I get your point, and I even agree! but I know that unless the venue staff are tight, nothing else matters. #eventprofs -12:51 PM May 21st, 2009

Jeffhurt @daniellegrossi Totally agree. Can't make someone read it if they don't want to. We're req 2 do it for risk management/insurance #eventprofs -12:50 PM May 21st, 2009

jarondo @daniellegrossi I could announce it, send smoke signals, or have the Pussycat Dolls do a song and dance and it wouldn't matter. #eventprofs -12:50 PM May 21st, 2009

GregRuby @daniellegrossi In my facility, the lobby attendants have literature with some common safety features for guests to take. #eventprofs -12:50 PM May 21st, 2009

Jeffhurt @daniellegrossi IMO, "Both And" here. Not one or the other. #eventprofs -12:50 PM May 21st, 2009

KenaSiu @Jeffhurt True, ur providing the safety info in advance.. #eventprofs -12:50 PM May 21st, 2009

daniellegrossi @Jeffhurt That's true, but it should be useful too. Defeats the purpose of safety if they trash it and don't read it. #eventprofs -12:49 PM May 21st, 2009

MelyMello @mmcallen haha!!! I want to come to one of your shows!! #eventprofs -12:49 PM May 21st, 2009

Jeffhurt @mmcallen Mike's part of a new AV Dance team. You should see him boogie in his Hazmat. #eventprofs -12:49 PM May 21st, 2009

GregRuby @mmcallen They also make you look more slim... #eventprofs -12:49 PM May 21st, 2009

daniellegrossi @jarondo What's a better way to inform regarding important stuff like safety? During opening keynotes or at registration? #eventprofs -12:49 PM May 21st, 2009

ShowTecAE Gotta run folks, been a great chat. See you next time! #eventprofs -12:49 PM May 21st, 2009

Jeffhurt @jarondo yes, but it protects you in event that something does happen and attendee wants to sue. #eventprofs -12:49 PM May 21st, 2009

GregRuby @ShowTecAE But the Fire Marshall on site can mess up the pre-planning. Always good to involve your CSM in issues with the code #eventprofs -12:48 PM May 21st, 2009

mmcallen @MelyMello I require everyone to wear full hazmat suits #eventprofs -12:48 PM May 21st, 2009

danzisko @MelyMello We haven't had any issues with it so far. Seem almost to be a punchline #eventprofs -12:48 PM May 21st, 2009

Jeffhurt @MelyMello Blown over. However, in my city there were city-wide events cancelled and Health depts req signage for mtgs/events #eventprofs -12:48 PM May 21st, 2009

daniellegrossi @MelyMello I think here in Germany/Switzerland it's blow over enough, but just my observation/opinion. #eventprofs -12:48 PM May 21st, 2009

jarondo I'm going to be honest, 99% of all info and materials I have ever handed out get completely ignored, lost, or trashed. #eventprofs -12:47 PM May 21st, 2009

MelyMello Re: Safety - are any of u doing anything different for the (ugh) Swine Flu? Or has it blown over enuf that it needs no mention? #eventprofs -12:47 PM May 21st, 2009

ShowTecAE When we put on a show we usually block one whole end of the room for Scenic, projection, etc. So we always know fire code before #eventprofs -12:47 PM May 21st, 2009

celiawchen @daniellegrossi @gregruby I put out basket w/sign asking for name badges at exit or place staffer at door to ask for them back. #eventprofs -12:46 PM May 21st, 2009

Jeffhurt @ShowTecAE We also put someting in onsite print materials. Never hurts to educate attendee. #eventprofs -12:46 PM May 21st, 2009

GregRuby @Jeffhurt It's a shame more groups don't do that. So basic, yet... #eventprofs -12:46 PM May 21st, 2009

ShowTecAE @Jeffhurt Smart idea, haven't seen that one yet. #eventprofs -12:46 PM May 21st, 2009

Jeffhurt If you have event cancellation insurance, there are some things you're required to do for security/risk management #eventprofs -12:45 PM May 21st, 2009

Jeffhurt @ShowTecAE We start our large general sessions with announcement on how to evacuate rooom if needed. It's risk management 101. #eventprofs -12:45 PM May 21st, 2009

jarondo @MelyMello In a general sense. Again, this goes back to having a quality venue. If they don't run a tight ship, why am I there?? #eventprofs -12:45 PM May 21st, 2009

MelyMello @ShowTecAE exactly! without knowledge of the plan, you're sunk. #eventprofs -12:45 PM May 21st, 2009

mmcallen @Jeffhurt it wasnt that bad but getting everyone cleared was interesting. Some of the local union guys had "interesting" backgr #eventprofs -12:44 PM May 21st, 2009

Jeffhurt @GregRuby I had a crowd of 30K people. We used back hallways but had stalkers. We were in Vegas too. #eventprofs -12:44 PM May 21st, 2009

ShowTecAE @MelyMello Or how about when the fire alarm goes off? I've seen a few where everyone just looked around...AV evacuated the room #eventprofs -12:44 PM May 21st, 2009

MelyMello @jarondo but as the planner, don't you think you should know what to expect? #eventprofs -12:44 PM May 21st, 2009

mmcallen we had Diana Ross one time and she demanded a bunch of security (which she didnt need) She had a ton of diva crap #eventprofs -12:43 PM May 21st, 2009

KenaSiu @ShowTecAE True I didn't think about that! #eventprofs -12:43 PM May 21st, 2009

GregRuby @Jeffhurt Cal speaks here a lot and security has never been an issue. Guess we are used to him here. #eventprofs -12:43 PM May 21st, 2009

Jeffhurt @GregRuby Whenever Secret Service involved with elected official, every meeting staff member has to be cleared too. #eventprofs -12:43 PM May 21st, 2009

daniellegrossi @GregRuby That was a good point re badge recycling, that came up at the Green Meetings event too a few months ago. #eventprofs -12:43 PM May 21st, 2009

jarondo @MelyMello In that situation, the on property staff are going to be the most knowledgable of the venue. #eventprofs -12:43 PM May 21st, 2009

MelyMello I always find it interesting that when bomb scares come in, there's a "should we or shouldn't we" discussion re: evacuating #eventprofs -12:43 PM May 21st, 2009

Jeffhurt @mmcallen Anytime you use former presidents, you deal with their security detail teams and it is a pain. #eventprofs -12:43 PM May 21st, 2009

GregRuby @mmcallen Interesting you say that. Last yr during the campaign, Secret Service had us violate firecodes in room sets for them #eventprofs -12:42 PM May 21st, 2009

jarondo @MelyMello Not necessarily, but I want to know the hotel staff's level of training on the topic. I don't need a play by play... #eventprofs -12:42 PM May 21st, 2009

Jeffhurt @MelyMello Yes, evacuatin plans are part of the site visit and hotel packet that I require. #eventprofs -12:42 PM May 21st, 2009

ShowTecAE Also have to look at exits and Entrances if you working controversial event. Need to make sure protected against protestors, etc #eventprofs -12:41 PM May 21st, 2009

andrewrowland RT @GregRuby Encourage your attendees to remove name badges when they leave a venue. #eventprofs - Leave a box out & recycle 4 next event -12:41 PM May 21st, 2009

MelyMello [Moderator] What about evacuation plans? Do you ensure that you know the plan should you need to evacuate your room? #eventprofs -12:41 PM May 21st, 2009

Jeffhurt @mmcallen Mob factor from our attendees. I've had similar experience with Cal Ripken Jr. #eventprofs -12:41 PM May 21st, 2009

mmcallen We did an event with bill clinton at the Moscone in SF, CA it was a large pain in the arse security wise. But well worth #eventprofs -12:41 PM May 21st, 2009

KenaSiu @ShowTecAE ok, thanks! #eventprofs -12:41 PM May 21st, 2009

GregRuby @MelyMello One nice thing is that some venues & unions are joining forces for photo ids for the labor. #eventprofs -12:41 PM May 21st, 2009

danzisko I remember when I was working for a hotel, we had several different security scenarios for every possible danger. #eventprofs -12:40 PM May 21st, 2009

daniellegrossi @MelyMello I'm definitely on the spot now!:)Lots of stuff,e.g.making sure cables are properly taped,I've tripped myself a few x! #eventprofs -12:40 PM May 21st, 2009

danzisko Our Dir of Sec would work with each planner on Security needs #eventprofs -12:40 PM May 21st, 2009

jarondo @Jeffhurt To clarify, "we" is not Dykema... It was another life when I worked for a 3rd party. #eventprofs -12:40 PM May 21st, 2009

ShowTecAE @KenaSiu You also have to remember that venues have a release of liability clause and att have a nack for loosing personal prop #eventprofs -12:39 PM May 21st, 2009

mmcallen @Jeffhurt did they carry him? #eventprofs -12:39 PM May 21st, 2009

Jeffhurt @KenaSiu If you're using marquee names, they'll have how many security needed in their contracts. Depends on their "star factor" #eventprofs -12:39 PM May 21st, 2009

jarondo @Jeffhurt We had Terry Bradshaw in Vegas once and he needed nothing... #eventprofs -12:39 PM May 21st, 2009

MelyMello They hated it but at least we knew who belonged and who didn't. #eventprofs -12:39 PM May 21st, 2009

danzisko @mmcallen Why does that not surprise me #eventprofs -12:39 PM May 21st, 2009

MelyMello we just finished a lrg show & all setup/strike crew had 2 wear wristbands until reg was open & I could get the show crew badges #eventprofs -12:39 PM May 21st, 2009

Jeffhurt @KenaSiu It really depends. Hired Magic Johnson once and it required 10 security to move him through venue. #eventprofs -12:39 PM May 21st, 2009

MarketingVirgo one key is to have a clear agenda and leadership in the know so participants don't get lost of confused, which leads to issues #eventprofs -12:38 PM May 21st, 2009

GregRuby @KenaSiu I have always used the rule of 1 guard for every 25,000 sq ft of exhibit space. #eventprofs -12:38 PM May 21st, 2009

Jeffhurt @jarondo Absolutely! We also give tips to attendees that are traveling with computer equipement, alone, etc. #eventprofs -12:38 PM May 21st, 2009

KenaSiu @Jeffhurt Thanks I wanted to know some #s to have an idea #eventprofs -12:38 PM May 21st, 2009

Jeffhurt @KenaSiu For smaller tradeshows, I use one security for 40-50 booths. #eventprofs -12:37 PM May 21st, 2009

jarondo @Jeffhurt OH! that's a good one! I prefer properties with card locks so they can be "rekeyed" for my exclusive use. #eventprofs -12:37 PM May 21st, 2009

MelyMello @daniellegrossi putting you on the spot for being late ;) #eventprofs -12:37 PM May 21st, 2009

MelyMello @daniellegrossi Hi Danielle. We're talking about Safety & at events. What are YOU doing to keep your audiences safe? #eventprofs -12:37 PM May 21st, 2009

mmcallen @GregRuby I actually had a cheerleader coach get in a fight with one of my security guys <--really happened #eventprofs -12:37 PM May 21st, 2009

GregRuby @MelyMello Just once - I handled the situation personally. :-P #eventprofs -12:37 PM May 21st, 2009

Jeffhurt @KenaSiu Depends if you have tradeshow element, how big it is, if you can lock AV equip behind closed doors. #eventprofs -12:37 PM May 21st, 2009

daniellegrossi Hi everyone - it's danielle from smeepe, just got home, sorry for being late! What's the topic/question today? #eventprofs -12:36 PM May 21st, 2009

Jeffhurt @MelyMello It's part of site visit discusions depending upon size of meeting. #eventprofs -12:36 PM May 21st, 2009

MelyMello @GregRuby have you ever seen a group of angry cheerleaders....whoa! ;) #eventprofs -12:36 PM May 21st, 2009

MsStallings I have to go, enjoyed the conv though! Tried this yesterday #eventprofs, Why do you love your job? My colleauge are innovators! Plz RT! -12:36 PM May 21st, 2009

ShowTecAE @Jeffhurt Exactly, especially when we are running a major event. We control power, exits, P&D, scenic elements, lot's of factors #eventprofs -12:35 PM May 21st, 2009

mmcallen @MelyMello security really depends on the client but lately my pharma clients have demanded a high level. #eventprofs -12:35 PM May 21st, 2009

Jeffhurt @Jeffhurt Absolutely. And will the venue allow animals, fire, etc. #eventprofs -12:35 PM May 21st, 2009

KenaSiu @Jeffhurt how can you calculate the staff if depends on the type of attendee and entertainers/speakers? #eventprofs -12:35 PM May 21st, 2009

jarondo @GregRuby LOL! Exactly! #eventprofs -12:35 PM May 21st, 2009

MelyMello [Moderator] Do you all set in place a line of communication with the venue should things go wrong? Who gets notified first, etc #eventprofs -12:35 PM May 21st, 2009

Jeffhurt @MelyMello You also should have "risk management plans" in place for a variety of things: terrorism, bio, natural disaster #eventprofs -12:35 PM May 21st, 2009

danzisko @ShowTecAE But that's part of ROI, what did the attendees get out of the $$$ spent on AV #eventprofs -12:35 PM May 21st, 2009

GregRuby @Jeffhurt Don't forget that the topics can have an impact. Medical/animal testing is more likely to need more sec than cheerldg #eventprofs -12:34 PM May 21st, 2009

tojulius Great tips, I am learning here #eventprofs -12:34 PM May 21st, 2009

Jeffhurt @ShowTecAE Great idea. What type of security/safety plan does AV team have. #eventprofs -12:34 PM May 21st, 2009

jarondo @MarketingVirgo Not necessarily! The new casino's are fantastic, the DAC is a staple, and the Ren Cen is its own city! #eventprofs -12:34 PM May 21st, 2009

MelyMello @mmcallen Hi Mike, we're talking about Safety and Security at events. what are we doing to keep ppl safe #eventprofs -12:34 PM May 21st, 2009

ShowTecAE @Jeffhurt Agreed, as well as having a custom disaster plan in place that our team is up to speed on. Don't count on just facilit #eventprofs -12:33 PM May 21st, 2009

Jeffhurt @MelyMello Also, the level of security needed depends on the type of attendee and entertainers/speakers. #eventprofs -12:33 PM May 21st, 2009

mmcallen Good morning- Mike McAllen here from Grass Shack Events & Media and MeetingsPodcast.com #eventprofs -12:33 PM May 21st, 2009

NicoleScottTate One way to to close the bar about 30 minutes before the event ends. #eventprofs -12:33 PM May 21st, 2009

GregRuby Encourage your attendees to remove name badges when they leave a venue. #eventprofs -12:33 PM May 21st, 2009

MelyMello @jarondo AED's? #eventprofs -12:33 PM May 21st, 2009

KenaSiu I will like to know how can you calculate security staff in an event? if it's a concert, gala dinner, etc?? #eventprofs -12:32 PM May 21st, 2009

MarketingVirgo Ok, we in Detroit are already at a disadvantage #eventprofs -12:32 PM May 21st, 2009

Jeffhurt @MelyMello I always check with venue for their security plans when doing site visit. They don't have one, I won't use them. #eventprofs -12:32 PM May 21st, 2009

jarondo Though I do now inquire about AED's at my venues. #eventprofs -12:32 PM May 21st, 2009

danzisko @ShowTecAE It's first impressions. I loved the way the opening ceremony looked at Catersource with the lasers. Very memorable #eventprofs -12:32 PM May 21st, 2009

jarondo @MelyMello I think it starts with a quality venue in a safe location... after that, it's a matter of common sense. #eventprofs -12:31 PM May 21st, 2009

MelyMello [Moderator] moving on ppl.... #eventprofs -12:31 PM May 21st, 2009

Jeffhurt @MsStallings I'll send you some ppl to follow in association world with stats on social media 4 assoc. DM your email. #eventprofs -12:31 PM May 21st, 2009

ShowTecAE But we digress, lets get back to ROI, shall we? #eventprofs -12:30 PM May 21st, 2009

Jeffhurt @ShowTecAE I think its different for each person. Visual ppl remember the decor & ambiance. Auditory remember sound. etc. #eventprofs -12:30 PM May 21st, 2009

MelyMello [Moderator] On to topic #2: Safety & security at events. How are you going about making sure your events are safe/secure? #eventprofs -12:30 PM May 21st, 2009

jarondo Anyway... back to ROI. Whattup Mel? #eventprofs -12:30 PM May 21st, 2009

ShowTecAE @tojulius Well, Italians do eveything differently. Just ask my best friend, she's Italian, but man cna she cook. #eventprofs -12:30 PM May 21st, 2009

Jeffhurt @jarondo LOL! Oh yeah, we get beat up all the time for bad food. Good food remembered too. #eventprofs -12:30 PM May 21st, 2009

ShowTecAE @Jeffhurt I'm not saying they won't remember it, I'm saying that the ambiance of the room will be the first thing they rememebr, #eventprofs -12:29 PM May 21st, 2009

jarondo @Jeffhurt Really?? You have some carb lovers there!! =o) #eventprofs -12:29 PM May 21st, 2009

MelyMello @jarondo mmmmm....mashed potato bar.... #eventprofs -12:29 PM May 21st, 2009

tojulius @ShowTecAE not where I come from. Food it's the main reason for meetings in Italy #eventprofs -12:29 PM May 21st, 2009

Jeffhurt @jarondo Has in my attendees memories and they bring it up all the time. #eventprofs -12:28 PM May 21st, 2009

MsStallings @danzisko my supervisor and i have been researching ALOT to create a report to present #eventprofs -12:28 PM May 21st, 2009

Jeffhurt @ShowTecAE I disagree with you there. I've had many attendees remember bad food! #eventprofs -12:28 PM May 21st, 2009

jarondo Don't misunderstand, the food better ROCK! but honestly, has a mashed potato bar ever really stuck in someones memory? #eventprofs -12:28 PM May 21st, 2009

MelyMello RT @Jeffhurt Think about the different stakeholders for the event. Each of them have different objs and therefore different ROI #eventprofs -12:28 PM May 21st, 2009

Jeffhurt @MsStallings W/ 50% of Americans on FB, they are wrong. Assoc should be leader not follower. #eventprofs -12:28 PM May 21st, 2009

danzisko @MsStallings my ownerd don't think that as well, but we are slowly getting them there. It's getting hard to ignore. #eventprofs -12:27 PM May 21st, 2009

ShowTecAE @jarondo YES, and the decor, the lighting, the talent, the AV. They will remember bad AV and decor before Food. #eventprofs -12:27 PM May 21st, 2009

Jeffhurt @tojulius Agreed. You need to start with end in mind. What are goals of meeting. Then how will we measure it. #eventprofs -12:27 PM May 21st, 2009

jarondo @ShowTecAE But "Those flowers at last year's party were stunning. Where did you get them?" happens A LOT! #eventprofs -12:26 PM May 21st, 2009

danzisko @jarondo maybe an chef, but I see your point.....maybe just my chef.... hmmmmm #eventprofs -12:26 PM May 21st, 2009

MsStallings my assn doesn't think that our attendees have an interest in SM, or only a small #...slow progess to get SM incorporated for me #eventprofs -12:26 PM May 21st, 2009

Jeffhurt @MsStallings Think about the different stakeholders for the event. Each of them have different objs and therefore different ROI. #eventprofs -12:26 PM May 21st, 2009

ShowTecAE @jarondo LOL, Neither have we. It's always been about the details of the room and event, the food is a secondary concern for the #eventprofs -12:26 PM May 21st, 2009

tojulius I think it's getting key to be ready to measure before the event, it's gonna be a nightmare afterwards #eventprofs -12:26 PM May 21st, 2009

KenaSiu @jarondo I think, me neither! #eventprofs -12:26 PM May 21st, 2009

danzisko @ShowTecAE See what happens when I miss....I end up repeating. :-) #eventprofs -12:25 PM May 21st, 2009

jarondo @ShowTecAE thx... I have never once had someone say, "OMG, remember the curried chicken on whole grain toast points?" NEVER! #eventprofs -12:25 PM May 21st, 2009

Jeffhurt @MelyMello Yes, using social media for events. Here's one way to measure ROI of it in events http://tinyurl.com/cofcpe #eventprofs -12:24 PM May 21st, 2009

ShowTecAE @jarondo TOTALLY AGREED. Ambiance is everything to the attendies #eventprofs -12:24 PM May 21st, 2009

MsStallings @MarketingVirgo we have implemented surveys, with some success but need to create more beneficial questions to target ROI #eventprofs -12:24 PM May 21st, 2009

ShowTecAE @danzisko That was an earlier point I made, but yes I totaly agree. #eventprofs -12:24 PM May 21st, 2009

jarondo because no one ever remembers the canapes. They remember the ambiance. No entree can make up for an ugly underplayed space. #eventprofs -12:24 PM May 21st, 2009

danzisko @ShowTecAE I don't know if ROI in this case is $$ for $$. You have to look at the human factor #eventprofs -12:23 PM May 21st, 2009

jarondo Another example, I can't tell you how many times I have been told to cut decor for the sake of other aspects, but I refuse... #eventprofs -12:23 PM May 21st, 2009

MarketingVirgo ROI of some sort is needed, especially in this economy, survey data can work to get some measures #eventprofs -12:23 PM May 21st, 2009

ShowTecAE The other problem with ROI is when the data is not placed into the perspective of the current climate of travel, F&B costs, etc #eventprofs -12:22 PM May 21st, 2009

MelyMello [Moderator] Are any of you using aspects of Social Media within your events? If so, how are you measuring ROI on that? #eventprofs -12:22 PM May 21st, 2009

MsStallings @Jeffhurt great suggestion....thank you! ROI is based on #, but to shift focus to positive is excellent strategy #eventprofs -12:22 PM May 21st, 2009

jarondo Particularly in regards to F&B and the bar. #eventprofs -12:21 PM May 21st, 2009

Jeffhurt @jarondo I agree with you. I think it shows attendees/committees how challenging it can be to plan effective meetings. #eventprofs -12:21 PM May 21st, 2009

jarondo Which items cost how much, how they are priced, and what the final breakdown is has completely thrown them for a loop. #eventprofs -12:21 PM May 21st, 2009

ShowTecAE @jarondo And there in lies perception problems, they may not know the true cost of things for an event #eventprofs -12:21 PM May 21st, 2009

Jeffhurt @MsStallings Depends. Was ROI based on the number of attendees? I suggest the focus on different goals. Attendee experience #eventprofs -12:21 PM May 21st, 2009

jarondo I have decided in the intrest of time and money to be completely transparent, and the numbers are blowing their mind. #eventprofs -12:20 PM May 21st, 2009

danzisko @MelyMello I think you have to measure that in everything. It's one measures of success. What did I get for what I put in? #eventprofs -12:20 PM May 21st, 2009

MsStallings if you have a bad year, ex. low attendence or you drop the ball i.e. misprint in materials, leaves u looking bad or transparent? #eventprofs -12:20 PM May 21st, 2009

Jeffhurt @ShowTecAE Yes, true ROI takes time to collect. It's not done quickly. That's why many don't want to do it. #eventprofs -12:20 PM May 21st, 2009

jarondo I am working on an event now with a drastically reduced budget. The committee I am working with is stunned how much F&B is. #eventprofs -12:19 PM May 21st, 2009

Jeffhurt @MelyMello ROI bad for events? Only if the data collection or objectives are poor. #eventprofs -12:19 PM May 21st, 2009

MelyMello @jarondo can you expand on that? #eventprofs -12:19 PM May 21st, 2009

ShowTecAE @MelyMello Sometimes the true ROI can take months to matriculate as quartly reports come in, marketing plan runs its course. #eventprofs -12:19 PM May 21st, 2009

jarondo @MelyMello Those outside the industry do not understand the nuances, and may misinterpret data. #eventprofs -12:19 PM May 21st, 2009

MelyMello @danzisko talking about the benefits/downfalls of measuring ROI for events #eventprofs -12:18 PM May 21st, 2009

ShowTecAE @MelyMello Only bad when the focus is strictly on Dollars returned. Profit on event is not always objective #eventprofs -12:18 PM May 21st, 2009

Jeffhurt @MelyMello I think you can measure Business Impact of the meeting and the soft items by asking attendees #eventprofs -12:17 PM May 21st, 2009

danzisko Sorry I am late guys, where are we #eventprofs -12:17 PM May 21st, 2009

ShowTecAE @KenaSiu Such as Media Impressions, public perception, increased membership for association, number of impressions on public. #eventprofs -12:17 PM May 21st, 2009

MelyMello [Moderator] Can you think of any reasons why measuring ROI might be BAD for the events industry? #eventprofs -12:17 PM May 21st, 2009

Jeffhurt @MelyMello Using the Philipps model, there is an ROI prymaid: Measuring Satisfaction, Learning, Application & Business Impact #eventprofs -12:16 PM May 21st, 2009

ShowTecAE @KenaSiu Correct, ROI measures return of Dollars vs Dollars spent. ROO measures return on objectives for the event/meeting #eventprofs -12:16 PM May 21st, 2009

jarondo @MelyMello Ease of use, aesthetics, humor... #eventprofs -12:15 PM May 21st, 2009

MelyMello @jarondo exactly. And now with events using Twitter hashtags, the whole world can see those intangibles - positive/negative #eventprofs -12:15 PM May 21st, 2009

jarondo @MelyMello Goodwill, professionalism, comfort, etc... #eventprofs -12:14 PM May 21st, 2009

MsStallings @Jeffhurt this looks like it will be a good read, thanks! #eventprofs -12:14 PM May 21st, 2009

KenaSiu @ShowTecAE Ah ok thanks! In that case ROI doesn't have to be base on ROO? #eventprofs -12:14 PM May 21st, 2009

MelyMello [Moderator] There are elements to every event that aren't able to be measured (intangible) - ie: reputation, brand experience #eventprofs -12:14 PM May 21st, 2009

Jeffhurt @tojulius Thanks @tojulius for the mention. You did a good post there on ROI of social media. #eventprofs -12:13 PM May 21st, 2009

ShowTecAE @KenaSiu Return on Objective #eventprofs -12:13 PM May 21st, 2009

tojulius Also a great discussion on EM&P Group on Linkedin http://bit.ly/gT41b #eventprofs -12:13 PM May 21st, 2009

KenaSiu @ShowTecAE Sorry I don't know what is ROO? #eventprofs -12:13 PM May 21st, 2009

MelyMello [Moderator] We had a great debate a few weeks back regarding the diff between intangible and tangible Returns. #eventprofs -12:13 PM May 21st, 2009

Jeffhurt In the Philips model, you must define the objectives at the start: Business, Application, Learning, etc. #eventprofs -12:13 PM May 21st, 2009

tojulius @MelyMello ooops sorry #eventprofs -12:12 PM May 21st, 2009

Jeffhurt MPI developed a great ROI model using Philips Model for events/mtgs. http://bit.ly/2MqYd #eventprofs -12:12 PM May 21st, 2009

MelyMello [Moderator] on Social Media ROI: http://bit.ly/YJjms #eventprofs -12:11 PM May 21st, 2009

KenaSiu @tojulius that's a great post! #eventprofs -12:11 PM May 21st, 2009

ShowTecAE @KenaSiu Yes, that is true, but when does that become ROO vs ROI? #eventprofs -12:11 PM May 21st, 2009

MsStallings we are currently trying to figure out the best way to measure ROI, we have decided it is vital to provide this to supporters #eventprofs -12:10 PM May 21st, 2009

jarondo If there is any ambiguity, then measuring ROI later becomes a nightmare of he said/she said... #eventprofs -12:10 PM May 21st, 2009

bpernerewski @jarondo I agree - set them at the beginning! #eventprofs -12:10 PM May 21st, 2009

MelyMello @tojulius ha! that was my next link to share! #eventprofs -12:10 PM May 21st, 2009

ShowTecAE Is your goal return on impressions, return on marketing dollars spent, return on investment, return on marketing? #eventprofs -12:10 PM May 21st, 2009

jarondo @MelyMello CLEAR, concise, and measureable objectives set at the beginning of the planning session. #eventprofs -12:10 PM May 21st, 2009

tojulius I did a small post with great @jeffhurt comment on measuring with Social Media http://bit.ly/gT41b #eventprofs -12:09 PM May 21st, 2009

MelyMello [Moderator] For those about to ask: return on objectives (ROO) #eventprofs -12:09 PM May 21st, 2009

KenaSiu I think is really important, if not how are you gonna know if the event succeed or failed? #eventprofs -12:09 PM May 21st, 2009

ShowTecAE But then again it all depends on the type of event you are measuring. #eventprofs -12:09 PM May 21st, 2009

MelyMello [Moderator] Any thoughts on how to achieve that agreement needed? #eventprofs -12:09 PM May 21st, 2009

bpernerewski @MelyMello As a wedding planner, I have to be able to justify the return I bring to the table. Otherwise I would never be hired. #eventprofs -12:08 PM May 21st, 2009

ShowTecAE At EMS 2009 in Chicago I heard a number of sessions where ROI has been succesfully measured with success, but when does ROO fact #eventprofs -12:08 PM May 21st, 2009

MelyMello [Moderator] Food for thought: http://bit.ly/YSG6V #eventprofs -12:08 PM May 21st, 2009

Jeffhurt @bpernerewski Yes, there has to be agreement on what is being measured for ROI. #eventprofs -12:08 PM May 21st, 2009

jarondo Why did I pick one venue over another? That is a legit question I better be ready to answer... #eventprofs -12:08 PM May 21st, 2009

jarondo Why did I pick OJ over Apple Juice? I dunno!! Seemed like a good idea at the time! #eventprofs -12:07 PM May 21st, 2009

MelyMello [Moderator] So where do you fit in? do you do it? avoid it at all costs (literally)? Pretend it's immeasurable? #eventprofs -12:07 PM May 21st, 2009

ShowTecAE If you are containing your reports to your marketing and events department, then your reports get folded into the departments #eventprofs -12:07 PM May 21st, 2009

DigLiberry Shameless plug - Can't wait to hear about plans for #WEC09 Opening General Session #mpi #eventprofs -12:07 PM May 21st, 2009

bpernerewski @MelyMello I think it's good to have data as long as everyone is clear on the metrics. #eventprofs -12:07 PM May 21st, 2009

MsStallings Will be participating in a chat at 12pmEST. Please filter #eventprofs if you don't wish to follow the conversation, rather than unfollow. -12:07 PM May 21st, 2009

jarondo Depends... if the answers are regarding minutia - then yes, because sometimes there is no hard and fast answer... #eventprofs -12:06 PM May 21st, 2009

MelyMello [Moderator] 2 - asking to measure event ROI highlights that doing events is expensive and often doesn't give the return #eventprofs -12:06 PM May 21st, 2009

ShowTecAE ROI is always a tricky subject depending on who you are reporting to, #eventprofs -12:06 PM May 21st, 2009

tojulius @MelyMello I think it's vital to display performance #eventprofs -12:06 PM May 21st, 2009

MsStallings @MelyMello #eventprofs I think it is necessary, how do you encourage supporters and exhibitors without data? -12:05 PM May 21st, 2009

MelyMello [Moderator] from what I've seen - 2 schools of thought: 1 - never bad to measure ROI. #eventprofs -12:05 PM May 21st, 2009

KenaSiu @tojulius Ciao, nice to see you here = ) #eventprofs -12:05 PM May 21st, 2009

ShowTecAE @MelyMello Yes, please expound on the context. #eventprofs -12:05 PM May 21st, 2009

tojulius Hi all good to join another interesting one #eventprofs -12:05 PM May 21st, 2009

MelyMello [Moderator] Could it be a bad thing to have to answers to those looking for event ROI? #eventprofs -12:05 PM May 21st, 2009

KenaSiu @jarondo I actually thought it was Friday today with all the stuff I needed to do = ) #eventprofs -12:04 PM May 21st, 2009

jarondo @MelyMello Can you expand on the question? I'm not quite sure what you are asking... #eventprofs -12:04 PM May 21st, 2009

MsStallings FYI I rescheduled my lunchtime pedicure to be here :) #eventprofs -12:04 PM May 21st, 2009

ShowTecAE @jarondo Yes, and for Sunday. Going fishing Sunday. #eventprofs -12:04 PM May 21st, 2009

BusyEvent #eventprofs HARO subscribers. Anyone know @skydiver 's Paris event location on 26th? He's hard to reach, clients want to attend. Please RT -12:03 PM May 21st, 2009

jarondo since we aren't technically chatting yet... anyone else beyond eager for Friday? I need a nap... #eventprofs -12:03 PM May 21st, 2009

MelyMello [Moderator] Alright. Let's get down to business. First topic: Is ROI good or bad for the event business? #eventprofs -12:03 PM May 21st, 2009

ShowTecAE @Jeffhurt Good morning sir, been a while since I've been able to join you all. #eventprofs -12:02 PM May 21st, 2009

MelyMello [Moderator] We'll wait for some others to join and then we'll get started #eventprofs -12:02 PM May 21st, 2009

Jeffhurt Director Education & Events, national trade association #eventprofs -12:01 PM May 21st, 2009

ShowTecAE @MelyMello Yeah, I can be a little loud at times. :) #eventprofs -12:01 PM May 21st, 2009

MelyMello @ShowTecAE ohhhhh feedback... ;) gottcha loud and clear #eventprofs -12:01 PM May 21st, 2009

KenaSiu Hi everybody, Kena from Makken's #eventprofs -12:01 PM May 21st, 2009

bpernerewski Hi, I'm Beth. I'm a wedding and event planner in the San Francisco Bay Area. My company is Old, New, Borrowed, Blue. #eventprofs -12:00 PM May 21st, 2009

MsStallings Christina, non-profit assn, second time in this chat #eventprofs -12:00 PM May 21st, 2009

jarondo Julie Anne Rondo, Mkt Events Mgr @ the law firm of Dykema in Metro Detroit #eventprofs -12:00 PM May 21st, 2009

ShowTecAE Hello All, Christoher De Armond, ShowTec. Been here since the begining. #eventprofs -12:00 PM May 21st, 2009

ShowTecAE mic check 1, 2, 1, 2 #eventprofs -12:00 PM May 21st, 2009

MelyMello @MsStallings I see you in tweetchat #eventprofs -12:00 PM May 21st, 2009

MelyMello [Moderator] Hello all! Thx for joining todays chat. Pls introduce yrslf, your company, & let us know if this is your 1st time. #eventprofs -11:59 AM May 21st, 2009